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Comcast Brings Multiview to Millions More Xfinity X1 Customers Ahead of Men’s and Women’s NCAATournaments

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Comcast (CMCSA) has announced the expansion of Xfinity Multiview to additional X1 devices, allowing millions more customers to watch up to four live games simultaneously on the same screen, just in time for the NCAA basketball tournaments.

The feature enables viewers to toggle between channels for audio control and switch to full-screen mode. It comes alongside other tournament-specific features including:

  • A comprehensive tournament hub for all men's and women's coverage
  • An interactive Sports Zone app for tracking brackets, scores, and stats
  • Live odds integration through Xfinity Odds Zone for DraftKings and FanDuel wagering
  • Personalized team favorites with game notifications and highlights

The enhancement is part of X1's broader sports viewing features, which include enhanced 4K quality, personalized sports hubs, and betting integration through Odds Zone.

Comcast (CMCSA) ha annunciato l'espansione di Xfinity Multiview a ulteriori dispositivi X1, consentendo a milioni di clienti di guardare fino a quattro partite in diretta contemporaneamente sullo stesso schermo, proprio in tempo per i tornei di basket NCAA.

Questa funzione consente agli spettatori di passare tra i canali per il controllo audio e di passare alla modalità a schermo intero. Viene accompagnata da altre funzionalità specifiche per il torneo, tra cui:

  • Un hub completo per la copertura di tutti i tornei maschili e femminili
  • Un'app interattiva Sports Zone per tenere traccia dei tabelloni, dei punteggi e delle statistiche
  • Integrazione delle quote live tramite Xfinity Odds Zone per le scommesse su DraftKings e FanDuel
  • Preferiti personalizzati delle squadre con notifiche delle partite e momenti salienti

Questo miglioramento fa parte delle funzionalità di visione sportiva più ampie di X1, che includono una qualità 4K migliorata, hub sportivi personalizzati e integrazione delle scommesse tramite Odds Zone.

Comcast (CMCSA) ha anunciado la expansión de Xfinity Multiview a más dispositivos X1, permitiendo a millones de clientes ver hasta cuatro juegos en vivo simultáneamente en la misma pantalla, justo a tiempo para los torneos de baloncesto de la NCAA.

La función permite a los espectadores alternar entre canales para controlar el audio y cambiar a modo de pantalla completa. Viene acompañada de otras características específicas del torneo, que incluyen:

  • Un centro integral para la cobertura de todos los torneos masculinos y femeninos
  • Una aplicación interactiva Sports Zone para seguir los brackets, puntajes y estadísticas
  • Integración de probabilidades en vivo a través de Xfinity Odds Zone para las apuestas de DraftKings y FanDuel
  • Favoritos de equipos personalizados con notificaciones de juegos y resúmenes

Esta mejora es parte de las características de visualización deportiva más amplias de X1, que incluyen calidad 4K mejorada, centros deportivos personalizados e integración de apuestas a través de Odds Zone.

컴캐스트 (CMCSA)는 NCAA 농구 토너먼트에 맞춰 X1 장치에 Xfinity Multiview를 추가 확장한다고 발표했습니다. 이제 수백만 고객이 동일한 화면에서 최대 4개의 실시간 경기를 동시에 시청할 수 있습니다.

이 기능은 시청자가 오디오 제어를 위해 채널 간 전환하고 전체 화면 모드로 전환할 수 있게 해줍니다. 이와 함께 다음과 같은 토너먼트 전용 기능도 제공됩니다:

  • 남녀 모든 경기를 위한 포괄적인 토너먼트 허브
  • 브래킷, 점수 및 통계를 추적하는 인터랙티브 스포츠 존 앱
  • DraftKings 및 FanDuel 베팅을 위한 Xfinity Odds Zone을 통한 실시간 배당률 통합
  • 게임 알림 및 하이라이트가 포함된 개인화된 팀 즐겨찾기

이 개선 사항은 X1의 더 넓은 스포츠 시청 기능의 일환으로, 향상된 4K 품질, 개인화된 스포츠 허브 및 Odds Zone을 통한 베팅 통합을 포함합니다.

Comcast (CMCSA) a annoncé l'expansion de Xfinity Multiview à d'autres appareils X1, permettant à des millions de clients de regarder jusqu'à quatre matchs en direct simultanément sur le même écran, juste à temps pour les tournois de basketball NCAA.

Cette fonctionnalité permet aux spectateurs de passer d'une chaîne à l'autre pour le contrôle audio et de passer en mode plein écran. Elle est accompagnée d'autres fonctionnalités spécifiques au tournoi, notamment :

  • Un hub complet pour la couverture de tous les tournois masculins et féminins
  • Une application Sports Zone interactive pour suivre les brackets, les scores et les statistiques
  • Intégration des cotes en direct via Xfinity Odds Zone pour les paris sur DraftKings et FanDuel
  • Équipes favorites personnalisées avec notifications de matchs et moments forts

Cette amélioration fait partie des fonctionnalités de visionnage sportif plus larges de X1, qui incluent une qualité 4K améliorée, des hubs sportifs personnalisés et une intégration des paris via Odds Zone.

