Creative Realities’ Clarity™: Purpose-built CMS Tech Stack Powers Digital Menu Boards Transformation for Fast Growing QSR Brands like 7 Brew and Steele Brands
Creative Realities (NASDAQ: CREX) announces significant momentum of its Clarity™ digital menu board CMS platform, designed for food and beverage brands. The platform enables QSR and fast-casual chains to manage menus, update pricing, and integrate with POS systems across thousands of locations. Notable adopters include 7 Brew, a drive-thru coffee concept, and Steele Brands, parent of Crisp & Green and PURALIMA. The platform facilitates regional pricing adjustments, -Time Offers (LTOs), and seasonal promotions while maintaining brand consistency. Clarity's scalable architecture supports rapid franchise expansion and helps optimize content for maximum impact.
Creative Realities (NASDAQ: CREX) annuncia un significativo slancio della sua piattaforma CMS per menù digitali Clarity™, progettata per marchi nel settore alimentare e delle bevande. La piattaforma consente ai ristoranti a servizio rapido (QSR) e alle catene di fast-casual di gestire i menù, aggiornare i prezzi e integrarsi con i sistemi POS in migliaia di sedi. Tra gli adottanti notevoli ci sono 7 Brew, un concetto di caffè drive-thru, e Steele Brands, genitore di Crisp & Green e PURALIMA. La piattaforma facilita gli aggiustamenti dei prezzi regionali, le Offerte a Tempo Limitato (LTOs) e le promozioni stagionali, mantenendo nel contempo la coerenza del marchio. L'architettura scalabile di Clarity supporta una rapida espansione del franchising e aiuta a ottimizzare i contenuti per massimizzare l'impatto.
Creative Realities (NASDAQ: CREX) anuncia un impulso significativo de su plataforma CMS de menús digitales Clarity™, diseñada para marcas de alimentos y bebidas. La plataforma permite a las cadenas de comida rápida (QSR) y fast-casual gestionar menús, actualizar precios e integrarse con sistemas POS en miles de ubicaciones. Entre los notables adoptantes se encuentran 7 Brew, un concepto de café drive-thru, y Steele Brands, matriz de Crisp & Green y PURALIMA. La plataforma facilita ajustes de precios regionales, Ofertas por Tiempo Limitado (LTOs) y promociones estacionales, mientras mantiene la coherencia de la marca. La arquitectura escalable de Clarity apoya la rápida expansión de franquicias y ayuda a optimizar el contenido para un impacto máximo.
Creative Realities (NASDAQ: CREX)는 식음료 브랜드를 위해 설계된 디지털 메뉴 보드 CMS 플랫폼인 Clarity™의 상당한 성장을 발표했습니다. 이 플랫폼은 패스트푸드(QSR) 및 패스트 캐주얼 체인이 메뉴를 관리하고 가격을 업데이트하며 수천 개의 위치에서 POS 시스템과 통합할 수 있도록 합니다. 주목할 만한 사용자 중에는 드라이브 스루 커피 개념인 7 Brew와 Crisp & Green 및 PURALIMA의 모회사인 Steele Brands가 있습니다. 이 플랫폼은 브랜드 일관성을 유지하면서 지역 가격 조정, 한정 기간 제공(LTOs) 및 계절 프로모션을 용이하게 합니다. Clarity의 확장 가능한 아키텍처는 빠른 프랜차이즈 확장을 지원하고 최대 영향을 위해 콘텐츠를 최적화하는 데 도움을 줍니다.
Creative Realities (NASDAQ: CREX) annonce un élan significatif de sa plateforme CMS de panneaux de menu numériques Clarity™, conçue pour les marques de nourriture et de boissons. La plateforme permet aux chaînes de restauration rapide (QSR) et fast-casual de gérer les menus, de mettre à jour les prix et de s'intégrer avec les systèmes POS dans des milliers de lieux. Parmi les utilisateurs notables figurent 7 Brew, un concept de café drive-thru, et Steele Brands, la société mère de Crisp & Green et PURALIMA. La plateforme facilite les ajustements de prix régionaux, les Offres Limitées dans le Temps (LTOs) et les promotions saisonnières tout en maintenant la cohérence de la marque. L'architecture évolutive de Clarity soutient une expansion rapide des franchises et aide à optimiser le contenu pour un impact maximal.
