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Comcast Corporation, headquartered in Philadelphia, is the largest American multinational telecommunications and media conglomerate. With a core cable business servicing 63 million US homes and businesses, Comcast also owns NBCUniversal, Sky, CNBC, MSNBC, USA, Universal Studios, and more. Recently, Comcast announced a $1 million grant to The Arc of the United States to enhance digital equity and advocate for the IDD community.
Universal Pictures' 'Twisters', a modern sequel to the 1996 blockbuster, showcases Comcast NBCUniversal's commitment to sustainability in filmmaking. The movie incorporates cutting-edge climate and tornado science, featuring consultations with real-life tornado experts. It highlights the expanding 'tornado alley' and the challenges in predicting these events.
The film also promotes climate solutions, showcasing Oklahoma's wind energy industry. As part of Universal's GreenerLight Program, 'Twisters' implemented various sustainability measures during production, including using mobile batteries and solar-powered trailers. The movie received a Green Seal from the Environmental Media Association for its sustainable production efforts.
Comcast (CMCSA) announced the premiere of 'Two Beats, One Soul' on its Black Experience on Xfinity channel and Xumo Play streaming app. This documentary, produced by Ray and Vivian Chew, explores the synergy between U.S. and Cuban music cultures. The film follows the Chews' journey to Havana, showcasing the creation of a collaborative album featuring artists like Eric Benét, Louie Vega, and Sergio George.
The documentary highlights the challenges of producing music in Cuba, including political obstacles and natural disasters. It also resulted in a 13-song album available on streaming platforms. This release aligns with Comcast's commitment to amplifying authentic Black stories and culture through its Black Experience on Xfinity platform, launched in 2021.
FreeWheel, a global TV advertising technology platform, has partnered with Samba TV to integrate Samba TV's audience segments into FreeWheel's Audience Manager. This integration utilizes Samba TV's first-party ACR data from 38M U.S. TV devices and FreeWheel's premium inventory to help advertisers maximize reach, optimize frequency, and increase ROI in real-time.
The partnership allows FreeWheel clients to activate over 1,000 prebuilt Samba TV audience segments and create custom targeting segments based on TV consumption behaviors, content exposure, and demographics with a 24-hour turnaround. This collaboration is particularly timely for the upcoming November elections, enabling advertisers to re-target viewers accurately and quickly after events like debates or breaking news.
MachineQ, a Comcast Company, has launched an IoT-based power monitoring solution to help enterprises manage energy consumption, improve operational efficiencies, and support sustainability efforts. The solution is particularly relevant for high-energy consumers like food service companies, laboratories, and hotels.
The system offers flexible options for monitoring power usage, including the MQpower CT (a wireless current transformer) and the MQpower SP (a smart plug load device). These devices can provide detailed energy consumption data at the receptacle, equipment, or breaker level, supporting various plug types and global LoRaWAN® frequencies.
This solution can help businesses identify opportunities to reduce energy use, aid in predictive maintenance, and make informed decisions about asset utilization and purchasing. It complements smart metering capabilities and runs on MachineQ's scalable network infrastructure, potentially lowering the total cost of ownership for IoT investments.
United Way of Greater Philadelphia and Southern New Jersey (UWGPSNJ) has launched the Center for Leadership Equity, a pioneering program designed to support Black nonprofit leaders and address the equity gap in the nonprofit sector. The initiative, backed by six regional funders including the William Penn Foundation and Comcast, will provide:
- Customized educational programming
- Access to funding resources
- Advocacy tools
The Center aims to strengthen Black-led organizations, which often face challenges such as smaller size, revenue, and dependence on government funding. In its first year, the Center plans to support at least 250 Black nonprofit leaders and organizations, with future offerings including leadership academies, executive coaching, and wellness retreats.
Comcast NBCUniversal SportsTech announced that its fourth class of 10 companies has secured 15 pilots, partnerships, and commercial deals through the program. 28 entrepreneurs engaged with SportsTech's partner consortium, including NBC Sports, Sky Sports, NASCAR, and PGA TOUR. The program, concluding at the RALLY Innovation Conference, builds on SportsTech's legacy of connecting early-stage companies with top sports brands, with alumni achieving 159 deals since 2021.
Highlights from the 2024 class include Aquimo's custom-built mobile game for Comcast employees during the Olympic Games, Dizplai's commercial agreement extension with Sky Sports, and Fobi AI's partnership with Comcast Spectacor for the 2024 Flyers Community Caravan. Other notable developments involve KYMIRA, Mantis.AI, Mobii Systems, Plantiga, StellarAlgo, ZATAP, and Zoomph, each making significant strides in their respective fields within the sports technology sector.
Comcast (CMCSA) has announced a significant expansion of its gigabit-speed fiber network to nearly 73,000 additional homes and businesses in Fairfield County, Connecticut. This expansion includes:
- Stratford: Services available to some of 23,000 homes and businesses, completion expected by end of 2025
- Norwalk: Construction ongoing for 43,000 homes and businesses, services starting this month, completion by end of 2026
- Wilton: Construction ongoing for 7,000+ homes and businesses, services starting this month, completion by end of 2026
This expansion is part of Comcast's ongoing investment in Connecticut, with nearly $400 million invested in technology and infrastructure over the last three years. The company offers advanced WiFi technology, gigabit speeds, and reliable connectivity through its Xfinity and Comcast Business services.
FreeWheel, a global technology platform for the TV industry, has appointed Kris Magel as Head of Global Agency Partnerships. Magel, with over 30 years of media and advertising experience, will oversee agency collaborations and lead the company's commercialization structure for agency partnerships globally. He will report to Katy Loria, U.S. Chief Revenue Officer of FreeWheel.
Magel joins FreeWheel from Samba TV, where he was Head of Agency and Publisher Solutions. His previous roles include President of Media Clients at dentsu and leadership positions at IPG, including President of Initiative and Chief Investment Officer. In his new role, Magel will focus on driving collaboration between publishers and agency partners, identifying revenue growth opportunities, and creating new cross-media solutions.
DSPolitical and Beeswax have announced a groundbreaking partnership to revolutionize voter targeting through advanced Connected TV (CTV) technology. This collaboration leverages Beeswax's demand-side platform and the FreeWheel Identity Network to enhance the accuracy and scale of voter-targeted CTV advertising. DSPolitical will be able to match its first-party identifiers with FreeWheel's industry-leading graphs, achieving greater scale and optimal reach ahead of the 2024 presidential election.
The partnership allows for unprecedented accuracy in targeting voter audiences on CTV with unmatched reach, frequency, and scale through Beeswax's premium inventory. This technology integration ensures brand- and privacy-safe, high-quality ad placements during the critical campaign season, setting a new standard for accuracy and efficiency in voter audience targeting.
Comcast has announced that Xfinity Rewards members will receive early access to the Call of Duty®: Black Ops 6 Open Beta. Members can redeem codes starting today for the Early Access period from August 30 to September 4, ahead of the game's official release on October 25. This offer is part of Xfinity's partnership with the Call of Duty franchise and demonstrates their commitment to providing premier gaming experiences.
The Early Access is available on all platforms, and Xfinity Rewards members can obtain their codes through the Xfinity app or website. Xfinity emphasizes its role as the Official Internet Service Provider of Call of Duty, highlighting their reliable internet products and services for gamers.
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