Creative Realities Launches AdLogic CPM+, Delivering a Unified Solution for In-Store Retail Media Networks
Creative Realities (NASDAQ: CREX) has launched AdLogic CPM+, a comprehensive campaign planning and management platform designed for in-store retail media networks. The platform integrates with CRI's existing AdLogic ad-serving platform and CMS systems, including ReflectView, offering a unified solution for managing digital advertising campaigns.
The new platform features dynamic campaign management, advanced targeting capabilities, private marketplaces, and resident DSP/SSP functionality. It aims to reduce operational complexity and costs by eliminating the need for external ad-serving tools and third-party intermediaries. Key benefits include real-time reporting, location-based targeting, and streamlined workflow automation.
For publishers, AdLogic CPM+ enables direct connection with buyers through private marketplaces, potentially reclaiming revenue previously lost to third-party intermediaries. Advertisers benefit from undiluted inventory access, leading to improved campaign exposure and targeting precision.
Creative Realities (NASDAQ: CREX) ha lanciato AdLogic CPM+, una piattaforma completa per la pianificazione e gestione delle campagne progettata per le reti di media retail in-store. La piattaforma si integra con l'attuale piattaforma pubblicitaria AdLogic di CRI e i sistemi CMS, incluso ReflectView, offrendo una soluzione unificata per la gestione delle campagne pubblicitarie digitali.
La nuova piattaforma presenta una gestione dinamica delle campagne, capacità di targeting avanzate, marketplace privati e funzionalità DSP/SSP residenti. Mira a ridurre la complessità operativa e i costi eliminando la necessità di strumenti di ad-serving esterni e intermediari di terze parti. I principali vantaggi includono reportistica in tempo reale, targeting basato sulla posizione e automazione dei flussi di lavoro semplificata.
Per i publisher, AdLogic CPM+ consente una connessione diretta con gli acquirenti attraverso marketplace privati, potenzialmente recuperando ricavi precedentemente persi a causa di intermediari di terze parti. Gli inserzionisti traggono vantaggio da un accesso a inventario non diluito, portando a un miglioramento dell'esposizione delle campagne e della precisione del targeting.
Creative Realities (NASDAQ: CREX) ha lanzado AdLogic CPM+, una plataforma integral para la planificación y gestión de campañas diseñada para redes de medios minoristas en tienda. La plataforma se integra con la existente plataforma de publicidad AdLogic de CRI y los sistemas CMS, incluyendo ReflectView, ofreciendo una solución unificada para la gestión de campañas publicitarias digitales.
La nueva plataforma presenta gestión dinámica de campañas, capacidades de segmentación avanzadas, mercados privados y funcionalidad DSP/SSP residente. Su objetivo es reducir la complejidad operativa y los costos al eliminar la necesidad de herramientas de ad-serving externas y de intermediarios de terceros. Los beneficios clave incluyen informes en tiempo real, segmentación basada en ubicación y automatización de flujos de trabajo simplificada.
Para los editores, AdLogic CPM+ permite una conexión directa con compradores a través de mercados privados, recuperando potencialmente ingresos previamente perdidos a causa de intermediarios de terceros. Los anunciantes se benefician de un acceso a inventario no diluido, lo que lleva a una mayor exposición de campañas y una precisión en el targeting mejorada.
Creative Realities (NASDAQ: CREX)는 AdLogic CPM+를 출시했습니다. 이는 매장 내 소매 미디어 네트워크를 위해 설계된 종합 캠페인 계획 및 관리 플랫폼입니다. 이 플랫폼은 CRI의 기존 AdLogic 광고 제공 플랫폼 및 CMS 시스템인 ReflectView와 통합되어 디지털 광고 캠페인 관리를 위한 통합 솔루션을 제공합니다.
새로운 플랫폼은 동적 캠페인 관리, 고급 타겟팅 기능, 개인 마켓플레이스 및 거주 DSP/SSP 기능을 특징으로 합니다. 외부 광고 제공 도구 및 제3자 중개인의 필요성을 없애 복잡성과 비용을 줄이는 것을 목표로 합니다. 주요 이점으로는 실시간 보고, 위치 기반 타겟팅 및 간소화된 작업 자동화가 있습니다.
