Creative Realities Powers Digital Transformation at Rogers Arena, Marking First Major Canadian Sports & Entertainment Deployment
Creative Realities (NASDAQ: CREX) has completed its first major Canadian deployment at Rogers Arena, home of the Vancouver Canucks, transforming it into a state-of-the-art venue. The project includes installation of over 900 digital displays powered by Uniguest's Tripleplay IPTV and Digital Signage solution and LG Electronics Canada's screens.
Key features of the modernization include:
- POS-integrated digital menu boards for optimizing food and beverage sales
- Moments of Exclusivity Triggers for synchronized screen displays during key moments
- Premium hospitality content strategy focusing on high-end dining options
- Digital infrastructure supporting over 900 endpoints with IPTV connectivity
While Phase One focused on infrastructure, IPTV deployment, and content strategy, discussions for Phase Two are already in progress. The project represents CREX's expansion into the Canadian market, building on its existing service to over 50 Professional Sports venues in the US.
Creative Realities (NASDAQ: CREX) ha completato il suo primo importante progetto canadese presso il Rogers Arena, casa dei Vancouver Canucks, trasformandolo in una sede all'avanguardia. Il progetto include l'installazione di oltre 900 schermi digitali alimentati dalla soluzione IPTV e Digital Signage Tripleplay di Uniguest e dagli schermi di LG Electronics Canada.
Le caratteristiche principali della modernizzazione includono:
- Menù digitali integrati con POS per ottimizzare le vendite di cibo e bevande
- Trigger di Momenti di Esclusività per visualizzazioni sincronizzate durante momenti chiave
- Strategia di contenuti di ospitalità premium focalizzata su opzioni di ristorazione di alta gamma
- Infrastruttura digitale che supporta oltre 900 punti finali con connettività IPTV
Mentre la Fase Uno si è concentrata su infrastruttura, distribuzione IPTV e strategia dei contenuti, sono già in corso discussioni per la Fase Due. Il progetto rappresenta l'espansione di CREX nel mercato canadese, ampliando il suo servizio a oltre 50 strutture sportive professionistiche negli Stati Uniti.
Creative Realities (NASDAQ: CREX) ha completado su primer gran despliegue canadiense en el Rogers Arena, hogar de los Vancouver Canucks, transformándolo en un lugar de última generación. El proyecto incluye la instalación de más de 900 pantallas digitales impulsadas por la solución IPTV y Digital Signage Tripleplay de Uniguest y las pantallas de LG Electronics Canada.
Las características clave de la modernización incluyen:
- Tableros de menú digitales integrados con POS para optimizar las ventas de alimentos y bebidas
- Disparadores de Momentos de Exclusividad para pantallas sincronizadas durante momentos clave
- Estrategia de contenido de hospitalidad premium centrada en opciones de alta gama
- Infraestructura digital que soporta más de 900 puntos finales con conectividad IPTV
Mientras que la Fase Uno se centró en infraestructura, implementación de IPTV y estrategia de contenido, ya están en progreso las discusiones para la Fase Dos. El proyecto representa la expansión de CREX en el mercado canadiense, ampliando su servicio a más de 50 recintos deportivos profesionales en los EE. UU.
Creative Realities (NASDAQ: CREX)는 밴쿠버 캐넉스의 홈구장인 로저스 아레나에서 첫 번째 주요 캐나다 배치를 완료하여 최첨단 장소로 변모시켰습니다. 이 프로젝트에는 Uniguest의 Tripleplay IPTV 및 Digital Signage 솔루션과 LG Electronics Canada의 화면을 통해 900개 이상의 디지털 디스플레이 설치가 포함됩니다.
현대화의 주요 특징은 다음과 같습니다:
- 식음료 판매 최적화를 위한 POS 통합 디지털 메뉴 보드
- 중요 순간에 동기화된 화면 디스플레이를 위한 독점성 트리거
- 고급 식사 옵션에 중점을 둔 프리미엄 호스피탈리티 콘텐츠 전략
- IPTV 연결을 지원하는 900개 이상의 엔드포인트를 위한 디지털 인프라
1단계는 인프라, IPTV 배포 및 콘텐츠 전략에 초점을 맞췄으며, 2단계에 대한 논의는 이미 진행 중입니다. 이 프로젝트는 CREX가 미국의 50개 이상의 프로 스포츠 장소에 제공하는 기존 서비스를 바탕으로 캐나다 시장으로의 확장을 나타냅니다.
