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Bridgeline Digital Inc. (NASDAQ: BLIN) is a marketing technology company renowned for its innovative solutions that transform how brands engage with their customers. Bridgeline offers a comprehensive suite of products that help businesses boost online revenue by driving more traffic to their websites, converting visitors into purchasers, and increasing average order value. The company specializes in enhancing the performance of critical digital experiences such as websites, intranets, and online stores.
The company's flagship product suite, Bridgeline Unbound, integrates web content management, eCommerce, eMarketing, social media management, and web analytics, empowering businesses to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs. Bridgeline’s platform supports thousands of customers, ranging from small and medium-sized enterprises to Fortune 1000 companies.
Recent achievements include the deployment of AI-powered solutions like HawkSearch Smart Search, which enhances B2B eCommerce by providing personalized search experiences that drive faster conversions and higher sales. Notable partnerships include collaborations with companies such as Voltus GmbH and other significant clients in the electrical distribution industry.
Bridgeline Digital generates revenue through various channels including digital engagement services, subscription models, perpetual licenses, maintenance, and hosting. The majority of its revenue is derived from the United States.
With a commitment to continuous innovation, Bridgeline recently launched the HawkSearch "Athena" update, which introduces GenAI capabilities like “Smart Responses” to transform customer interactions, ensuring a more engaging and efficient user experience. This powerful AI-driven feature engages users with interactive, conversational dialogues based on search queries, thereby enhancing engagement and driving revenue growth.
As a global leader in AI-powered marketing technology, Bridgeline remains dedicated to helping companies grow their online revenue by increasing traffic, improving conversion rates, and maximizing order values, thereby ensuring a comprehensive and rewarding digital experience for all their clients.
Bridgeline Digital (NASDAQ:BLIN) has launched Unified Search in its Hermes release for the HawkSearch platform, integrating AI-powered Concept and Image Search with Keyword Search. The new feature aims to enhance product discovery and improve customer experience through more relevant, content-driven results.
The Hermes release includes several key innovations:
- Unified Search combining multiple search methods
- New Preview interface with real-time merchandising rule previews
- Keyword Performance Notifications with automated email alerts
- Enhanced Measurement Conversion capabilities
The platform demonstrates practical applications in B2B scenarios, such as industrial tools searching, where users can search using traditional keywords, visual descriptions, or conceptual needs. According to John Murcott, EVP of Product & Strategy, this integration of AI-powered tools with precise search functionality delivers enhanced performance and efficiency for businesses.
Bridgeline Digital (NASDAQ:BLIN) has announced a strategic partnership with OroCommerce, a leading B2B commerce platform, to integrate HawkSearch AI technology for enhanced customer engagement and sales in the B2B eCommerce sector. The collaboration focuses on delivering industry-specific search and merchandising experiences for manufacturers and distributors.
The partnership leverages OroCommerce's expertise in manufacturing and distribution, recognized by Gartner and IDC, alongside HawkSearch's AI-powered search and personalization capabilities. The integration aims to provide tailored content, improve engagement, and maximize ROI for both B2B and B2C merchants. The alliance builds on existing successful implementations, making HawkSearch's AI-powered search capabilities more accessible to current and future customers.
HawkSearch, a Bridgeline Digital company, announced that a leading plumbing supplier has selected its Smart Search solution to enhance their product discovery experience. The implementation includes two key features: Visual Search, allowing customers to upload images to find exact product matches (like finding replacement pipe fittings through photos), and Concept Search, enabling users to search using broad descriptions without requiring exact product names.
The solution aims to streamline the product discovery process and create a more efficient shopping experience in the plumbing industry. According to Bridgeline Digital CEO Ari Kahn, Smart Search will help drive customer satisfaction and business growth for the plumbing supplier while reinforcing HawkSearch's position in AI-powered search solutions for specialized industries.
Bridgeline Digital's HawkSearch platform has been selected by a leading JanSan (Janitorial and Sanitation) industry distributor to enhance their digital customer experience. The implementation will feature dynamic auto-complete functionality, Unit of Measure Conversion, and personalized product recommendations throughout the customer journey.
