Buy with Prime Expands with Launch of all Gabb.com Products
Amazon (NASDAQ: AMZN) announced the expansion of Buy with Prime to all products on Gabb.com, a provider of safe tech for kids. The service, which launched in 2022, allows Prime members to shop directly from brands' online stores using their Prime benefits, including fast, free delivery and easy returns.
After initial success with select Gabb accessories in 2023, the integration now covers Gabb's entire product line of kid-safe watches, phones, and accessories. The implementation uses Buy with Prime API, enabling Gabb to maintain brand control while leveraging Amazon's fulfillment network.
Buy with Prime has demonstrated significant business impact, showing an average 16% increase in revenue per shopper. The service has strong customer retention, with 50% of Prime members more likely to make repeat purchases and 95% of users likely to use it again. Notable brands using the service include Fossil, Steve Madden, Belkin, and others across various retail categories.
Amazon (NASDAQ: AMZN) ha annunciato l'espansione di Compra con Prime a tutti i prodotti su Gabb.com, un fornitore di tecnologia sicura per bambini. Il servizio, lanciato nel 2022, consente ai membri Prime di acquistare direttamente dai negozi online dei marchi utilizzando i loro vantaggi Prime, inclusi consegna rapida e gratuita e resi facili.
Dopo un iniziale successo con accessori selezionati di Gabb nel 2023, l'integrazione ora copre l'intera linea di prodotti di Gabb, che include orologi, telefoni e accessori sicuri per bambini. L'implementazione utilizza l'API di Compra con Prime, consentendo a Gabb di mantenere il controllo del marchio sfruttando la rete di distribuzione di Amazon.
Compra con Prime ha dimostrato un significativo impatto commerciale, mostrando un aumento medio del 16% nei ricavi per acquirente. Il servizio ha una forte fidelizzazione dei clienti, con il 50% dei membri Prime più propensi a effettuare acquisti ripetuti e il 95% degli utenti probabili a utilizzarlo di nuovo. Marchi noti che utilizzano il servizio includono Fossil, Steve Madden, Belkin e altri in vari settori retail.
Amazon (NASDAQ: AMZN) anunció la expansión de Compra con Prime a todos los productos en Gabb.com, un proveedor de tecnología segura para niños. El servicio, que se lanzó en 2022, permite a los miembros Prime comprar directamente de las tiendas en línea de las marcas utilizando sus beneficios Prime, que incluyen entrega rápida y gratuita y devoluciones fáciles.
Después de un éxito inicial con accesorios seleccionados de Gabb en 2023, la integración ahora abarca toda la línea de productos de Gabb, que incluye relojes, teléfonos y accesorios seguros para niños. La implementación utiliza la API de Compra con Prime, lo que permite a Gabb mantener el control de la marca mientras aprovecha la red de distribución de Amazon.
Compra con Prime ha demostrado un impacto comercial significativo, mostrando un aumento promedio del 16% en los ingresos por comprador. El servicio tiene una fuerte retención de clientes, con el 50% de los miembros Prime más propensos a realizar compras repetidas y el 95% de los usuarios propensos a usarlo nuevamente. Marcas notables que utilizan el servicio incluyen Fossil, Steve Madden, Belkin y otras en varias categorías de venta al por menor.
아마존 (NASDAQ: AMZN)은 안전한 아동 기술 제공업체인 Gabb.com의 모든 제품에 프라임 구매 서비스를 확장한다고 발표했습니다. 2022년에 출시된 이 서비스는 프라임 회원이 브랜드의 온라인 상점에서 프라임 혜택을 사용하여 직접 쇼핑할 수 있도록 하며, 빠르고 무료 배송 및 간편한 반품을 포함합니다.
2023년 Gabb의 선택된 액세서리로 초기 성공을 거둔 후, 이번 통합은 Gabb의 아동 안전 시계, 전화 및 액세서리 전체 제품 라인을 포함합니다. 이 구현은 프라임 구매 API를 사용하여 Gabb가 브랜드 통제를 유지하면서 아마존의 물류 네트워크를 활용할 수 있게 합니다.
프라임 구매는 평균 쇼핑당 16% 매출 증가를 보여주며 상당한 비즈니스 영향을 입증했습니다. 이 서비스는 고객 유지율이 높으며, 프라임 회원의 50%가 재구매 가능성이 더 높습니다 그리고 95%의 사용자가 다시 사용할 가능성이 높습니다. 이 서비스를 사용하는 주목할만한 브랜드로는 Fossil, Steve Madden, Belkin 등이 있으며, 다양한 소매 카테고리에서 활동하고 있습니다.
Amazon (NASDAQ: AMZN) a annoncé l'expansion de Acheter avec Prime à tous les produits sur Gabb.com, un fournisseur de technologie sécurisée pour les enfants. Ce service, lancé en 2022, permet aux membres Prime d'acheter directement dans les boutiques en ligne des marques en utilisant leurs avantages Prime, y compris la livraison rapide et gratuite ainsi que des retours faciles.
Après un succès initial avec certains accessoires Gabb en 2023, l'intégration couvre désormais l'ensemble de la gamme de produits de Gabb, qui comprend des montres, des téléphones et des accessoires sécurisés pour les enfants. La mise en œuvre utilise l'API Acheter avec Prime, permettant à Gabb de maintenir le contrôle de sa marque tout en tirant parti du réseau de distribution d'Amazon.