Creative Realities (NASDAQ: CREX) gibt einen erheblichen Schwung seiner CMS-Plattform für digitale Menütafeln Clarity™ bekannt, die für Lebensmittel- und Getränke-Marken entwickelt wurde. Die Plattform ermöglicht es Schnellrestaurants (QSR) und Fast-Casual-Ketten, Menüs zu verwalten, Preise zu aktualisieren und sich in Tausenden von Standorten mit POS-Systemen zu integrieren. Zu den bemerkenswerten Anwendern gehören 7 Brew, ein Drive-Thru-Kaffeekonzept, und Steele Brands, die Muttergesellschaft von Crisp & Green und PURALIMA. Die Plattform erleichtert regionale Preisanpassungen, zeitlich begrenzte Angebote (LTOs) und saisonale Promotionen und sorgt dabei für Markenkonsistenz. Die skalierbare Architektur von Clarity unterstützt ein schnelles Franchisewachstum und hilft, Inhalte für maximale Wirkung zu optimieren.
- Platform adoption by major QSR brands like 7 Brew and Steele Brands
- Successfully implemented across tens of thousands of locations
- Enables real-time pricing updates and promotional management
- Seamless POS system integration capability
- None.
Insights
The Clarity™ platform announcement, while highlighting new client wins with 7 Brew and Steele Brands, represents incremental progress rather than a significant market-moving development. The platform's features - POS integration, dynamic pricing updates and content management - are standard in the digital signage industry. While the QSR implementations demonstrate product-market fit, no financial metrics, contract values, or revenue projections were disclosed to gauge material impact.
For a micro-cap company (
LOUISVILLE, Ky., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading provider of digital signage and media solutions, is announcing the significant momentum and transformative impact of its purpose-built digital menu board CMS platform, Clarity™. Designed to meet the unique needs of food and beverage brands, Clarity empowers fast-growing quick-service restaurants (QSR) and fast-casual chains to scale operations, streamline menu management and deliver dynamic, customer-focused experiences.
Clarity has quickly become the platform of choice for tens of thousands of food and beverage brick and mortar locations, enabling brands to simplify complex menu board configurations while integrating seamlessly with existing POS systems. With Clarity, users can dynamically update pricing, introduce marketing messages and promote products in real time—all while ensuring accuracy and operational efficiency across their networks.
Emerging brands such as 7 Brew, a drive-thru-only coffee concept, and Steele Brands, the parent company of fast-casual restaurants like Crisp & Green and PURALIMA, have adopted Clarity to optimize their digital menu operations and support rapid franchise growth. With hundreds of locations onstream and growing, 7 Brew utilizes Clarity to streamline pricing adjustments across regional zones and Limited-Time Offers (LTOs), while ensuring consistent, high-quality menu experiences for its fast-paced operations. Similarly, Steele Brands turned to Clarity for its growing network of franchisees, leveraging the platform’s intuitive interface to automate content updates, design detailed menu hierarchies and maintain brand consistency. For both companies, Clarity has simplified scaling operations while empowering their teams to remain agile and creative.
“We understand that scalability and operational efficiency are critical for food and beverage brands navigating rapid growth,” said Rick Mills, CEO of Creative Realities. “Clarity is implemented with these challenges in mind, enabling brands to seamlessly adapt their guest experience and operational strategies—whether in drive-thru environments or fast-casual settings—while delivering the kind of elevated customer experiences that drive loyalty and growth.”
Clarity is proving especially critical as QSR brands gear up for the holiday season—a key period for LTOs and promotional campaigns. By enabling brands to seamlessly feature seasonal beverages, bundled deals and retail products on their digital displays, Clarity drives customer engagement and revenue. For instance, 7 Brew has leveraged Clarity to highlight its rotating LTO menu, including specialty coffee flavors, while simultaneously promoting merchandise like branded roast bags for customers to enjoy at home.
“This holiday season, brands have the opportunity to act with unmatched agility, ensuring their seasonal promotions resonate powerfully with customers,” Mills added. “The seamless connection between menu offerings and retail products, paired with the ability to adapt in real-time, creates an elevated customer experience that not only enhances engagement but also drives meaningful sales.”
As a key component of the menu tech stack, Clarity provides brands with the tools to achieve enterprise-level performance from day one. Its scalable architecture supports rapid expansion across franchise networks, allowing brands to manage multi-zone pricing strategies, automate updates and optimize content for maximum impact. From streamlining menu management through POS integration to driving data-informed decisions, Clarity delivers measurable ROI for food and beverage brands of all sizes.
For more information about Clarity™ and Creative Realities, visit www.cri.com.
About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.
Contacts
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Breanne Ngo
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Investor Relations
Chris Witty
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ir@cri.com
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