A+E Global Media Selects FreeWheel to Power Advertising Evolution on Heels of Its Strategic Expansion Announced at Upfronts
A+E Global Media has renewed its long-term partnership with FreeWheel, a global technology platform for multi-media advertising, to enhance its advertising capabilities. The partnership focuses on implementing FreeWheel's Audience Manager, enabling smarter, data-driven advertising solutions across A+E's network.
The collaboration aims to improve audience targeting and monetization while enhancing viewer experience across A+E's properties, including A&E®, HISTORY®, and Lifetime®. The platform offers real-time audience sizing, continuous data ingestion, and same-day forecasting and audience delivery.
This announcement follows A+E Global Media's 2025-2026 Upfront Presentation, where they revealed new content featuring talent like David Duchovny, Ashley Judd, and Tyler Perry. A+E Global Media reaches over 414 million households across 200+ territories in 40+ languages, with a library of 70,000+ assets.
A+E Global Media ha rinnovato la sua partnership a lungo termine con FreeWheel, una piattaforma tecnologica globale per la pubblicità multimediale, per migliorare le sue capacità pubblicitarie. La partnership si concentra sull'implementazione di Audience Manager di FreeWheel, consentendo soluzioni pubblicitarie più intelligenti e basate sui dati attraverso la rete di A+E.
La collaborazione mira a migliorare il targeting del pubblico e la monetizzazione, migliorando al contempo l'esperienza degli spettatori in tutte le proprietà di A+E, tra cui A&E®, HISTORY® e Lifetime®. La piattaforma offre dimensionamento del pubblico in tempo reale, ingestione continua dei dati e previsioni e consegna del pubblico nello stesso giorno.
Questo annuncio segue la Presentazione Upfront 2025-2026 di A+E Global Media, dove hanno rivelato nuovi contenuti con talenti come David Duchovny, Ashley Judd e Tyler Perry. A+E Global Media raggiunge oltre 414 milioni di famiglie in oltre 200 territori in più di 40 lingue, con una libreria di oltre 70.000 asset.
A+E Global Media ha renovado su asociación a largo plazo con FreeWheel, una plataforma tecnológica global para la publicidad multimedia, para mejorar sus capacidades publicitarias. La asociación se centra en implementar Audience Manager de FreeWheel, lo que permite soluciones publicitarias más inteligentes y basadas en datos a través de la red de A+E.
La colaboración tiene como objetivo mejorar la segmentación de la audiencia y la monetización, al mismo tiempo que mejora la experiencia del espectador en todas las propiedades de A+E, incluyendo A&E®, HISTORY® y Lifetime®. La plataforma ofrece dimensionamiento de audiencia en tiempo real, ingestión continua de datos y previsión y entrega de audiencia el mismo día.
Este anuncio sigue a la Presentación Upfront 2025-2026 de A+E Global Media, donde revelaron nuevos contenidos con talentos como David Duchovny, Ashley Judd y Tyler Perry. A+E Global Media llega a más de 414 millones de hogares en más de 200 territorios en más de 40 idiomas, con una biblioteca de más de 70,000 activos.
A+E Global Media는 광고 능력을 강화하기 위해 멀티미디어 광고를 위한 글로벌 기술 플랫폼인 FreeWheel과의 장기 파트너십을 갱신했습니다. 이 파트너십은 FreeWheel의 Audience Manager 구현에 중점을 두어 A+E 네트워크 전반에 걸쳐 더 스마트하고 데이터 기반의 광고 솔루션을 가능하게 합니다.
협력의 목표는 A+E의 모든 자산에서 시청자 경험을 향상시키면서 시청자 타겟팅과 수익화를 개선하는 것입니다. 이 플랫폼은 실시간 시청자 크기 조정, 지속적인 데이터 수집, 당일 예측 및 시청자 전달을 제공합니다.
이번 발표는 A+E Global Media의 2025-2026 Upfront 프레젠테이션에 이어 이루어졌으며, 그곳에서 David Duchovny, Ashley Judd, Tyler Perry와 같은 재능 있는 인물들이 출연하는 새로운 콘텐츠를 공개했습니다. A+E Global Media는 40개 이상의 언어로 200개 이상의 지역에서 4억 1,400만 가구 이상에 도달하며, 70,000개 이상의 자산을 보유하고 있습니다.
A+E Global Media a renouvelé son partenariat à long terme avec FreeWheel, une plateforme technologique mondiale pour la publicité multimédia, afin d'améliorer ses capacités publicitaires. Le partenariat se concentre sur la mise en œuvre de Audience Manager de FreeWheel, permettant des solutions publicitaires plus intelligentes et basées sur les données à travers le réseau d'A+E.
La collaboration vise à améliorer le ciblage de l'audience et la monétisation tout en améliorant l'expérience des téléspectateurs sur toutes les propriétés d'A+E, y compris A&E®, HISTORY® et Lifetime®. La plateforme offre une dimensionnement d'audience en temps réel, une ingestion continue des données et des prévisions et livraisons d'audience le jour même.