Creative Realities (NASDAQ: CREX) a achevé son premier déploiement majeur au Canada au Rogers Arena, domicile des Vancouver Canucks, le transformant en un lieu à la pointe de la technologie. Le projet comprend l'installation de plus de 900 écrans numériques alimentés par la solution IPTV et Digital Signage Tripleplay d'Uniguest et les écrans de LG Electronics Canada.
Les principales caractéristiques de la modernisation comprennent:
- Tableaux de menus numériques intégrés au POS pour optimiser les ventes de nourriture et de boissons
- Déclencheurs de Moments d'Exclusivité pour des affichages synchronisés pendant les moments clés
- Stratégie de contenu d'hospitalité premium axée sur des options de restauration haut de gamme
- Infrastructure numérique prenant en charge plus de 900 points de terminaison avec connectivité IPTV
Tandis que la Phase Un s'est concentrée sur l'infrastructure, le déploiement de l'IPTV et la stratégie de contenu, des discussions pour la Phase Deux sont déjà en cours. Le projet représente l'expansion de CREX sur le marché canadien, s'appuyant sur son service existant à plus de 50 lieux sportifs professionnels aux États-Unis.
Creative Realities (NASDAQ: CREX) hat sein erstes großes kanadisches Projekt in der Rogers Arena, Heimat der Vancouver Canucks, abgeschlossen und sie in eine hochmoderne Veranstaltungsstätte verwandelt. Das Projekt umfasst die Installation von über 900 digitalen Displays, die von der Tripleplay IPTV- und Digital Signage-Lösung von Uniguest und den Bildschirmen von LG Electronics Canada betrieben werden.
Die wichtigsten Merkmale der Modernisierung umfassen:
- POS-integrierte digitale Menütafeln zur Optimierung von Speisen- und Getränkesales
- Exklusivitätsauslöser für synchronisierte Bildschirmdarstellungen während wichtiger Momente
- Premium-Hospitality-Inhaltsstrategie mit Fokus auf hochwertige Speiseoptionen
- Digitale Infrastruktur, die über 900 Endpunkte mit IPTV-Konnektivität unterstützt
Während Phase Eins auf Infrastruktur, IPTV-Bereitstellung und Inhaltsstrategie fokussiert war, sind die Gespräche für Phase Zwei bereits im Gange. Das Projekt stellt die Expansion von CREX in den kanadischen Markt dar und baut auf dem bestehenden Service für über 50 professionelle Sportstätten in den USA auf.
- First major expansion into Canadian market, opening new growth opportunities
- Successfully deployed 900+ digital endpoints in a major venue
- Strategic partnership with Vancouver Canucks demonstrates capability to secure high-profile clients
- Project includes revenue-generating features like POS-integrated menu boards and advertising displays
- Heavy reliance on local installation and service providers for project execution
- Phase One completion only, indicating additional investment needed for Phase Two
Insights
Creative Realities' successful deployment at Rogers Arena represents a strategic market expansion for the digital signage solution provider, marking its first major Canadian sports venue implementation. The project's scope is impressive – over 900 digital endpoints throughout the arena – demonstrating the company's ability to execute complex, large-scale deployments beyond its established U.S. market.
The comprehensive solution integrates several revenue-driving components: POS-integrated digital menu boards optimizing food and beverage sales, synchronized content triggers for sponsorship opportunities, and premium hospitality displays showcasing high-margin offerings. This multi-faceted approach suggests CREX has evolved beyond basic digital signage to offer solutions directly tied to venue revenue enhancement.
From a business development perspective, securing a high-profile NHL venue creates a valuable reference customer in the Canadian market. With Phase Two discussions already underway, this deployment establishes a foundation for both immediate project expansion and potential penetration into other Canadian sports venues. The company's established Ontario office and commitment to local service providers indicates a thoughtful approach to Canadian market entry.
For investors, this deployment offers several positive signals: market diversification beyond the U.S., the ability to compete successfully against local providers in new markets, and demonstrated capability to scale complex solutions that deliver measurable value to clients. The emphasis on premium hospitality experiences aligns with broader industry trends toward high-margin fan experiences.
While financial terms remain undisclosed, the comprehensive nature of this deployment, existing relationship with over 50 U.S. professional sports venues, and discussions about future phases suggest this represents more than a one-time project – rather, it signals CREX's entry into a new geographic market with substantial growth potential across the Canadian sports and entertainment landscape.
Next-generation IPTV and digital signage make waves at live venues, setting new standards for fan experiences.
LOUISVILLE, Ky., March 19, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX), a leading provider of digital signage and media solutions, announces the successful modernization of Rogers Arena, home of the Vancouver Canucks, marking the company’s first full-scale deployment in Canada’s IPTV and live venue industry.
