Creative Realities Awarded Menu Board and Drive-Through Digital Transformation Project by Upscale QSR Chain
Creative Realities (NASDAQ: CREX) has been selected by an upscale Quick Service Restaurant chain with over 1,000 locations across 25+ U.S. states to transform their indoor and outdoor menu boards. The project involves converting static displays to dynamic digital signage, powered by CRI's proprietary CMS platform, Clarity™.
The comprehensive solution includes consulting, content strategy, hardware provisioning, deployment support, and ongoing service. Clarity™ offers features specifically designed for the food industry, including:
- Remote content management
- POS integration
- Geo-targeted promotions
- Time-based segmentation
- Drive-through optimization with order confirmation and intelligent upsell capabilities
The project will begin with a pilot across select locations during Q3 2025, with full rollout contingent on successful pilot completion.
Creative Realities (NASDAQ: CREX) è stata scelta da una catena di ristoranti Quick Service di fascia alta con oltre 1.000 sedi distribuite in più di 25 stati degli Stati Uniti per trasformare i loro menu board interni ed esterni. Il progetto prevede la conversione di display statici in segnaletica digitale dinamica, alimentata dalla piattaforma CMS proprietaria di CRI, Clarity™.
La soluzione completa comprende consulenza, strategia dei contenuti, fornitura dell'hardware, supporto al deployment e assistenza continua. Clarity™ offre funzionalità specifiche per il settore alimentare, tra cui:
- Gestione remota dei contenuti
- Integrazione con il POS
- Promozioni geo-localizzate
- Segmentazione temporale
- Ottimizzazione del drive-through con conferma dell'ordine e capacità intelligenti di upsell
Il progetto partirà con un pilota in alcune sedi selezionate nel terzo trimestre del 2025, con il rollout completo subordinato al successo del pilota.
Creative Realities (NASDAQ: CREX) ha sido seleccionada por una cadena de restaurantes de servicio rápido de alta gama con más de 1,000 ubicaciones en más de 25 estados de EE.UU. para transformar sus menús interiores y exteriores. El proyecto consiste en convertir displays estáticos en señalización digital dinámica, impulsada por la plataforma CMS propietaria de CRI, Clarity™.
La solución integral incluye consultoría, estrategia de contenido, provisión de hardware, soporte en el despliegue y servicio continuo. Clarity™ ofrece características diseñadas específicamente para la industria alimentaria, como:
- Gestión remota de contenido
- Integración con POS
- Promociones geo-segmentadas
- Segmentación por tiempo
- Optimización del drive-through con confirmación de pedidos y capacidades inteligentes de upselling
El proyecto comenzará con un piloto en ubicaciones seleccionadas durante el tercer trimestre de 2025, con un despliegue completo condicionado al éxito del piloto.
Creative Realities (NASDAQ: CREX)는 미국 25개 이상의 주에 1,000개 이상의 매장을 보유한 고급 패스트푸드 체인으로부터 실내외 메뉴판을 디지털화하는 프로젝트를 수주했습니다. 이 프로젝트는 정적인 디스플레이를 CRI의 독자적인 CMS 플랫폼인 Clarity™가 지원하는 동적 디지털 사이니지로 전환하는 작업입니다.
포괄적인 솔루션에는 컨설팅, 콘텐츠 전략, 하드웨어 제공, 배포 지원 및 지속적인 서비스가 포함됩니다. Clarity™는 식품 산업에 특화된 다음과 같은 기능을 제공합니다:
- 원격 콘텐츠 관리
- POS 통합
- 지역 타겟 프로모션
- 시간대별 세분화
- 주문 확인 및 지능형 업셀 기능을 갖춘 드라이브 스루 최적화
이 프로젝트는 2025년 3분기에 일부 선정된 매장에서 파일럿으로 시작하며, 파일럿 성공 여부에 따라 전면 도입이 결정됩니다.
