IMDb to Showcase Innovative B2B Data Licensing Solutions with AWS at the NAB Show, April 5-9, 2025 at the Las Vegas Convention Center
IMDb has announced its participation in the NAB Show (April 5-9, 2025) at the Las Vegas Convention Center, where it will showcase its B2B data licensing solutions through AWS. The showcase includes a live Q&A session with Pluto TV on April 8, demonstrating how they utilize IMDb data through AWS Marketplace for content strategy.
Key highlights include the enhanced IMDb Parents Guide, covering 190,000+ titles with severity ratings and scene descriptions, available on AWS Marketplace. This tool supports brand safety in digital advertising and content personalization for streaming services. Additionally, IMDb will present the MetaBroadcast Audit service, which helps companies optimize metadata management and improve content discovery.
With over 250 million monthly visitors, IMDb's data licensing services are delivered through AWS Data Exchange, serving various industries including film studios, OTT services, television networks, and software developers.
IMDb ha annunciato la sua partecipazione al NAB Show (5-9 aprile 2025) presso il Centro Congressi di Las Vegas, dove presenterà le sue soluzioni di licenza dati B2B attraverso AWS. La presentazione include una sessione di domande e risposte dal vivo con Pluto TV l'8 aprile, dimostrando come utilizzano i dati di IMDb tramite AWS Marketplace per la strategia dei contenuti.
I punti salienti includono il migliorato Guida per Genitori di IMDb, che copre oltre 190.000 titoli con valutazioni di gravità e descrizioni delle scene, disponibile su AWS Marketplace. Questo strumento supporta la sicurezza del marchio nella pubblicità digitale e la personalizzazione dei contenuti per i servizi di streaming. Inoltre, IMDb presenterà il servizio MetaBroadcast Audit, che aiuta le aziende a ottimizzare la gestione dei metadati e migliorare la scoperta dei contenuti.
Con oltre 250 milioni di visitatori mensili, i servizi di licenza dati di IMDb sono forniti attraverso AWS Data Exchange, servendo vari settori tra cui studi cinematografici, servizi OTT, reti televisive e sviluppatori di software.
IMDb ha anunciado su participación en el NAB Show (del 5 al 9 de abril de 2025) en el Centro de Convenciones de Las Vegas, donde exhibirá sus soluciones de licencia de datos B2B a través de AWS. La exhibición incluye una sesión de preguntas y respuestas en vivo con Pluto TV el 8 de abril, demostrando cómo utilizan los datos de IMDb a través de AWS Marketplace para la estrategia de contenido.
Los aspectos más destacados incluyen la mejorada Guía para Padres de IMDb, que cubre más de 190,000 títulos con calificaciones de severidad y descripciones de escenas, disponible en AWS Marketplace. Esta herramienta apoya la seguridad de la marca en la publicidad digital y la personalización de contenido para servicios de streaming. Además, IMDb presentará el servicio MetaBroadcast Audit, que ayuda a las empresas a optimizar la gestión de metadatos y mejorar el descubrimiento de contenido.
Con más de 250 millones de visitantes mensuales, los servicios de licencia de datos de IMDb se ofrecen a través de AWS Data Exchange, atendiendo a diversas industrias, incluidos estudios de cine, servicios OTT, redes de televisión y desarrolladores de software.
IMDb는 2025년 4월 5일부터 9일까지 라스베이거스 컨벤션 센터에서 열리는 NAB Show에 참가한다고 발표했습니다. 이곳에서는 AWS를 통해 B2B 데이터 라이선스 솔루션을 선보일 예정입니다. 4월 8일에는 Pluto TV와 함께하는 라이브 Q&A 세션이 포함되어 있으며, 이 세션에서는 AWS Marketplace를 통해 IMDb 데이터를 활용하여 콘텐츠 전략을 어떻게 수립하는지를 보여줍니다.
주요 하이라이트로는 190,000개 이상의 제목을 다루고 심각도 평가 및 장면 설명이 포함된 개선된 IMDb 부모 가이드가 있으며, 이는 AWS Marketplace에서 제공됩니다. 이 도구는 디지털 광고의 브랜드 안전성과 스트리밍 서비스의 콘텐츠 개인화를 지원합니다. 또한 IMDb는 메타데이터 관리를 최적화하고 콘텐츠 발견을 개선하는 데 도움을 주는 MetaBroadcast Audit 서비스를 발표할 예정입니다.
매월 2억 5천만 명 이상의 방문자를 보유한 IMDb의 데이터 라이선스 서비스는 AWS Data Exchange를 통해 제공되며, 영화 스튜디오, OTT 서비스, 텔레비전 네트워크 및 소프트웨어 개발자 등 다양한 산업에 서비스를 제공합니다.
IMDb a annoncé sa participation au NAB Show (du 5 au 9 avril 2025) au Centre des Congrès de Las Vegas, où elle présentera ses solutions de licence de données B2B via AWS. La présentation comprendra une session de questions-réponses en direct avec Pluto TV le 8 avril, démontrant comment ils utilisent les données d'IMDb via AWS Marketplace pour leur stratégie de contenu.
Les points forts incluent le Guide des Parents d'IMDb amélioré, couvrant plus de 190 000 titres avec des évaluations de gravité et des descriptions de scènes, disponible sur AWS Marketplace. Cet outil soutient la sécurité de la marque dans la publicité numérique et la personnalisation des contenus pour les services de streaming. De plus, IMDb présentera le service MetaBroadcast Audit, qui aide les entreprises à optimiser la gestion des métadonnées et à améliorer la découverte de contenu.
