ReFrame Analysis of IMDbPro Data Finds Gender-Balanced Films are More Profitable Than Those That Hire Mostly Men
ReFrame and IMDbPro report reveals that gender-balanced films are significantly more profitable in 2024, with 30 of the 100 most popular films meeting ReFrame Stamp criteria for balanced hiring. Stamped theatrical releases earned an average of $293.9M worldwide, more than double their non-Stamped counterparts at $117.8M.
Key findings show that films with larger budgets are less inclusive, with Stamped films' average budget falling $18M to $45M in 2024, while non-Stamped films averaged $68M. The number of women directors decreased from 20 to 14, with zero transgender directors and only five women of color. Lead acting roles achieved parity with 51 films starring women.
Netflix and Amazon earned ReFrame Stamps for over 50% of their releases, while Apple, Lionsgate, and Paramount had no Stamped films in the Top 100. Three Best Picture Oscar nominees met ReFrame criteria: The Substance, Wicked, and Emilia Pérez.
ReFrame e IMDbPro riportano che i film con un equilibrio di genere sono significativamente più redditizi nel 2024, con 30 dei 100 film più popolari che soddisfano i criteri del ReFrame Stamp per assunzioni equilibrate. Le uscite teatrali con il timbro hanno guadagnato una media di 293,9 milioni di dollari in tutto il mondo, più del doppio rispetto ai loro omologhi non timbrati, che hanno guadagnato 117,8 milioni di dollari.
I risultati chiave mostrano che i film con budget più elevati sono meno inclusivi, con il budget medio dei film timbrati che scende a 45 milioni di dollari nel 2024, mentre i film non timbrati hanno un budget medio di 68 milioni di dollari. Il numero di registe è diminuito da 20 a 14, senza registi transgender e solo cinque donne di colore. I ruoli principali hanno raggiunto la parità con 51 film con protagoniste donne.
Netflix e Amazon hanno ottenuto il ReFrame Stamp per oltre il 50% delle loro uscite, mentre Apple, Lionsgate e Paramount non hanno avuto film timbrati nella Top 100. Tre film nominati per l'Oscar come Miglior Film hanno soddisfatto i criteri di ReFrame: The Substance, Wicked ed Emilia Pérez.
ReFrame e IMDbPro informan que las películas con equilibrio de género son significativamente más rentables en 2024, con 30 de las 100 películas más populares cumpliendo con los criterios del ReFrame Stamp para contrataciones equilibradas. Los estrenos teatrales con sello ganaron un promedio de 293.9 millones de dólares en todo el mundo, más del doble que sus contrapartes sin sello, que ganaron 117.8 millones de dólares.
Los hallazgos clave muestran que las películas con presupuestos más grandes son menos inclusivas, con el presupuesto promedio de las películas con sello cayendo a 45 millones de dólares en 2024, mientras que las películas sin sello promediaron 68 millones de dólares. El número de directoras disminuyó de 20 a 14, sin directores transgénero y solo cinco mujeres de color. Los papeles protagónicos alcanzaron la paridad con 51 películas protagonizadas por mujeres.
Netflix y Amazon obtuvieron el ReFrame Stamp para más del 50% de sus lanzamientos, mientras que Apple, Lionsgate y Paramount no tuvieron películas con sello en el Top 100. Tres nominadas a Mejor Película en los Oscar cumplieron con los criterios de ReFrame: The Substance, Wicked y Emilia Pérez.
ReFrame와 IMDbPro 보고서에 따르면, 성별 균형이 잡힌 영화가 2024년에 상당히 더 수익성이 높다고 합니다. 100편의 인기 영화 중 30편이 ReFrame Stamp 기준을 충족하여 균형 잡힌 채용을 보여주고 있습니다. 스탬프가 있는 극장 개봉작은 전 세계에서 평균 2억 9,390만 달러를 벌어들였으며, 비스탬프 영화의 1억 1,780만 달러보다 두 배 이상 많습니다.
주요 발견 사항은 더 큰 예산을 가진 영화가 포용성이 떨어진다는 것을 보여줍니다. 스탬프 영화의 평균 예산은 2024년에 4,500만 달러로 감소했으며, 비스탬프 영화는 평균 6,800만 달러였습니다. 여성 감독의 수는 20명에서 14명으로 줄어들었고, 트랜스젠더 감독은 없었으며, 유색인종 여성은 단 5명에 불과했습니다. 주연 역할은 여성 주연이 출연한 51편의 영화로 평등을 이루었습니다.
넷플릭스와 아마존은 출시의 50% 이상에 대해 ReFrame Stamp를 받았고, 애플, 라이온스게이트, 파라마운트는 Top 100에서 스탬프가 있는 영화가 없었습니다. 세 편의 아카데미 최우수 작품상 후보가 ReFrame 기준을 충족했습니다: The Substance, Wicked, Emilia Pérez.
ReFrame et IMDbPro rapportent que les films équilibrés en genre sont significativement plus rentables en 2024, avec 30 des 100 films les plus populaires répondant aux critères du ReFrame Stamp pour un recrutement équilibré. Les sorties en salles estampillées ont gagné en moyenne 293,9 millions de dollars dans le monde entier, plus du double de leurs homologues non estampillés, qui ont gagné 117,8 millions de dollars.