Comcast (CMCSA) hat die Erweiterung von Xfinity Multiview auf weitere X1-Geräte angekündigt, sodass Millionen von Kunden bis zu vier Live-Spiele gleichzeitig auf demselben Bildschirm sehen können, genau rechtzeitig für die NCAA-Basketballturniere.

Die Funktion ermöglicht es den Zuschauern, zwischen Kanälen für die Audiosteuerung zu wechseln und in den Vollbildmodus zu wechseln. Sie wird von weiteren turnierspezifischen Funktionen begleitet, darunter:

  • Ein umfassendes Turnier-Hub für die Berichterstattung über alle Männer- und Frauenwettbewerbe
  • Eine interaktive Sports Zone-App zur Verfolgung von Brackets, Punkten und Statistiken
  • Live-Quoten-Integration über Xfinity Odds Zone für Wetten bei DraftKings und FanDuel
  • Personalisierte Teamfavoriten mit Spielbenachrichtigungen und Highlights

Diese Verbesserung ist Teil der umfangreicheren Sportansichtsfunktionen von X1, die verbesserte 4K-Qualität, personalisierte Sport-Hubs und Wettintegrationen über Odds Zone umfassen.

Positive
  • Expansion of Multiview feature to millions more customers, potentially increasing user engagement and satisfaction
  • Integration of sports betting features through partnerships with DraftKings and FanDuel, creating additional revenue streams
  • Enhanced viewing experience with 4K quality and interactive features, strengthening competitive advantage
Negative
  • Significant technology investment required for feature expansion and maintenance
  • Increased competition in streaming sports content market

X1 Customers Can Watch Four Live Games Simultaneously on the Same Screen

Multiview Joins an Interactive Sports App, Odds Zone, and a Comprehensive Tournament Hub to Make Xfinity X1 the Best Seat in the House for March Hoops

PHILADELPHIA--(BUSINESS WIRE)-- Just in time for the start of the men’s and women’s NCAA basketball tournament, Comcast today announced the expansion of Xfinity Multiview to more X1 devices, giving millions of additional customers a new way to experience all the excitement of March hoops. With Xfinity Multiview, X1 customers can watch up to four live games at once, all on the same screen.

Comcast expands Xfinity Multiview to more X1 devices

Comcast expands Xfinity Multiview to more X1 devices

“With 164 basketball games airing over the course of a few weeks, March is the perfect time to introduce Xfinity Multiview to more customers in a big way,” said Vito Forlenza, Vice President, Sports Entertainment, Comcast. “Now, they don’t have to choose between games, miss a buzzer beater when flipping channels, or set up another TV on a makeshift stand in their living room - all the action is right there on the same screen.”

Xfinity Multiview will be available throughout the duration of both tournaments, ranging from two to four pre-selected men’s and women’s games playing simultaneously. Customers can simply say “March Madness” or “multiview” into their voice remote to see the multiview options available. Once in the multiview experience, customers can toggle between channels to switch audio and select any game to jump into full-screen mode.

Xfinity Multiview joins a host of other features Xfinity is making available for the tournaments, including:

  • A comprehensive tournament hub that brings together all live men’s and women’s coverage into one easy-to-use destination.
  • An interactive Sports Zone app, a companion viewing experience that enables fans to follow the latest brackets, scores, schedules and stats from across the tournament when watching a single game or within multiview so they never miss a moment of the action.
  • Live odds, game lines and prop bets for tournament matchups via Xfinity Odds Zone. Easily accessible within the Sports Zone app, Odds Zone gives fans an easy way to watch and wager with either DraftKings or FanDuel without having to take their eye off the TV.
  • The option to favorite any men’s or women’s team so customers can create a personalized viewing experience centered around the teams that matter most to them, including the option to receive game start notifications and/or post-game highlights directly to their X1 device or phone.

Multiview is among a number of immersive and interactive features on X1 that make it the best seat in the house for live sports. These features include: Enhanced 4K, the best picture and audio quality delivered to the home in the fastest way possible; aggregated, personalized sports hubs, which make finding any game fast and easy; and Odds Zone, a companion experience where fans can watch and wager with leading sportsbooks from the TV.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

Debbie Frey

debbie_frey@comcast.com

Source: Comcast Corporation

FAQ

What new feature has Comcast (CMCSA) launched for March Madness 2025?

Comcast has expanded Xfinity Multiview to more X1 devices, allowing customers to watch up to four live NCAA tournament games simultaneously on one screen.

How do CMCSA customers access the Multiview feature for NCAA games?

Customers can say 'March Madness' or 'multiview' into their voice remote to access the multiview options.

What betting features does CMCSA offer for March Madness viewing?

Xfinity Odds Zone provides live odds, game lines, and prop bets, with integrated DraftKings and FanDuel wagering capabilities.

What additional tournament features are available on Xfinity X1 for March Madness?

Features include a tournament hub, Sports Zone app for brackets and stats, personalized team favorites, game notifications, and post-game highlights.
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