Cette annonce fait suite à la Présentation Upfront 2025-2026 d'A+E Global Media, où ils ont révélé de nouveaux contenus mettant en vedette des talents tels que David Duchovny, Ashley Judd et Tyler Perry. A+E Global Media atteint plus de 414 millions de foyers dans plus de 200 territoires en plus de 40 langues, avec une bibliothèque de plus de 70 000 actifs.
A+E Global Media hat seine langfristige Partnerschaft mit FreeWheel, einer globalen Technologieplattform für Multimedia-Werbung, erneuert, um seine Werbefähigkeiten zu verbessern. Die Partnerschaft konzentriert sich auf die Implementierung von Audience Manager von FreeWheel, um intelligentere, datengestützte Werbelösungen im gesamten Netzwerk von A+E zu ermöglichen.
Die Zusammenarbeit zielt darauf ab, die Zielgruppenansprache und Monetarisierung zu verbessern und gleichzeitig das Zuschauererlebnis über alle A+E-Eigentümer hinweg zu optimieren, einschließlich A&E®, HISTORY® und Lifetime®. Die Plattform bietet Echtzeit-Publikumsermittlung, kontinuierliche Datenerfassung sowie Tagesprognosen und Publikumsauslieferung.
Diese Ankündigung folgt der Upfront-Präsentation 2025-2026 von A+E Global Media, bei der neue Inhalte mit Talenten wie David Duchovny, Ashley Judd und Tyler Perry vorgestellt wurden. A+E Global Media erreicht über 414 Millionen Haushalte in über 200 Territorien in mehr als 40 Sprachen und verfügt über eine Bibliothek von über 70.000 Assets.
- Strategic partnership enhancement with FreeWheel improves advertising targeting capabilities
- Extensive global reach of 414 million households in 200+ territories
- Large content library with 70,000+ distinct assets
- Diverse portfolio of popular media brands and multiple revenue streams (AVOD, SVOD, FAST channels)
- None.
A+E Global Media and FreeWheel expand long-term partnership with enhanced audience and data integrations
As viewing habits evolve, A+E Global Media, home to iconic brands like A&E®, HISTORY® and Lifetime®, remains focused on providing quality content to audiences and innovative offerings for its advertising partners. Through this partnership, A+E and FreeWheel are enhancing the premium viewer experience with smarter, data-driven solutions that allow advertisers to connect with diverse audiences across A+E properties.
"At A+E, we are continually working to make sure we provide our viewers with quality content supported by a premium ad experience,” says Lee Barstow, Vice President Revenue Ops, A+E Global Media. “Through our partnership with FreeWheel, we’re enabling advertisers to deliver smarter, targeted placements across our network of content which enhances both monetization, and most importantly, audience experience.”
A key component of this expansion is A+E’s adoption of Audience Manager, the audience-enabled advertising solution that unifies audiences across devices and ad types to created targeted and scaled audiences. With real-time audience sizing, always-on ingestion and same-day forecasting and audience delivery, Audience Manager makes it more efficient than ever for A+E to deliver, at scale, the audiences' advertisers are looking to connect with.
“As the TV landscape has changed at lightning speed, A+E has always been a forward-thinking and innovative partner,” says Soo Jin Oh, Chief Commercial Officer, FreeWheel. “They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies, and we’re thrilled to expand our partnership to power this experience.”
Through this renewed partnership, A+E and FreeWheel are reinforcing their commitment to provide cutting-edge solutions for today’s TV ecosystem. By streamlining operations, unifying audience segments for increased transparency, and enabling precision targeting, they are ensuring optimized media investments that enhance the viewer experience across devices.
During its recent 2025-2026 Upfront Presentation, A+E Global Media announced a robust slate of new content featuring marquee talent both in front of and behind the camera including David Duchovny, Ashley Judd, Wynonna Judd, Tyler Perry, Ving Rhames, Gabourey Sidibe and Henry Winkler. For a full list of A+E Global Media Upfront announcements, please visit aegm.com/news.
A+E Global Media™, a joint venture of Disney-ABC Television Group and Hearst, is an innovative, multiplatform content powerhouse that reaches audiences everywhere and is comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY Channel™, LMN®, FYI®, Home.Made.Nation™ and VICE TV®. Our audiences extend to more than 414 million households in 200+ territories and in 40+ languages. With over 70,000 distinct assets available around the world, the company produces best-in-class content across the multiplatform landscape. A+E Global Media boasts full-scale production capabilities with A+E Studios® and A+E Factual Studios™. A+E Digital encompasses Websites, Apps, social media, short form content, AVOD offerings; and SVOD products A&E Crime Central™, HISTORY Vault® and Lifetime Movie Club™ and 60+ FAST channels from the company’s wildly popular library. A+E Global Media is headquartered in
About FreeWheel:
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250320626482/en/
Media Contacts:
Emily Miller
Comcast Advertising
Emily_miller@comcast.com
Source: FreeWheel
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