게시자를 위해 AdLogic CPM+는 개인 마켓플레이스를 통해 구매자와 직접 연결할 수 있게 하여 이전에 제3자 중개인으로 인해 손실된 수익을 회수할 가능성이 있습니다. 광고주는 희석되지 않은 인벤토리 접근을 통해 캠페인 노출 및 타겟팅 정밀도를 향상시킵니다.
Creative Realities (NASDAQ: CREX) a lancé AdLogic CPM+, une plateforme complète de planification et de gestion de campagnes conçue pour les réseaux de médias de détail en magasin. La plateforme s'intègre à la plateforme de diffusion d'annonces AdLogic de CRI et aux systèmes CMS existants, y compris ReflectView, offrant une solution unifiée pour la gestion des campagnes publicitaires numériques.
La nouvelle plateforme propose une gestion dynamique des campagnes, des capacités de ciblage avancées, des marchés privés et des fonctionnalités DSP/SSP résidentes. Elle vise à réduire la complexité opérationnelle et les coûts en éliminant le besoin d'outils de diffusion d'annonces externes et d'intermédiaires tiers. Les principaux avantages incluent des rapports en temps réel, un ciblage basé sur la localisation et une automatisation simplifiée des flux de travail.
Pour les éditeurs, AdLogic CPM+ permet une connexion directe avec les acheteurs via des marchés privés, récupérant ainsi potentiellement des revenus précédemment perdus à cause d'intermédiaires tiers. Les annonceurs bénéficient d'un accès à un inventaire non dilué, entraînant une meilleure exposition des campagnes et une précision de ciblage améliorée.
Creative Realities (NASDAQ: CREX) hat AdLogic CPM+ gestartet, eine umfassende Plattform zur Planung und Verwaltung von Kampagnen, die für Einzelhandelsmediennetzwerke im Geschäft konzipiert ist. Die Plattform integriert sich mit der bestehenden AdLogic-Werbeplattform und den CMS-Systemen von CRI, einschließlich ReflectView, und bietet eine einheitliche Lösung zur Verwaltung digitaler Werbekampagnen.
Die neue Plattform bietet dynamisches Kampagnenmanagement, fortschrittliche Zielgruppenansprache, private Marktplätze und residente DSP/SSP-Funktionen. Ziel ist es, die betriebliche Komplexität und die Kosten zu senken, indem die Notwendigkeit externer Werbe-Tools und Drittanbieter-Intermediäre entfällt. Zu den wichtigsten Vorteilen gehören Echtzeitberichte, standortbasiertes Targeting und optimierte Workflow-Automatisierung.
Für Publisher ermöglicht AdLogic CPM+ eine direkte Verbindung zu Käufern über private Marktplätze, wodurch potenziell zuvor verlorene Einnahmen von Drittanbieter-Intermediären zurückgewonnen werden können. Werbetreibende profitieren von unverdünntem Zugang zu Inventar, was zu einer verbesserten Kampagnenpräsenz und Zielgenauigkeit führt.
- Launch of new integrated ad management platform reducing operational costs
- Elimination of third-party intermediary fees through direct marketplace access
- Integration with existing CRI platforms creating operational efficiency
- Potential for increased revenue retention for publishers
- None.
Insights
This product launch represents a strategic move into the high-growth retail media network space, which is projected to reach
The platform's private marketplace functionality and resident DSP/SSP capabilities position CREX to compete with established players while offering a more cost-efficient solution. For a company with a market cap of just
The technical architecture of AdLogic CPM+ demonstrates significant competitive advantages. By integrating ad-serving, campaign management and programmatic capabilities into a unified stack, CREX has eliminated the need for multiple vendor integrations that typically plague retail media networks. The platform's ability to handle complex targeting parameters while maintaining real-time reporting capabilities shows advanced engineering that could set new industry standards.
The resident DSP/SSP functionality is particularly noteworthy - it effectively creates a closed ecosystem that can operate independently of major ad exchanges, potentially reducing latency and improving performance while maintaining control over data and inventory. This technical approach could provide CREX with a sustainable competitive moat in the digital signage space.
