Comcast Names Former Expedia Group, Apple, and DIRECTV Executive Jon Gieselman Chief Growth Officer for Comcast’s Residential US Businesses
Comcast (NASDAQ: CMCSA) has appointed Jon Gieselman as Chief Growth Officer for its residential domestic businesses within the Connectivity & Platforms segment. In this newly created role, Gieselman will oversee product strategy, Xfinity brand management, sales, marketing, and customer retention across connectivity, wireless, and entertainment services reaching over 64 million homes and businesses in the U.S.
Reporting to Steve Croney, COO of Comcast's Connectivity & Platforms division, Gieselman brings extensive experience from leadership positions at Expedia Group, Apple, and DIRECTV. His most recent role was President of Expedia Brands, where he led global consumer-facing businesses and digital transformation efforts. At Apple, he built the marketing function for subscription services, while at DIRECTV, he contributed to significant market share growth as SVP of Marketing.
Comcast (NASDAQ: CMCSA) ha nominato Jon Gieselman come Chief Growth Officer per le sue attività residenziali domestiche all'interno del segmento Connectivity & Platforms. In questo ruolo appena creato, Gieselman supervisionerà la strategia di prodotto, la gestione del marchio Xfinity, le vendite, il marketing e la fidelizzazione dei clienti attraverso servizi di connettività, wireless e intrattenimento che raggiungono oltre 64 milioni di case e aziende negli Stati Uniti.
Riportando a Steve Croney, COO della divisione Connectivity & Platforms di Comcast, Gieselman porta con sé un'ampia esperienza da posizioni di leadership in Expedia Group, Apple e DIRECTV. Il suo ruolo più recente è stato Presidente di Expedia Brands, dove ha guidato le attività globali rivolte ai consumatori e gli sforzi di trasformazione digitale. In Apple, ha sviluppato la funzione di marketing per i servizi in abbonamento, mentre in DIRECTV ha contribuito a una significativa crescita della quota di mercato come SVP del Marketing.
Comcast (NASDAQ: CMCSA) ha nombrado a Jon Gieselman como Chief Growth Officer para sus negocios residenciales domésticos dentro del segmento Connectivity & Platforms. En este nuevo rol, Gieselman supervisará la estrategia de producto, la gestión de la marca Xfinity, las ventas, el marketing y la retención de clientes a través de servicios de conectividad, inalámbricos y de entretenimiento que llegan a más de 64 millones de hogares y negocios en EE. UU.
Reportando a Steve Croney, COO de la división Connectivity & Platforms de Comcast, Gieselman aporta una amplia experiencia de posiciones de liderazgo en Expedia Group, Apple y DIRECTV. Su rol más reciente fue Presidente de Expedia Brands, donde lideró negocios globales orientados al consumidor y esfuerzos de transformación digital. En Apple, construyó la función de marketing para servicios de suscripción, mientras que en DIRECTV contribuyó al crecimiento significativo de la cuota de mercado como SVP de Marketing.
컴캐스트 (NASDAQ: CMCSA)는 Jon Gieselman을 Connectivity & Platforms 부문 내 주거용 국내 사업의 최고 성장 책임자로 임명했습니다. 이 새로 생성된 역할에서 Gieselman은 제품 전략, Xfinity 브랜드 관리, 판매, 마케팅 및 고객 유지를 관장하게 되며, 이는 미국 내 6400만 가정 및 기업에 도달하는 연결성, 무선 및 엔터테인먼트 서비스에 걸쳐 있습니다.
Comcast의 Connectivity & Platforms 부문 COO인 Steve Croney에게 보고하는 Gieselman은 Expedia Group, Apple 및 DIRECTV의 리더십 직책에서 쌓은 광범위한 경험을 가지고 있습니다. 그의 최근 역할은 Expedia Brands의 사장이었으며, 여기서 그는 글로벌 소비자 비즈니스 및 디지털 혁신 노력을 이끌었습니다. Apple에서는 구독 서비스의 마케팅 기능을 구축했으며, DIRECTV에서는 마케팅 SVP로서 시장 점유율의 중요한 성장에 기여했습니다.
