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Bridgeline Digital Inc. (NASDAQ: BLIN) is a marketing technology company renowned for its innovative solutions that transform how brands engage with their customers. Bridgeline offers a comprehensive suite of products that help businesses boost online revenue by driving more traffic to their websites, converting visitors into purchasers, and increasing average order value. The company specializes in enhancing the performance of critical digital experiences such as websites, intranets, and online stores.
The company's flagship product suite, Bridgeline Unbound, integrates web content management, eCommerce, eMarketing, social media management, and web analytics, empowering businesses to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs. Bridgeline’s platform supports thousands of customers, ranging from small and medium-sized enterprises to Fortune 1000 companies.
Recent achievements include the deployment of AI-powered solutions like HawkSearch Smart Search, which enhances B2B eCommerce by providing personalized search experiences that drive faster conversions and higher sales. Notable partnerships include collaborations with companies such as Voltus GmbH and other significant clients in the electrical distribution industry.
Bridgeline Digital generates revenue through various channels including digital engagement services, subscription models, perpetual licenses, maintenance, and hosting. The majority of its revenue is derived from the United States.
With a commitment to continuous innovation, Bridgeline recently launched the HawkSearch "Athena" update, which introduces GenAI capabilities like “Smart Responses” to transform customer interactions, ensuring a more engaging and efficient user experience. This powerful AI-driven feature engages users with interactive, conversational dialogues based on search queries, thereby enhancing engagement and driving revenue growth.
As a global leader in AI-powered marketing technology, Bridgeline remains dedicated to helping companies grow their online revenue by increasing traffic, improving conversion rates, and maximizing order values, thereby ensuring a comprehensive and rewarding digital experience for all their clients.
Bridgeline Digital (NASDAQ: BLIN), an AI-powered marketing technology company, has scheduled its fourth quarter fiscal 2024 financial results release for Monday, December 23, 2024, after market close. The company will host a conference call at 4:30 p.m. ET on the same day, featuring CEO Ari Kahn and CFO Thomas Windhausen to discuss the results. Interested participants can register in advance through the provided link to receive dial-in numbers and a unique PIN for the earnings call.
Bridgeline Digital (NASDAQ: BLIN) has launched a new Smart Response feature for HawkSearch that leverages Generative AI to analyze PDF content and provide specific answers to user queries. The PDF Data Capture tool extracts content from large PDF repositories, creating thumbnails, page summaries, and metadata categorization.
The feature enhances user experience by delivering detailed responses alongside search results, analyzing lengthy PDFs, and providing concise answers while maintaining access to original documents. This innovation is part of HawkSearch's Smart Response suite, demonstrating the company's commitment to advancing AI-driven search capabilities for improved business outcomes.
Bridgeline Digital (NASDAQ: BLIN) announced the enhancement of HawkSearch with a new Unified Search feature that combines keyword and concept search capabilities into a single intelligent search bar. This innovation integrates precise keyword search with natural language processing to deliver more relevant results and improve customer experiences.
The development is part of Bridgeline's Agentic-AI project and collaboration with Salesforce.com's AgentForce initiative. The dual-layered approach supports various customer search behaviors by merging keyword precision with contextual understanding, aiming to reduce friction and enhance user satisfaction.
Bridgeline Digital (NASDAQ: BLIN) has launched Smart Facets, a new Generative AI-powered feature in HawkSearch's Smart Response product line. The technology automatically selects relevant facets in response to natural language searches, enhancing the search experience by integrating with Concept Search.
Smart Facets allows users to make complex queries using natural language, such as specific product specifications including size, color, and price ranges. The system then automatically applies appropriate facets to deliver precise results, eliminating the need for manual facet selection.
This addition complements HawkSearch's existing Smart Response options, including Conversational Search and Smart Summary, furthering the company's commitment to AI-powered search and personalization solutions for improving user experiences and driving revenue growth.
Bridgeline Digital (NASDAQ: BLIN) has launched Conversational Search, a new feature for its HawkSearch platform powered by Generative AI through Smart Response. The innovation transforms standard searches into conversational interactions, enabling businesses to engage users with intelligent responses, maintain conversation threads, and deliver personalized results. The feature includes natural language processing capabilities and contextual refinement, allowing users to refine queries without restating initial context. For customers using HawkSearch's Rapid UI framework, a pre-built component ensures quick deployment and integration.
Bridgeline Digital (NASDAQ: BLIN) announced that a major wholesale hardware distributor has chosen their HawkSearch solution to enhance their Optimizely Configured Commerce site. The implementation will feature the Unit of Measure Conversion tool for dimensional product searches, along with Instant Engage, dynamic auto-complete, and enhanced merchandising capabilities. These features aim to improve product discovery, deliver relevant search results, and provide personalized recommendations to drive larger cart sizes and higher conversion rates.
Bridgeline Digital (NASDAQ: BLIN) announced that a major construction materials testing equipment supplier has chosen HawkSearch to enhance their product discovery and customer experience. The implementation includes features like Instant Engage, Autocomplete, partial part number matching, and enhanced vendor search. The solution will utilize AI-driven capabilities such as relevancy tuning, product recommendations, and Unit of Measure Conversion tool to standardize dimensional product data. The platform also offers merchandising features and reporting tools to optimize user experience and increase conversions.
Bridgeline Digital (NASDAQ: BLIN) announced an expanded partnership with a Duda agency for its WooRank SEO platform. The agency, which currently maintains 500 WooRank licenses, will now include WooRank's SEO insights and performance data in its top-tier SEO package. The expanded agreement introduces three new tiers, each supporting up to 250 additional licenses, allowing the agency to scale to over 1,000 WooRank licenses as they grow.
Bridgeline Digital (NASDAQ: BLIN) announced that a leading fastener distributor has chosen their HawkSearch AI-driven search solution to enhance their online product discovery capabilities on the Optimizely platform. The distributor will implement various HawkSearch features including Instant Engage, boost and bury rules, machine learning multipliers, product recommendations, campaigns, and location-based entitlements. This marks the first lead from HawkSearch's partnership with Xngage, utilizing their XConnect connector for product discovery. The collaboration combines Xngage's digital commerce expertise with Bridgeline's AI technology to create new growth opportunities.
Bridgeline Digital (NASDAQ: BLIN) announced that a leading manufacturer and distributor of life safety gear has selected their HawkSearch platform to enhance their e-commerce operations. The solution will be integrated with Salesforce Commerce Cloud to improve on-site search and merchandising capabilities.
The implementation includes features such as advanced merchandising for product promotion, out-of-stock item management, and ranking adjustments. The platform will also incorporate Instant Engage for highlighting trending items and natural language search capabilities, aiming to enhance customer experience and improve key metrics like traffic, conversion rates, and order values.
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