The platform will incorporate advanced promotional tools including keyword-based banners and featured content, while merchandising capabilities aim to increase cart sizes and conversion rates. Additional features include concept and image search to improve long-tail and visual product searches, along with fine-grain controls for relevancy tuning.
Bridgeline Digital (NASDAQ:BLIN) has launched its HawkSearch AI-Powered Product Discovery engine on the Salesforce AppExchange, targeting B2B companies with large product catalogs. The integration leverages Agentic-AI and Generative-AI technologies to enhance product discovery and boost conversions for Salesforce B2B Commerce customers.
The connector allows Salesforce customers to quickly implement HawkSearch's capabilities through the AppExchange, with companies like Seattle Aviation Solutions and Darley already adopting the solution. According to CEO Ari Kahn, Salesforce represents their largest Total Addressable Market among all partnerships, potentially exceeding the combined impact of other partners like Optimizely and BigCommerce.
Bridgeline Digital (NASDAQ:BLIN) reports significant growth in fiscal 2024 and strong start to 2025, driven by its AI-powered HawkSearch technology. The company secured over 75 new HawkSearch licenses in fiscal 2024 and 25+ contracts in Q1 2025. Sales contracts nearly doubled in Annual Contract Value, reaching $6.2 million in total contract value with $2.1 million in ACV for fiscal 2024.
HawkSearch now powers over 1,000 websites, including major clients like HP.com and CED. The company launched 60+ HawkSearch-powered websites in key B2B industries during 2024. Bridgeline enhanced its AI capabilities with features like Smart Search, Smart Response, and Smart Agent, utilizing Large Language Models and Generative AI technology.
Strategic partnerships with Optimizely, BigCommerce, Xngage, and Moblico contributed to the company's success, with HawkSearch being prominently featured in partner app stores.
Bridgeline Digital (NASDAQ: BLIN) announced its Q4 and fiscal year 2024 financial results. Q4 total revenue reached $3.9 million, up from $3.8 million year-over-year, with subscription revenue at $3.0 million. Gross profit increased to $2.7 million with a 69% margin.
For FY2024, total revenue was $15.4 million, compared to $15.9 million in FY2023. The company signed 83 license sales, adding $2.1 million in annual recurring revenue. HawkSearch achieved 103% net revenue retention and launched several AI products including Smart Search, Smart Response, and Smart Tools.
The company reported a Q4 net loss of $0.4 million, significantly improved from an $8.1 million loss in the prior year period which included goodwill impairment.
Bridgeline Digital (NASDAQ: BLIN), an AI-powered marketing technology company, has scheduled its fourth quarter fiscal 2024 financial results release for Monday, December 23, 2024, after market close. The company will host a conference call at 4:30 p.m. ET on the same day, featuring CEO Ari Kahn and CFO Thomas Windhausen to discuss the results. Interested participants can register in advance through the provided link to receive dial-in numbers and a unique PIN for the earnings call.
Bridgeline Digital (NASDAQ: BLIN) has launched a new Smart Response feature for HawkSearch that leverages Generative AI to analyze PDF content and provide specific answers to user queries. The PDF Data Capture tool extracts content from large PDF repositories, creating thumbnails, page summaries, and metadata categorization.
The feature enhances user experience by delivering detailed responses alongside search results, analyzing lengthy PDFs, and providing concise answers while maintaining access to original documents. This innovation is part of HawkSearch's Smart Response suite, demonstrating the company's commitment to advancing AI-driven search capabilities for improved business outcomes.
Bridgeline Digital (NASDAQ: BLIN) announced the enhancement of HawkSearch with a new Unified Search feature that combines keyword and concept search capabilities into a single intelligent search bar. This innovation integrates precise keyword search with natural language processing to deliver more relevant results and improve customer experiences.
The development is part of Bridgeline's Agentic-AI project and collaboration with Salesforce.com's AgentForce initiative. The dual-layered approach supports various customer search behaviors by merging keyword precision with contextual understanding, aiming to reduce friction and enhance user satisfaction.
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