Creative Realities Expands into Live Venue and IPTV Verticals, Welcomes Michael Baez as VP of Business Development
Creative Realities (NASDAQ: CREX) announces expansion into live venue and IPTV verticals, following 18 months of success in sports and entertainment. The company appointed Michael Baez as VP of IPTV Business Development to lead this initiative, bringing over a decade of IPTV industry experience from Uniguest.
The expansion targets new markets including convention centers, transit hubs, casinos, hospitality, and corporate communications, building on successful projects with major sports clients like the San Antonio Spurs, Memphis Grizzlies, Boston Celtics, and Dallas Cowboys.
The company differentiates itself through comprehensive end-to-end solutions, including robust 'Day 2' support via in-house engineering teams, eliminating third-party vendor reliance. CREX leverages partnerships with Samsung and LG for competitive hardware pricing and offers strategic content creation and monetization plans to maximize client ROI.
Creative Realities (NASDAQ: CREX) annuncia l'ampliamento nei settori degli eventi dal vivo e dell'IPTV, dopo 18 mesi di successo nello sport e nell'intrattenimento. L'azienda ha nominato Michael Baez come VP dello Sviluppo Aziendale IPTV per guidare questa iniziativa, portando con sé oltre un decennio di esperienza nel settore IPTV proveniente da Uniguest.
L'espansione mira a nuovi mercati, tra cui centri congressi, hub di transito, casinò, ospitalità e comunicazioni aziendali, costruendo su progetti di successo con importanti clienti sportivi come i San Antonio Spurs, i Memphis Grizzlies, i Boston Celtics e i Dallas Cowboys.
L'azienda si distingue attraverso soluzioni complete end-to-end, inclusi solidi supporti 'Day 2' grazie a team di ingegneri interni, eliminando la dipendenza da fornitori di terze parti. CREX sfrutta le partnership con Samsung e LG per prezzi competitivi dell'hardware e offre piani strategici di creazione e monetizzazione di contenuti per massimizzare il ROI dei clienti.
Creative Realities (NASDAQ: CREX) anuncia su expansión hacia los sectores de lugares en vivo e IPTV, tras 18 meses de éxito en deportes y entretenimiento. La empresa nombró a Michael Baez como VP de Desarrollo de Negocios IPTV para liderar esta iniciativa, aportando más de una década de experiencia en la industria de IPTV de Uniguest.
La expansión apunta a nuevos mercados que incluyen centros de convenciones, hubs de tránsito, casinos, hospitalidad y comunicaciones corporativas, basándose en proyectos exitosos con importantes clientes deportivos como los San Antonio Spurs, Memphis Grizzlies, Boston Celtics y Dallas Cowboys.
La empresa se diferencia a través de soluciones integrales de extremo a extremo, que incluyen un sólido soporte 'Day 2' a través de equipos de ingeniería internos, eliminando la dependencia de proveedores externos. CREX aprovecha las alianzas con Samsung y LG para precios competitivos de hardware y ofrece planes estratégicos de creación y monetización de contenido para maximizar el ROI de los clientes.
Creative Realities (NASDAQ: CREX)는 스포츠 및 엔터테인먼트 분야에서 18개월의 성공을 바탕으로 라이브 공연 및 IPTV 분야로의 확장을 발표했습니다. 이 회사는 이니셔티브를 이끌기 위해 Michael Baez를 IPTV 사업 개발 부사장으로 임명했으며, Uniguest에서의 10년 이상의 IPTV 산업 경험을 가지고 있습니다.
이번 확장은 컨벤션 센터, 교통 허브, 카지노, 환대 및 기업 커뮤니케이션 등 새로운 시장을 타겟으로 하여 San Antonio Spurs, Memphis Grizzlies, Boston Celtics 및 Dallas Cowboys와 같은 주요 스포츠 클라이언트와의 성공적인 프로젝트를 기반으로 합니다.