Acheter avec Prime a démontré un impact commercial significatif, montrant une augmentation moyenne de 16% des revenus par acheteur. Le service présente une forte fidélisation de la clientèle, avec 50% des membres Prime plus susceptibles de faire des achats répétés et 95% des utilisateurs susceptibles de l'utiliser à nouveau. Parmi les marques notables utilisant le service, on trouve Fossil, Steve Madden, Belkin et d'autres dans diverses catégories de vente au détail.
Amazon (NASDAQ: AMZN) hat die Erweiterung von Buy with Prime auf alle Produkte bei Gabb.com, einem Anbieter sicherer Technologie für Kinder, angekündigt. Der 2022 gestartete Service ermöglicht es Prime-Mitgliedern, direkt in den Online-Shops der Marken zu shoppen und dabei ihre Prime-Vorteile, einschließlich schneller, kostenloser Lieferung und einfacher Rücksendungen, zu nutzen.
Nach anfänglichem Erfolg mit ausgewählten Gabb-Zubehörteilen im Jahr 2023 umfasst die Integration nun die gesamte Produktlinie von Gabb, die kindersichere Uhren, Telefone und Zubehör umfasst. Die Implementierung nutzt die Buy with Prime API, die es Gabb ermöglicht, die Markenhoheit zu wahren und gleichzeitig das Fulfillment-Netzwerk von Amazon zu nutzen.
Buy with Prime hat einen signifikanten Geschäftseinfluss gezeigt und einen durchschnittlichen Umsatzanstieg von 16% pro Käufer verzeichnet. Der Service hat eine hohe Kundenbindung, da 50% der Prime-Mitglieder eher zu Wiederholungskäufen neigen und 95% der Nutzer wahrscheinlich erneut darauf zurückgreifen. Zu den bemerkenswerten Marken, die den Service nutzen, gehören Fossil, Steve Madden, Belkin und andere aus verschiedenen Einzelhandelskategorien.
- 16% average increase in revenue per shopper for merchants
- 50% higher likelihood of repeat purchases from Prime members
- 95% customer retention rate for Buy with Prime service
- Expansion of service to major retail brands
- None.
Insights
Amazon's expansion of Buy with Prime to cover Gabb's entire product line represents a strategic strengthening of Amazon's omnichannel ecosystem. While this single merchant expansion alone is modest for a
The integration capabilities are particularly noteworthy - by using the API to enable serial number tracking and device activation, Amazon is demonstrating how Buy with Prime can be deeply embedded into merchant operations while preserving brand independence. This represents a deeper level of integration than just handling shipping and returns.
The reported
Strategically, Buy with Prime positions Amazon to capture fulfillment revenue from direct-to-consumer sales that might otherwise never touch Amazon's ecosystem. The expansion to notable brands like Fossil, Steve Madden, and Belkin indicates growing merchant adoption. This represents Amazon extending its competitive advantage in logistics while allowing brands to maintain their direct customer relationships.
For investors, this development represents incremental value creation through Amazon's classic flywheel approach - extending Prime benefits beyond Amazon.com strengthens both membership value and fulfillment scale economies simultaneously.
Gabb customers now benefit from the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand across the full Gabb product line
Through fast, free delivery, easy returns, 24/7 shopper support, and a convenient checkout experience, Buy with Prime is enhancing the Gabb shopping experience
By using the Buy with Prime API, Gabb is able to seamlessly integrate Buy with Prime into its existing storefront while maintaining control over its brand and shopper experience
(Graphic: Business Wire)
Easy API Integration Delivers Benefits for Gabb
By using the Buy with Prime API, Gabb is able to seamlessly integrate Buy with Prime into its existing storefront while maintaining control over its brand and shopper experience. The Buy with Prime API also simplifies the day-to-day merchant experience for Gabb by automatically syncing Buy with Prime with its existing systems, including order management and catalog services. In addition, the Buy with Prime API enables Gabb to implement serial number tracking, allowing the company to easily activate devices before customers receive them.
“Buy with Prime has been a very impactful tool for us. It creates such a smooth experience. We turned it on and we were like ‘whoa.’ We wish we had done this a year-and-a-half ago. We have just been so impressed with it and we can’t wait to see what the future holds,” said Dani Strong, Gabb’s Director of Marketplaces.
Safe Tech for Kids. Easy Checkout for Parents.
Shoppers can discover Prime eligible items on Gabb.com and add them to their cart as usual. Then, during checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership. Once confirmed, they’ll finish checkout using one of Gabb’s various payment options. After the purchase is made, Amazon fulfills the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email, their Amazon account on Amazon.com, or their Gabb order confirmation email.
Gabb’s full range of kid-safe tech available on Buy with Prime includes:
“With Buy with Prime, Gabb customers get the best of both worlds—tech that helps keep kids safe and a checkout experience that keeps parents smiling,” said Peter Larsen, Amazon Vice President, Buy with Prime. “We’re thrilled that Buy with Prime is now available on the entire Gabb product line.”
Shop from Even More Brands using Buy with Prime
Buy with Prime launched in 2022 with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include Fossil, Steve Madden, Belkin, bareMinerals, BUXOM Cosmetics, Elizabeth Arden, LOOPS Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, Carbone Fine Food, Truff, Betty Buzz, and more.
Buy with Prime powers sellers’ businesses on their own website
By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; 24/7 shopper support with participating brands; and a convenient checkout experience. Merchants also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers. Buy with Prime has helped merchants increase shopper conversion, leading to an average
View source version on businesswire.com: https://www.businesswire.com/news/home/20250304384448/en/
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