As part of a broader venue-wide technology refresh, Creative Realities along with the Uniguest team has transformed Rogers Arena into a state-of-the-art venue, enhancing fan engagement, food & beverage operations, and advertising opportunities. The deployment includes over 900 digital displays powered by Uniguest’s Tripleplay IPTV and Digital Signage solution and LG Electronics Canada’s high-definition screens strategically placed across concourses, suites, food counters, retail spaces, clubs, and restrooms.
“We were looking to modernize Rogers Arena with cutting-edge digital solutions that could elevate the fan experience while improving operational efficiency and maximizing engagement,” said Nguyen Nguyen, Sr. Vice President of Technology for the Canucks Sports & Entertainment, Aquilini Group. “Creative Realities brought the expertise and execution we needed, and their ability to deliver at scale with remarkable speed was a key factor in the success of this project.”
The Rogers Arena upgrade enhances content delivery, fan engagement and operational efficiency, including:
- New digital infrastructure supporting over 900 endpoints with IPTV network connectivity.
- Advanced content strategy featuring POS-integrated digital menu boards designed to optimize food and beverage sales.
- Moments of Exclusivity Triggers, allowing the arena to synchronize all screens during key moments, such as goal celebrations, ensuring fans never miss a second of the action.
- A high-end hospitality approach, leveraging digital content to showcase premium food and beverage offerings, aligning with the Canucks’ ownership’s expertise in the restaurant industry.
“This project is a milestone not just for Rogers Arena but for the broader Canadian sports and entertainment market,” said Lee Summers, President of Sports and Entertainment at Creative Realities. “It demonstrates how forward-thinking digital solutions can transform live venues, creating new opportunities for fan engagement, sponsorship activation and revenue growth. We’re honored to partner with the Canucks in redefining service and innovation in sports and entertainment.”
A key differentiator of this deployment is the integration of customized content strategies designed to maximize fan engagement while encouraging higher-value interactions throughout the venue. Creative Realities’ dynamic digital signage solutions create real-time opportunities to highlight premium hospitality offerings, seamlessly influence purchasing decisions, and drive greater concession and merchandise sales.
“With a strong focus on premium food and beverage experiences, the Canucks had a unique challenge: how to maintain their high-end brand identity while leveraging digital innovation,” said Mike Della Mora, Sales Director, Business Solutions at LG Electronics. “By integrating LG’s high-definition displays with a strategic content approach, the team can create visually stunning menus and promotional content that enhance the fan experience while driving engagement and sales.”
Unlike many sports venues where digital signage primarily promotes standard concessions, Rogers Arena’s strategy is designed to elevate the premium hospitality experience. With a focus on handcrafted cocktails, curated beverage experiences, and high-end dining options, the venue leverages digital displays to showcase these offerings and enhance the overall fan experience through a sophisticated, restaurant-quality approach.
“The deployment at the Rogers Arena is amazing; our technology is suited perfectly for this environment and the Canucks use case. However, the key ingredient with any deployment like this is having the right partner to advise on content, strategy, and approach. We’re absolutely delighted to work with CRI on this and other projects, a partner with all these skills and more,” added Uniguest’s executive vice president of marketing, James Keen.
While CRI has a very strong footprint in the US Market, providing services to over 50 Professional Sports venues, this project marks Creative Realities’ first major Canadian sports venue deployment, a significant milestone in an industry where venues often prioritize local vendors. With an established presence in Canada through its Ontario office, Creative Realities was well-positioned to enter the market. By committing to local installation and service providers, the company ensured seamless execution while delivering a large-scale, high-impact transformation. The successful Rogers Arena deployment reinforces Creative Realities’ expertise in meeting the complex needs of top-tier venues.
“Rogers Arena’s transformation is a testament to what’s possible when cutting-edge technology meets a strategic, localized approach,” said Summers. “This deployment not only enhances the fan experience but also showcases how digital innovation can drive new revenue opportunities and set a new benchmark for live venue engagement in Canada.”
While Phase One of the modernization project focused on infrastructure, IPTV deployment, and content strategy, discussions are already underway for Phase Two.
As Creative Realities continues to grow in the Canadian market, this project serves as a model for future stadium transformations, setting the stage for expanded partnerships across the NHL and beyond.
For more information on Creative Realities’ live venue solutions, visit cri.com.
About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.
Contacts
Media Inquiries
Breanne Ngo
bngo@ideagrove.com
Investor Relations
Chris Witty, Darrow Associates
646-438-9385
cwitty@darrowir.com
ir@cri.com
https://investors.cri.com
FAQ
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