이 회사는 종합적인 엔드 투 엔드 솔루션을 통해 차별화되며, 내부 엔지니어링 팀을 통한 강력한 'Day 2' 지원을 제공하여 서드 파티 공급업체 의존을 없앱니다. CREX는 경쟁력 있는 하드웨어 가격을 위해 Samsung 및 LG와의 파트너십을 활용하고, 고객 ROI를 극대화하기 위해 전략적인 콘텐츠 생성 및 수익화 계획을 제공합니다.
Creative Realities (NASDAQ: CREX) annonce son expansion dans les secteurs des lieux de vie et de l'IPTV, après 18 mois de succès dans le sport et le divertissement. L'entreprise a nommé Michael Baez au poste de VP du Développement Commercial IPTV pour diriger cette initiative, apportant plus d'une décennie d'expérience dans l'industrie de l'IPTV de Uniguest.
L'expansion vise de nouveaux marchés, notamment centres de congrès, hubs de transport, casinos, hôtellerie et communications d'entreprise, s'appuyant sur des projets réussis avec des clients sportifs de renom tels que les San Antonio Spurs, Memphis Grizzlies, Boston Celtics et Dallas Cowboys.
L'entreprise se distingue par des solutions complètes de bout en bout, y compris un support solide 'Day 2' via des équipes d'ingénierie internes, éliminant la dépendance vis-à-vis des fournisseurs tiers. CREX tire parti de partenariats avec Samsung et LG pour des prix compétitifs en matière de matériel et propose des plans stratégiques de création et de monétisation de contenu pour maximiser le ROI des clients.
Creative Realities (NASDAQ: CREX) gibt die Expansion in die Bereiche Live-Events und IPTV bekannt, nach 18 Monaten Erfolg im Sport- und Unterhaltungssektor. Das Unternehmen hat Michael Baez zum VP für IPTV-Geschäftsentwicklung ernannt, um diese Initiative zu leiten, und bringt über ein Jahrzehnt Erfahrung in der IPTV-Branche von Uniguest mit.
Die Expansion zielt auf neue Märkte ab, darunter Kongresszentren, Verkehrsknotenpunkte, Casinos, Gastgewerbe und Unternehmenskommunikation, und baut auf erfolgreichen Projekten mit großen Sportkunden wie den San Antonio Spurs, Memphis Grizzlies, Boston Celtics und Dallas Cowboys auf.
Das Unternehmen zeichnet sich durch umfassende End-to-End-Lösungen aus, die eine robuste 'Day 2'-Unterstützung durch interne Ingenieurteams beinhalten, wodurch die Abhängigkeit von Drittanbietern verringert wird. CREX nutzt Partnerschaften mit Samsung und LG, um wettbewerbsfähige Hardwarepreise anzubieten, und bietet strategische Pläne zur Inhaltserstellung und -monetarisierung, um den ROI der Kunden zu maximieren.
- Strategic expansion into new profitable verticals beyond sports venues
- Established track record with major sports clients (Spurs, Grizzlies, Celtics, Cowboys)
- In-house engineering support reduces operational costs and third-party dependencies
- Strategic partnerships with Samsung and LG enabling competitive pricing advantages
- None.
Insights
This expansion into live venue and IPTV verticals represents a calculated move to diversify revenue streams, but its immediate impact on CREX's
The emphasis on "Day 2" support through in-house engineering teams creates recurring revenue potential and differentiates CREX from competitors who typically focus solely on deployment. The procurement relationships with Samsung and LG could lead to improved margins through volume pricing, though the actual financial impact isn't quantified in the announcement.
For a micro-cap company, this vertical expansion and key hire represents a structured approach to growth, but investors should note that material revenue impact will likely take several quarters to materialize.
The technical strategy here is noteworthy - CREX is positioning itself as an end-to-end IPTV solutions provider, which addresses a critical pain point in the industry. Most integrators lack comprehensive post-deployment support capabilities, forcing venues to juggle multiple vendors. By bringing engineering and technical support in-house, CREX can potentially capture higher-margin service revenue while building stronger client relationships.
