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Comcast Corporation, headquartered in Philadelphia, is the largest American multinational telecommunications and media conglomerate. With a core cable business servicing 63 million US homes and businesses, Comcast also owns NBCUniversal, Sky, CNBC, MSNBC, USA, Universal Studios, and more. Recently, Comcast announced a $1 million grant to The Arc of the United States to enhance digital equity and advocate for the IDD community.
Comcast (NASDAQ: CMCSA) has announced the launch of The Network, a new free, ad-supported streaming app, across its entertainment platforms including Xfinity X1, Flex, Xumo Stream Box, and Xumo TV. In partnership with actor John Leguizamo, The Network will offer exclusive original content, starting with the premium series 'The Green Veil'. To celebrate Hispanic Heritage Month, Xfinity will provide a special one-month ad-free experience of 'The Green Veil' from September 16th to October 15th.
The Network aims to streamline the streaming experience by offering a curated selection of high-quality originals. This initiative aligns with Comcast's commitment to providing diverse programming and capitalizing on the growing Hispanic market, which accounts for 24% of box office ticket sales and streaming subscribers in the US.
Comcast (CMCSA) has announced the distribution of The Network, a new free, ad-supported streaming app, across its entertainment platforms including Xfinity X1, Flex, Xumo Stream Box, and Xumo TV. In partnership with actor John Leguizamo and in honor of Hispanic Heritage Month, Xfinity will offer customers a special one-month ad-free experience of The Network's premium original series 'The Green Veil' from September 16th to October 15th.
The Network, launched by Aram Rappaport with Leguizamo as an equity partner, aims to declutter the streaming experience by offering a select number of premium originals. The platform has grown to over 1 million users in its first 100 days. This partnership highlights Xfinity's commitment to providing diverse content and follows the recent launch of NOWTV Latino, which offers Hispanic entertainment to customers.
NBCUniversal's The More You Know campaign celebrates its 35th anniversary with new content featuring 40 stars from across NBCU's portfolio. The campaign addresses timely issues through 19 PSAs and social videos, covering topics like mentorship, mental health, kindness, staying active, caregiving, and voting.
Highlights include Cynthia Erivo and Ariana Grande from Universal Pictures' Wicked starring in a PSA about sisterhood, and a conversation on Peacock about mentorship with Jabari Banks and Adrian Holmes from Bel-Air. The campaign will run across Comcast and NBCUniversal platforms, with three voting-themed PSAs debuting for National Voter Registration Day on September 17.
Comcast has announced a $35 million commitment to support hundreds of community organizations in 2024, aimed at training the 'Team of Tomorrow' by providing access to opportunities, technology, and digital skills. This investment, part of Comcast's Project UP initiative, coincides with the Paris 2024 Olympic and Paralympic Games and focuses on bridging the digital skills gap in lower-income communities and communities of color.
The funding will support various nonprofit partners working in research, digital skills training, entrepreneurship, and creativity. Key partners include Jobs for the Future, Per Scholas, 2Gether-International, BUILD.org, Wide Angle Youth Media, and NBCU Academy. Comcast's goal is to create economic mobility for future generations by addressing the skills and opportunity gap in communities across the United States.
FreeWheel, a global TV technology platform, announced record-breaking results from powering advertising for the 2024 Paris Olympics. The company served a record number of ads and programmatic impressions for a live event, helping NBCUniversal increase participating advertisers by 90%. This contributed to NBCU's record ad revenue for the Olympics, which reached a daily average of 30.4 million viewers, an 82% increase from the Tokyo Olympics.
Key achievements include:
- 23.5 billion minutes of Olympics coverage streamed, led by Peacock
- Highest advertising revenue in Olympics history for NBCU
- Peak concurrency during Team USA Men's Basketball Final
FreeWheel and NBCU will continue their partnership for the upcoming NFL season, leveraging new live product capabilities to enhance programmatic transactions and expand advertiser diversity.
Universal Pictures' 'Twisters', a modern sequel to the 1996 blockbuster, showcases Comcast NBCUniversal's commitment to sustainability in filmmaking. The movie incorporates cutting-edge climate and tornado science, featuring consultations with real-life tornado experts. It highlights the expanding 'tornado alley' and the challenges in predicting these events.
The film also promotes climate solutions, showcasing Oklahoma's wind energy industry. As part of Universal's GreenerLight Program, 'Twisters' implemented various sustainability measures during production, including using mobile batteries and solar-powered trailers. The movie received a Green Seal from the Environmental Media Association for its sustainable production efforts.
Comcast (CMCSA) announced the premiere of 'Two Beats, One Soul' on its Black Experience on Xfinity channel and Xumo Play streaming app. This documentary, produced by Ray and Vivian Chew, explores the synergy between U.S. and Cuban music cultures. The film follows the Chews' journey to Havana, showcasing the creation of a collaborative album featuring artists like Eric Benét, Louie Vega, and Sergio George.
The documentary highlights the challenges of producing music in Cuba, including political obstacles and natural disasters. It also resulted in a 13-song album available on streaming platforms. This release aligns with Comcast's commitment to amplifying authentic Black stories and culture through its Black Experience on Xfinity platform, launched in 2021.
FreeWheel, a global TV advertising technology platform, has partnered with Samba TV to integrate Samba TV's audience segments into FreeWheel's Audience Manager. This integration utilizes Samba TV's first-party ACR data from 38M U.S. TV devices and FreeWheel's premium inventory to help advertisers maximize reach, optimize frequency, and increase ROI in real-time.
The partnership allows FreeWheel clients to activate over 1,000 prebuilt Samba TV audience segments and create custom targeting segments based on TV consumption behaviors, content exposure, and demographics with a 24-hour turnaround. This collaboration is particularly timely for the upcoming November elections, enabling advertisers to re-target viewers accurately and quickly after events like debates or breaking news.
MachineQ, a Comcast Company, has launched an IoT-based power monitoring solution to help enterprises manage energy consumption, improve operational efficiencies, and support sustainability efforts. The solution is particularly relevant for high-energy consumers like food service companies, laboratories, and hotels.
The system offers flexible options for monitoring power usage, including the MQpower CT (a wireless current transformer) and the MQpower SP (a smart plug load device). These devices can provide detailed energy consumption data at the receptacle, equipment, or breaker level, supporting various plug types and global LoRaWAN® frequencies.
This solution can help businesses identify opportunities to reduce energy use, aid in predictive maintenance, and make informed decisions about asset utilization and purchasing. It complements smart metering capabilities and runs on MachineQ's scalable network infrastructure, potentially lowering the total cost of ownership for IoT investments.
United Way of Greater Philadelphia and Southern New Jersey (UWGPSNJ) has launched the Center for Leadership Equity, a pioneering program designed to support Black nonprofit leaders and address the equity gap in the nonprofit sector. The initiative, backed by six regional funders including the William Penn Foundation and Comcast, will provide:
- Customized educational programming
- Access to funding resources
- Advocacy tools
The Center aims to strengthen Black-led organizations, which often face challenges such as smaller size, revenue, and dependence on government funding. In its first year, the Center plans to support at least 250 Black nonprofit leaders and organizations, with future offerings including leadership academies, executive coaching, and wellness retreats.
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