Comcast Corp - CMCSA STOCK NEWS

Comcast (CMCSA) has announced a significant expansion of its gigabit-speed fiber network to nearly 73,000 additional homes and businesses in Fairfield County, Connecticut. This expansion includes:

• Stratford: Services available to some of 23,000 homes and businesses, completion expected by end of 2025
• Norwalk: Construction ongoing for 43,000 homes and businesses, services starting this month, completion by end of 2026
• Wilton: Construction ongoing for 7,000+ homes and businesses, services starting this month, completion by end of 2026

This expansion is part of Comcast's ongoing investment in Connecticut, with nearly $400 million invested in technology and infrastructure over the last three years. The company offers advanced WiFi technology, gigabit speeds, and reliable connectivity through its Xfinity and Comcast Business services.

FreeWheel, a global technology platform for the TV industry, has appointed Kris Magel as Head of Global Agency Partnerships. Magel, with over 30 years of media and advertising experience, will oversee agency collaborations and lead the company's commercialization structure for agency partnerships globally. He will report to Katy Loria, U.S. Chief Revenue Officer of FreeWheel.

Magel joins FreeWheel from Samba TV, where he was Head of Agency and Publisher Solutions. His previous roles include President of Media Clients at dentsu and leadership positions at IPG, including President of Initiative and Chief Investment Officer. In his new role, Magel will focus on driving collaboration between publishers and agency partners, identifying revenue growth opportunities, and creating new cross-media solutions.

DSPolitical and Beeswax have announced a groundbreaking partnership to revolutionize voter targeting through advanced Connected TV (CTV) technology. This collaboration leverages Beeswax's demand-side platform and the FreeWheel Identity Network to enhance the accuracy and scale of voter-targeted CTV advertising. DSPolitical will be able to match its first-party identifiers with FreeWheel's industry-leading graphs, achieving greater scale and optimal reach ahead of the 2024 presidential election.

The partnership allows for unprecedented accuracy in targeting voter audiences on CTV with unmatched reach, frequency, and scale through Beeswax's premium inventory. This technology integration ensures brand- and privacy-safe, high-quality ad placements during the critical campaign season, setting a new standard for accuracy and efficiency in voter audience targeting.

Comcast has announced that Xfinity Rewards members will receive early access to the Call of Duty®: Black Ops 6 Open Beta. Members can redeem codes starting today for the Early Access period from August 30 to September 4, ahead of the game's official release on October 25. This offer is part of Xfinity's partnership with the Call of Duty franchise and demonstrates their commitment to providing premier gaming experiences.

The Early Access is available on all platforms, and Xfinity Rewards members can obtain their codes through the Xfinity app or website. Xfinity emphasizes its role as the Official Internet Service Provider of Call of Duty, highlighting their reliable internet products and services for gamers.

Comcast has upgraded its network in Holyoke, Longmeadow, West Springfield, and Westfield, MA, offering 2 Gbps download speeds and up to 10x faster upload speeds to all customers. This enhancement is part of Comcast's $909 million investment in Massachusetts over the past three years. The upgrade provides:

• Improved reliability with a 99.9% world-class reliability score
• Enhanced security through 24/7 cyber security monitoring
• Lower latency for better real-time application performance

This network evolution paves the way for future symmetrical multigigabit speeds. Similar upgrades are nearly complete in Southwick and Springfield, MA. The improvements come at no additional cost to customers with an Xfinity Gateway.

Go Addressable, a trade organization promoting addressable TV, has released new research highlighting the importance of addressable TV advertising amid signal loss and changing viewership habits. Key findings include:

1. 80% of adults 18-34 watch both linear and streaming TV.
2. 65% of advertisers are more likely to consider addressable TV due to cookie deprecation.
3. Half of advertisers have used data services for first-party audience identification in the past year.

The research emphasizes addressable TV's role in reaching valuable audiences across multiple screens. AMC Networks has joined Go Addressable, further supporting the medium's importance in the industry.

Comcast (Nasdaq: CMCSA) has announced that its President, Mike Cavanagh, will participate in the Goldman Sachs Communacopia + Technology Conference on Tuesday, September 10, 2024. The event will be accessible via a live webcast on Comcast's Investor Relations website (www.cmcsa.com) starting at 10:30 A.M. Eastern Time.

An on-demand replay of the presentation will be made available shortly after its conclusion. Investors and interested parties can subscribe to Comcast's E-mail Alerts on the company website to receive automatic financial news updates.

Comcast has announced 100 small businesses in Greater Jacksonville and surrounding areas as recipients of its Comcast RISE program. Each business will receive a $5,000 monetary grant, along with business consultation services, educational resources, creative production, media schedule, and a technology makeover. The total support amounts to $500,000 for the region.

The program, part of Comcast's $1 billion Project UP initiative, has supported over 14,000 entrepreneurs nationwide, including more than 1,300 in Florida, with total support reaching $140 million. Comcast RISE aims to foster economic growth and help businesses thrive beyond the pandemic recovery phase.

Recipients include diverse businesses such as Honie Bees Boutique and Treats, International Blades & Shears, Jazz Poetry Café, and PYR Millwork. The program offers comprehensive support packages to help small businesses grow and succeed in their local communities.

Comcast RISE, a national initiative supporting small businesses, has awarded 100 Atlanta-based businesses with comprehensive grant packages. This brings the total number of beneficiaries to over 14,000 nationwide, with more than $140 million in monetary, marketing, and technology grants distributed to date. The program, now in its fourth year, aims to support business growth, advance diversity and inclusion, and drive economic growth in local communities.

Each grant package includes business consultation services, educational resources, a $5,000 monetary grant, advertising production, paid media spend, and a technology makeover. Atlanta joins Houston, Jacksonville, Richmond, VA, and southern Colorado as RISE cities for 2024, with 100 grants per city. The initiative is part of Comcast's Project UP, a $1 billion commitment to advance digital equity through various programs and community partnerships.