Creative Realities (NASDAQ : CREX) a été sélectionnée par une chaîne de restaurants de restauration rapide haut de gamme comptant plus de 1 000 établissements répartis dans plus de 25 États américains pour transformer leurs panneaux de menus intérieurs et extérieurs. Le projet consiste à convertir des affichages statiques en signalétique numérique dynamique, alimentée par la plateforme CMS propriétaire de CRI, Clarity™.
La solution complète comprend le conseil, la stratégie de contenu, la fourniture de matériel, le support au déploiement et un service continu. Clarity™ offre des fonctionnalités spécialement conçues pour l'industrie alimentaire, notamment :
- Gestion de contenu à distance
- Intégration POS
- Promotions géo-ciblées
- Segmentation temporelle
- Optimisation du drive avec confirmation de commande et capacités intelligentes d’upsell
Le projet débutera par un pilote dans certains établissements sélectionnés au troisième trimestre 2025, avec un déploiement complet conditionné à la réussite du pilote.
Creative Realities (NASDAQ: CREX) wurde von einer gehobenen Quick-Service-Restaurantkette mit über 1.000 Standorten in mehr als 25 US-Bundesstaaten ausgewählt, um deren Innen- und Außenmenütafeln zu modernisieren. Das Projekt umfasst die Umwandlung statischer Anzeigen in dynamische digitale Beschilderung, betrieben durch die proprietäre CMS-Plattform Clarity™ von CRI.
Die umfassende Lösung beinhaltet Beratung, Content-Strategie, Hardwarebereitstellung, Unterstützung bei der Implementierung und fortlaufenden Service. Clarity™ bietet speziell für die Lebensmittelbranche entwickelte Funktionen, darunter:
- Remote-Content-Management
- POS-Integration
- Geo-targeted Promotionen
- Zeitbasierte Segmentierung
- Drive-Through-Optimierung mit Bestellbestätigung und intelligenten Upselling-Funktionen
Das Projekt startet mit einem Pilotversuch an ausgewählten Standorten im dritten Quartal 2025, wobei die vollständige Einführung vom Erfolg des Piloten abhängt.
- Secured major contract with 1,000+ location QSR chain
- Potential for significant revenue expansion upon successful pilot
- Solution includes recurring revenue components through ongoing service
- Full project implementation contingent on successful pilot
- Actual rollout won't begin until Q3 2025
Insights
CREX lands conditional deal with 1000+ location QSR chain for digital menu transformation, starting with Q3 2025 pilot deployment.
Creative Realities has secured a potentially significant partnership with an unnamed upscale QSR chain that operates over 1,000 locations across more than 25 U.S. states. For context, this represents a substantial opportunity for CREX, which currently has a market capitalization of only
The agreement covers a comprehensive digital transformation of both indoor and outdoor menu boards, transitioning from static displays to dynamic digital signage. CREX will provide a turnkey solution including consultation, hardware, deployment support, and ongoing service, all powered by their proprietary Clarity™ CMS platform.
What makes this platform particularly relevant for the QSR industry are its specialized capabilities: POS integration, geo-targeted promotions, and time-based content segmentation. The drive-through optimization features—including order confirmation displays and intelligent upsell capabilities—address key operational challenges in QSR throughput and average ticket size.
It's important to note two key qualifying factors: First, the full project rollout is conditional on a successful pilot program scheduled to begin in Q3 2025. Second, the financial terms of the agreement were not disclosed, making it difficult to quantify the precise revenue impact.
This partnership validates CREX's strategic focus on the food and beverage vertical, where digital transformation initiatives continue to accelerate as restaurants seek to enhance customer experience and operational efficiency.
Major QSR's digital menu board adoption signals industry-wide shift toward tech-enabled personalization and operational efficiency in competitive restaurant space.
This partnership highlights an important technological shift happening across the QSR industry. An upscale chain with 1,000+ locations is investing in comprehensive digital menu infrastructure—both inside restaurants and in drive-through lanes—to enhance customer experience and operational efficiency.