The focus on monetization and ROI strategies through content creation suggests CREX is moving beyond pure hardware integration into more lucrative software and services. This shift could help insulate the company from hardware commoditization pressures. However, success will depend heavily on execution and the company's ability to scale these services efficiently across new verticals.
Strategic growth investment drives vertical expansion beyond stadiums and arenas
LOUISVILLE, Ky., Jan. 21, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX), a leading provider of digital signage and media solutions, is proud to announce its expansion into live venue and Internet Protocol Television (IPTV) verticals, building on the extraordinary success of its past 18 months in the space. To further accelerate this momentum, Creative Realities welcomes industry veteran Michael Baez as its Vice President of IPTV Business Development for the newly formalized business unit.
The expansion reflects Creative Realities’ commitment to delivering best-in-class integrated solutions for live venues while broadening its reach into new verticals, including convention centers, transit hubs, casinos, hospitality and corporate communications. This strategic initiative builds on Creative Realities’ significant accomplishments in the sports and entertainment space, with projects for major clients such as the San Antonio Spurs, Memphis Grizzlies, Boston Celtics, and the Dallas Cowboys.
“The recent success of our Live Venue and IPTV team warrants our investment in supporting the expansion of this team,” said Rick Mills, CEO at Creative Realities. “They play a critical role in our vision, providing brand exposure at the highest levels and delivering impactful solutions to our clients. We’re excited to see even more growth as we continue to diversify into adjacent verticals.”
Michael Baez joins Creative Realities with over a decade of experience in the IPTV industry, having previously led Uniguest's efforts in developing its sports and entertainment business. With more than 20 years of expertise in sales and engineering, Baez brings a results-driven approach to IPTV and digital signage. His focus includes broadening Creative Realities’ technology offerings and crafting innovative strategies for monetization and ROI, ensuring the company continues to deliver impactful solutions for both existing and emerging markets.
“We are beyond excited about Mike joining the team,” said Lee Summers, President of Sports and Entertainment at Creative Realities. “I have had the privilege of working alongside him in the field while he was at Uniguest, and he is one of a kind. He brings an equal balance of sales and engineering expertise, and is a collaborative and approachable leader. His addition to Creative Realities marks a pivotal moment in our continued growth.”
Creative Realities is setting itself apart in the live venue and IPTV markets with its comprehensive, end-to-end approach. Unlike many integrators that stop at deployment, Creative Realities offers robust “Day 2” support through its in-house engineering and technical teams, ensuring systems are optimized long after installation. This eliminates reliance on third-party vendors, a common industry challenge, and delivers consistent service tailored to each client’s unique needs.
In addition to ongoing support, Creative Realities provides a strategic edge with its network strategy expertise, helping clients maximize ROI through tailored content creation and monetization plans. The company also leverages its procurement power with global partners like Samsung and LG to secure competitive hardware pricing, passing those savings directly to clients. By combining long-term support, strategic insights and cost-efficiency, Creative Realities delivers unmatched value for live venues while leading expansion into unique verticals.
“My priority is to broaden Creative Realities’ offerings and deliver a complete suite of solutions tailored to our clients’ evolving needs,” said Michael Baez, new VP of IPTV Business Development at Creative Realities. “By expanding our technology solutions and focusing on strategies that maximize monetization and ROI, we’re not just meeting client expectations—we’re helping them unlock the untapped potential of their spaces and investments.”
This strategic expansion solidifies Creative Realities as a comprehensive provider of live venue and IPTV solutions, offering clients a seamless process for consistent performance and measurable success.
For more information about Creative Realities and its initiatives, please visit https://cri.com/.
About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.
Contacts
Media Inquiries
Breanne Ngo
bngo@ideagrove.com
Investor Relations
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
FAQ
What new markets is CREX expanding into beyond sports venues?
Who did CREX appoint as VP of IPTV Business Development in January 2024?
What major sports clients are in CREX's portfolio?
How does CREX differentiate its IPTV services from competitors?
What strategic partnerships does CREX have for hardware procurement?