Avec plus de 250 millions de visiteurs mensuels, les services de licence de données d'IMDb sont fournis via AWS Data Exchange, servant diverses industries, y compris les studios de cinéma, les services OTT, les réseaux de télévision et les développeurs de logiciels.
IMDb hat seine Teilnahme an der NAB Show (5.-9. April 2025) im Las Vegas Convention Center angekündigt, wo es seine B2B-Datenlizenzlösungen über AWS präsentieren wird. Die Präsentation umfasst eine Live-Q&A-Session mit Pluto TV am 8. April, in der demonstriert wird, wie sie IMDb-Daten über den AWS Marketplace für ihre Content-Strategie nutzen.
Zu den wichtigsten Highlights gehört der verbesserte IMDb Elternratgeber, der über 190.000 Titel mit Schweregraden und Szenenbeschreibungen abdeckt und im AWS Marketplace verfügbar ist. Dieses Tool unterstützt die Markensicherheit in der digitalen Werbung und die Personalisierung von Inhalten für Streaming-Dienste. Außerdem wird IMDb den MetaBroadcast Audit-Dienst vorstellen, der Unternehmen hilft, das Metadatenmanagement zu optimieren und die Content-Entdeckung zu verbessern.
Mit über 250 Millionen monatlichen Besuchern werden die Datenlizenzdienste von IMDb über den AWS Data Exchange bereitgestellt und bedienen verschiedene Branchen, darunter Filmstudios, OTT-Dienste, Fernsehsender und Softwareentwickler.
- Partnership with AWS Marketplace expands IMDb's B2B data licensing reach
- Large user base of 250+ million monthly visitors provides valuable data insights
- Launch of enhanced Parents Guide covering 190,000+ titles strengthens content safety offerings
- New MetaBroadcast Audit service helps reduce metadata costs and improve content monetization
- None.
IMDb activation includes an AWS Theater Session with Pluto TV and highlights the newly enhanced IMDb Parents Guide and MetaBroadcast Audit for Media & Entertainment
IMDb empowers companies to grow their businesses with authoritative movie and TV information and exclusive insights from the more than 250 million monthly visitors to IMDb; Learn more at developer.imdb.com
The IMDb activation will include a live Q&A in the AWS Theater, where IMDb will be joined by content metadata experts from Pluto TV. This session will explore how Pluto TV leverages authoritative IMDb data licensed through AWS Marketplace to power content strategy and supply-chain innovation. This AWS Theater Session with AWS Marketplace will be on Tuesday, April 8, 3:30-4PM PT, in the AWS Booth W1701.
At the NAB Show, IMDb representatives are available to meet with prospective customers about growing their businesses by leveraging IMDb information and insights including the newly enhanced IMDb Parents Guide, which provides severity ratings and scene descriptions for more than 190,000 movies, TV shows, and video games and is updated daily. The IMDb Parents Guide, now available on AWS Marketplace, draws from the collective insights of the global IMDb community and supports companies specializing in brand safety and content personalization. Digital advertisers can use this resource to extract contextual information, assessing title appropriateness for brand safety in online advertising. Streaming providers can leverage the detailed scene descriptions to enhance content recommendation algorithms and search functionality, enabling more precise filtering and personalized recommendations based on viewer sensitivities. Companies interested in meeting with IMDb at the NAB Show should email imdb-licensing@imdb.com.
The IMDb activation will also showcase the MetaBroadcast Audit for Media & Entertainment, which leverages IMDb data to provide customers with deep insights into the completeness, accuracy, and consistency of the metadata to enrich their media catalogs. Now available on AWS Marketplace, this powerful new service results in a tangible plan for companies to reduce metadata costs and deliver more efficient content discovery, distribution, and monetization across all platforms by addressing the challenges of inconsistent and siloed metadata.
“In today’s rapidly transforming media and entertainment landscape, IMDb is committed to providing innovative solutions that empower businesses to make data-driven decisions and enhance their user experiences,” said Nikki Santoro, CEO of IMDb. “At the NAB Show, we're showcasing how the unique tools and insights we offer enable our licensing customers to deliver more personalized content experiences, enhance brand safety in advertising, and optimize their metadata management."
IMDb empowers companies to grow their businesses with authoritative movie and TV information and exclusive insights from the more than 250 million monthly visitors to IMDb. Companies including film studios, OTT services, television networks, airlines, cable companies, electronics manufacturers, non-profit organizations, and software developers rely on IMDb information and insights to improve their own customers’ experience, power investment decisions, shape sentiment analysis, inform content acquisition strategies, and much more. IMDb data licensing is fulfilled through AWS Data Exchange, a service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Learn more at developer.imdb.com.
About IMDb
IMDb is the world's most popular and authoritative source for information on movies, TV shows, and celebrities. Hundreds of millions of customers all over the world rely on IMDb to discover and decide what to watch, advance their professional entertainment careers through IMDbPro, and grow their businesses using IMDb data and trending insights. Products and services to help fans discover and decide what to watch and where to watch it include: the IMDb website for desktop and mobile devices; apps for iOS and Android; and, X-Ray on Prime Video. For entertainment industry professionals, IMDb provides IMDbPro and Box Office Mojo. IMDb licenses information from its vast and authoritative database to third-party businesses worldwide; learn more at developer.imdb.com. IMDb is an Amazon company. For more information, visit www.imdb.com/press and follow @IMDb.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250401262803/en/
Source: IMDb
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