The transition from static to digital menu boards represents more than just an aesthetic upgrade. Digital displays enable critical functional advantages: real-time promotion management, dynamic content adjustments, and personalized messaging capabilities. For drive-through operations, which have become increasingly vital revenue channels, the digital transformation can address key performance metrics like vehicle throughput and order accuracy.
The strategic approach—starting with a pilot in Q3 2025 before full implementation—aligns with industry best practices for technology adoption. This allows the chain to validate both customer experience improvements and operational efficiencies before scaling across all locations.
CREX's Clarity™ platform appears tailored specifically for restaurant operations, with features like centralized content management across hundreds of locations, POS integration, and intelligent upsell capabilities. These tools can help restaurant operators adapt quickly to supply chain challenges, promotional opportunities, and menu optimization—all of which directly impact profitability in the highly competitive QSR space.
This implementation represents part of a broader industry trend where QSRs are leveraging technology not just for operational efficiency but as a competitive differentiator in customer experience.
Nationwide Digital Signage Project to Support Company’s Innovation Strategy – Enhancing Customer Experience, Driving Real-Time Promotions, and Improving Throughput
LOUISVILLE, Ky., April 22, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX) (the “Company” or “CRI), a leading provider of digital signage and media solutions for the food and beverage industry, has been selected by a well-known, upscale Quick Service Restaurant (QSR) chain, with over 1,000 locations across more than 25 U.S. states, to lead the transformation of its indoor and outdoor menu boards. The restaurant chain is nationally recognized by its cooked-to-order food, farm-fresh ingredients, and superb customer service.
This initiative marks a critical milestone in the chain’s broader digital transformation strategy, shifting from static displays to dynamic, digitally-driven customer engagement, delivering better personalized messaging and driving real-time promotions. CRI will deliver a turnkey solution that includes consulting and content strategy, hardware provisioning, deployment support, and ongoing service — all powered by CRI’s proprietary CMS platform, ClarityTM.
“We’re honored to be chosen as the digital signage partner for such an important technological and operational transformation,” said Rick Mills, CEO of CRI. “This chain shares our values and our belief in the power of digital applications to elevate the guest experience. Together, we’re building a more agile, connected restaurant environment that meets today’s customer expectations while setting the stage for tomorrow.”
Designed specifically for the food and beverage industry, ClarityTM provides restaurant operators with robust capabilities, including remote content management, POS integration, geo-targeted promotions, and time-based segmentation. Its intuitive interface enables marketing teams to dynamically manage menu content across hundreds of locations with just a few clicks.
ClarityTM also improves and simplifies drive-through operations, adding services like order confirmation and customer-centric intelligent upsell and cross-sell capabilities. These capabilities are proven to enhance customer experience, reduce vehicular bottlenecks, and generate a higher return on investment.
The full rollout of the transformational project is subject to a successful pilot, which will begin across select locations during the third quarter of 2025.
Visit the Company’s industry webpage to learn more about how CRI helps food & beverage brands accelerate growth through digital signage.
About Creative Realities, Inc.
Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its ClarityTM, ReflectViewTM, and iShowroomTM Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, food service/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day-to-day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogicTM and AdLogic CPM+TM programmatic advertising platforms. For more information about Creative Realties, Inc. and its full range of digital signage solution capabilities, please visit www.cri.com.
Cautionary Note on Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995, each as amended, and includes, among other things, discussions of our business strategies, product releases, future plans and operations and capital resources. Words such as "estimates," "projects," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the “Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024, and the Company’s subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our ability to successfully and timely complete the pilot project, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Contacts
Media Inquiries
Breanne Ngo
bngo@ideagrove.com
Investor Relations
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
FAQ
What is the scope of Creative Realities' new digital transformation project for the QSR chain?
When will CREX begin implementing the QSR digital menu board rollout?
What features does Creative Realities' Clarity™ platform offer for restaurant operations?
How will the CREX digital menu board system improve restaurant operations?
