IMDb Launches What to Watch App Exclusively on Amazon Fire TV
IMDb has launched the What to Watch app exclusively for Fire TV customers in the U.S. The app features interactive mini-games that help users discover movie and TV series recommendations tailored to their moods. Key features include:
- Games like Quick Draw, Watch Challenge, and This or That for personalized suggestions.
- Integration of IMDb user ratings for informed viewing decisions.
- Customizable settings to prioritize titles from preferred streaming services.
This initiative enhances user experience by simplifying the title selection process.
- Launch of the IMDb What to Watch app enhances user engagement on Fire TV.
- The app features interactive games that tailor movie and TV recommendations based on user mood.
- Integration of IMDb ratings helps users make informed viewing choices.
- None.
New IMDb app for Fire TV offers a selection of fun, interactive games to help friends and families discover and decide what to watch together
Sizzle reel available here
Introducing the new IMDb What to Watch app - a series of fun, interactive mini-games to help families, friends, or those playing individually discover and decide what to watch. Launching exclusively on Amazon Fire TV in the
With so much content to choose from and so many places to view it, the new IMDb What to Watch app is designed to solve the common customer problem of scrolling through a daunting array of titles when trying to decide what to stream with friends, as a family, or on their own. This fun, interactive, and personalized experience enables customers to spend less time searching for titles and debating what to watch, and more time viewing the next movie or series they’ll love. To get started today, Fire TV customers can download the IMDb What to Watch app on Fire TV, or to open with Alexa, just ask, “Alexa, open IMDb What to Watch app.”
“Hundreds of millions of customers rely on IMDb when deciding what and where to watch,” said
“Entertainment on Fire TV is all about discovering new shows and movies, connecting customers to content quickly, and being delighted by the experience,” said
Using proprietary and authoritative IMDb data, the IMDb What to Watch app offers a selection of fun and simple interactive games which help determine the current interests and moods of those playing, whether they are settling in for family movie night or watching solo. After each game, the app suggests a selection of movie and/or series picks with key details for each title, including genre, trailer, and plot summary. For those looking for input from other entertainment fans, recommended titles also display IMDb user ratings for movies and TV shows, which help customers make informed viewing decisions. By enabling the “Your Services” feature, users can customize their app settings to prioritize titles available from their preferred streaming services. Every pick also displays the runtime, so viewers can plan their couch time accordingly. Once a viewing decision has been made, customers will be shown where they can stream the title, and can then start watching with just one click on their Fire TV Alexa voice remote.
The following games are available to play now on the IMDb What to Watch app, via the Fire TV Alexa voice remote:
- Quick Draw: For players who enjoy the element of chance, virtual “playing cards” shuffle through movie and series options, revealing a trio of picks in seconds. Players can click “deal cards” for a fresh set of picks.
- Watch Challenge: Players are invited to watch, rate, and collect digital stamps as they view curated IMDb lists of titles, including the IMDb Top 250 movies list, award-winning titles, and popular franchises. Themed lists will be updated frequently.
- This or That: Players will answer a series of simple “This or That?” questions to find the perfect movie or TV series to suit their mood, whether they are seeking an epic romance, a G-rated family title, a supernatural horror film, or a slapstick comedy. Players can refresh choices, including desired viewing time, before their picks are revealed.
IMDb will continue to launch new games on the IMDb What to Watch app, including Build-a-Cast and Time Machine. Learn more at www.imdb.com/tv.
The IMDb What to Watch app is available now to download for free from the Fire TV Appstore. Users who sign into their IMDb accounts on the IMDb What to Watch app will receive updates on new features and games, can sync their personal ratings across IMDb and the IMDb What to Watch app, and more. Customers can also learn more about how to use the IMDb What to Watch app on Fire TV here.
About IMDb
IMDb is the world’s most popular and authoritative source for information on movies, TV shows, and celebrities. Products and services to help fans decide what to watch and where to watch it include: the IMDb website for desktop and mobile devices; apps for iOS and Android; and X-Ray on Prime Video. IMDb also produces IMDb original video series and podcasts. For entertainment industry professionals, IMDb provides IMDbPro and Box Office Mojo. IMDb licenses information from its vast and authoritative database to third-party businesses worldwide; learn more at developer.imdb.com. IMDb is an Amazon company. For more information, visit imdb.com/press and follow @IMDb.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s
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Source: IMDb
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