Integrated, end-to-end technology addresses network complexity, brings new use cases, streamlines ad-serving, enhances campaign management and drives cost-efficient advertising
LOUISVILLE, Ky., Jan. 06, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX) (“CRI” or the “Company”), a leading provider of digital signage and media solutions, today announced the launch of AdLogic CPM+TM, a sophisticated campaign planning and management platform, with programmatic functionality, designed to empower in-store retail media networks. This new solution offers unprecedented integration and flexibility, enabling advertisers and publishers to plan, manage and optimize campaigns seamlessly within a unified AdTech stack.
AdLogic CPM+ is purpose-built to serve the growing demand for increasingly complex in-store retail media networks- addressing challenges around campaign performance, cost-efficiency and scalability. Unlike fragmented third-party systems, and working in conjunction with CRI’s existing platforms, AdLogic CPM+ combines robust programmatic capabilities with a user-friendly self-serve interface that simplifies campaign execution, enhances targeting precision and eliminates unnecessary intermediation fees.
“Retail Media Networks are reshaping the advertising landscape, and AdLogic CPM+ represents a major leap forward for brands looking to maximize their in-store advertising and promotional ROI,” said Rick Mills, CEO. “By offering an integrated, end-to-end solution— from infrastructure deployment to advanced campaign management and direct demand-side access—we’re equipping publishers and advertisers with the tools they need to deliver targeted, high-performing campaigns at significantly reduced costs and operational complexity.”
AdLogic CPM+ seamlessly integrates with CRI’s established AdLogicTM ad-serving platform and CMS systems, including ReflectViewTM, enabling publishers to manage inventory, automate workflows and target audiences with advanced precision—all from a single, unified interface. This integrated approach reduces the complexity of managing digital ad campaigns while providing publishers with greater control over their inventory.
Key capabilities include:
- Dynamic Campaign Management: Plan and execute campaigns based on dimensions such as impressions, budgets, targeting parameters, frequency, sub-networks and more.
- Advanced Targeting: Leverage location-based data, audiences, territories, geo-fencing, environmental attributes and digital asset types to optimize reach and impact.
- Private Marketplaces (PMPs): Offer curated inventory directly to select buyers, enabling more efficient transactions and higher yield.
- Resident DSP/SSP Functionality: Enjoy optionality for direct or programmatic ad and content trafficking.
- Seamless Platform Integration: Eliminate the need for external ad-serving tools, reducing operational complexity and costly third-party fees.
- Real-Time Reporting: Access detailed analytics to monitor performance, measure ROI, and refine campaign strategies.
AdLogic CPM+ delivers significant value for publishers and advertisers within the retail media ecosystem. For publishers, the platform provides a cost-efficient and streamlined solution, enabling the creation of private marketplaces that connect directly with buyers—and an opportunity to repatriate a significant portion of the AdTech “tax” paid to third-party intermediaries. By reducing operational overhead and dependencies on unnecessary intermediaries, publishers can return ad dollars to their networks and maximize revenue retention. On the advertiser side, buyers benefit from undiluted inventory that ensures campaigns achieve greater exposure and more frequent messaging to target audiences. This increased precision and efficiency drive higher conversion rates and deliver measurable results, making AdLogic CPM+ a powerful tool for achieving campaign success.
“We’re not just offering another platform—we’re delivering a complete solution that addresses complexity, reduces costs and drives measurable results,” said George Sautter, Chief Strategy Officer and Head of Corporate Development, “The CRI Retail Media Network product suite unlocks new use cases and brings together the tools and capabilities publishers need to capitalize on their media assets with specific playbooks for incremental revenue streams.”
As retail media continues to evolve, AdLogic CPM+ positions Creative Realities uniquely as a one-stop-shop for required solutions. From deploying on-premises screens to offering sophisticated ad-serving and campaign execution tools, the Company’s full-service approach addresses the challenges faced by modern in-store retail media networks.
The Company will be debuting AdLogic CPM+ and exhibiting its entire suite of in-store retail media solutions at the National Retail Federation (NRF) 2025: Retail’s Big Show at the Jacob Javits Center in New York January 12-14, 2025. Come see us at Booth #411.
About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.
Contacts
Media Inquiries
Breanne Ngo
bngo@ideagrove.com
Investor Relations
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
FAQ
What is AdLogic CPM+ and how does it benefit CREX's retail media business?
How does CREX's AdLogic CPM+ platform reduce costs for publishers?
What are the key features of CREX's new AdLogic CPM+ platform?
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