Comcast (NASDAQ: CMCSA) a nommé Jon Gieselman au poste de Chief Growth Officer pour ses activités résidentielles domestiques au sein du segment Connectivity & Platforms. Dans ce nouveau rôle créé, Gieselman supervisera la stratégie produit, la gestion de la marque Xfinity, les ventes, le marketing et la fidélisation des clients à travers des services de connectivité, sans fil et de divertissement atteignant plus de 64 millions de foyers et d'entreprises aux États-Unis.
Relevant de Steve Croney, COO de la division Connectivity & Platforms de Comcast, Gieselman apporte une vaste expérience issue de postes de direction chez Expedia Group, Apple et DIRECTV. Son dernier poste était Président d'Expedia Brands, où il a dirigé des activités mondiales orientées vers le consommateur et des efforts de transformation numérique. Chez Apple, il a construit la fonction marketing pour les services d'abonnement, tandis qu'à DIRECTV, il a contribué à une croissance significative de la part de marché en tant que SVP Marketing.
Comcast (NASDAQ: CMCSA) hat Jon Gieselman zum Chief Growth Officer für seine privaten Inlandsunternehmen im Bereich Connectivity & Platforms ernannt. In dieser neu geschaffenen Rolle wird Gieselman die Produktstrategie, das Markenmanagement von Xfinity, den Vertrieb, das Marketing und die Kundenbindung für Dienste in den Bereichen Konnektivität, Mobilfunk und Unterhaltung überwachen, die über 64 Millionen Haushalte und Unternehmen in den USA erreichen.
Gieselman berichtet an Steve Croney, COO der Connectivity & Platforms-Division von Comcast, und bringt umfangreiche Erfahrungen aus Führungspositionen bei Expedia Group, Apple und DIRECTV mit. In seiner letzten Position war er Präsident von Expedia Brands, wo er globale, verbraucherorientierte Geschäfte und digitale Transformationsbemühungen leitete. Bei Apple baute er die Marketingfunktion für Abonnementdienste auf, während er bei DIRECTV als SVP für Marketing zu einem erheblichen Wachstum des Marktanteils beitrug.
- Strategic hire with proven track record in driving revenue and profit growth
- Executive brings extensive experience from major tech companies (Expedia, Apple, DIRECTV)
- Appointment strengthens leadership in key residential business segment reaching 64M customers
- None.
Gieselman will lead the teams responsible for Comcast’s domestic residential businesses, including product and the Xfinity brand strategy across connectivity, wireless and entertainment as well as sales, marketing, acquisition, retention and base management. He will report to Steve Croney, recently named Chief Operating Officer of Comcast’s Connectivity & Platforms division. Gieselman steps into the role on April 28th.
Gieselman led marketing, sales and consumer engagement at major tech and media companies, including Expedia Group, Apple and DIRECTV. He has a track record of consistently delivering revenue and profit growth and a unique background that blends analytical, digital and consumer marketing expertise with breakthrough creative and simple, unified customer experiences.
“Jon is a bold and transformational leader who will bring fresh thinking to our product and growth strategy,” said Croney. “He has decades of experience managing world-class brands in highly competitive markets and is the perfect complement to our team. Whether competing with us at DIRECTV or creating entirely new categories for growth at Expedia Group and Apple, Jon has consistently developed brands and marketing strategies that build loyalty with customers and deliver results.”
“In the industry, Comcast has the most advanced products and services keeping customers connected to their daily lives and more people should understand why they’re so much better off having all of them,” Gieselman said. “When you also think about the incredible global assets of Comcast NBCUniversal, there’s no shortage of creative ways we can drive our connectivity businesses. I loved competing in this category for over a decade so all I can say to my friends and former colleagues is look out, we’re coming.”
Most recently, he served as President, Expedia Brands leading all of Expedia Group’s consumer-facing businesses around the globe where he was instrumental in unifying the company’s go-to-market strategy and successfully driving its digital transformation. Prior to that, Jon was Vice President of Marketing at Apple where he built the marketing function that helped drive hundreds of millions of subscribers across Apple Music, TV+, App Store, Fitness+, News+, Arcade, and Apple Card. He also served as Senior Vice President of Marketing at DIRECTV for ten years during its rise in market share and has held leadership roles in retail, television and fashion.
Inducted into the Advertising Hall of Achievement in 2009, Jon is the winner of 28 Cannes Lions and the recipient of numerous advertising and creative awards. Jon and his wife are relocating to
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250407185206/en/
Daniel Friedman
Comcast Corporation
Daniel_Friedman@comcast.com
Source: Comcast Corporation
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