Les principales conclusions montrent que les films avec des budgets plus élevés sont moins inclusifs, le budget moyen des films estampillés tombant à 45 millions de dollars en 2024, tandis que les films non estampillés ont un budget moyen de 68 millions de dollars. Le nombre de réalisatrices a diminué de 20 à 14, sans réalisateurs transgenres et seulement cinq femmes de couleur. Les rôles principaux ont atteint la parité avec 51 films mettant en vedette des femmes.
Netflix et Amazon ont obtenu des ReFrame Stamps pour plus de 50 % de leurs sorties, tandis qu'Apple, Lionsgate et Paramount n'avaient aucun film estampillé dans le Top 100. Trois films nominés pour l'Oscar du meilleur film ont répondu aux critères de ReFrame : The Substance, Wicked et Emilia Pérez.
ReFrame und IMDbPro berichten, dass geschlechterbalancierte Filme im Jahr 2024 erheblich profitabler sind, wobei 30 der 100 beliebtesten Filme die Kriterien des ReFrame Stamps für ausgewogene Einstellungen erfüllen. Gestempelte Kinostarts erzielten weltweit im Durchschnitt 293,9 Millionen Dollar, mehr als das Doppelte ihrer nicht gestempelten Pendants mit 117,8 Millionen Dollar.
Wesentliche Erkenntnisse zeigen, dass Filme mit größeren Budgets weniger inklusiv sind, wobei das durchschnittliche Budget gestempelter Filme im Jahr 2024 auf 45 Millionen Dollar fällt, während nicht gestempelte Filme im Durchschnitt 68 Millionen Dollar hatten. Die Anzahl der Regisseurinnen sank von 20 auf 14, ohne transgender Regisseure und nur fünf Frauen mit Migrationshintergrund. Hauptrollen erreichten Parität mit 51 Filmen, in denen Frauen die Hauptrollen spielen.
Netflix und Amazon erhielten für über 50% ihrer Veröffentlichungen ReFrame Stamps, während Apple, Lionsgate und Paramount keine gestempelten Filme in den Top 100 hatten. Drei für den Oscar als bester Film nominierte Filme erfüllten die ReFrame-Kriterien: The Substance, Wicked und Emilia Pérez.
- Gender-balanced films earned 2.5x more ($293.9M vs $117.8M) at worldwide box office
- 50% of top 10 grossing films were gender-balanced
- Lead acting roles reached gender parity with 51% female representation
- Netflix and Amazon achieved over 50% gender-balanced releases
- Gender-balanced films received lower budgets ($45M vs $68M average)
- Women directors decreased from 20 to 14 in top 100 films
- Women screenwriters declined 23.3% from 30 to 23
- Women hold less than 10% of key technical roles (DP, composers, VFX supervisors)
On average, theatrically released films within the 100 most popular that received the ReFrame Stamp for gender-balanced hiring earned more than double their non-Stamped counterparts at the worldwide box office
ReFrame Analysis of IMDbPro Data Finds Gender-Balanced Films are More Profitable Than Those That Hire Mostly Men. On average, theatrically released films within the 100 most popular that received the ReFrame Stamp for gender-balanced hiring earned more than double their non-Stamped counterparts at the worldwide box office
Since the brief climb captured in the first few years of the report between 2017 and 2019, progress for parity in feature films has stalled, with
Additional findings of the ReFrame Report include:
-
Films with larger budgets are less inclusive: over the last three years, the proportion of Stamped films at the highest budget level (
$100M $15M -
The average budget for a Stamped film fell
$18M $63M $45M $8M $76M $68M - The number of women directors represented in the Top 100 films of 2024 fell from 2023 (20 to 14), and there were zero transgender or nonbinary directors and only five women of color (down from nine in 2023).
- Lead acting roles reached parity, with 51 films starring women including one transgender woman. Of those 51 women, 17 were women of color.
-
Co-leads (the four largest supporting roles) frequently include women, with 97/100 films including a qualifying candidate. This year, four of 100 films include a nonbinary or transgender performer in a supporting role. However, ethnic diversity for co-lead performers dropped nearly a quarter (
24.1% ) from last year’s 58 to 44. -
Numbers for women screenwriters also fell
23.3% from 30 in 2023 to 23 in 2024, with steeper declines for women of color (eight last year and three this year). -
Directors of photography, composers and visual effects supervisors remain three of the positions most lacking in representation, with women holding fewer than
10% of each role. In 2024, women accounted for three directors of photography, six visual effects supervisors and eight composers within the Top 100 films. -
Direct-to-streaming releases comprised 21 of the Top 100 films and included more than
50% (11) Stamped films, while theatrical releases were only30.7% Stamped (16/52) and limited theatrical releases were37.5% Stamped (3/8).
The ReFrame Report includes a report card showing the percentage of Top 100 films that met ReFrame Stamp criteria from each company. This year, Netflix and Amazon earned the ReFrame Stamp for more than
The Stamp is an acknowledgement of gender-balanced hiring, so every production—regardless of subject matter or the gender of its director or lead talent—can achieve gender parity. The Stamp is awarded to features that hire ‘qualifying candidates,’ or women or individuals of other underrepresented gender identities/expressions (including those who are transgender, nonbinary, or gender nonconforming) in at least
To award the Stamp, ReFrame reviewed cast and crew data for all eligible films on the IMDbPro list of the 100 most popular films of 2024. This list is based on the actual page views of the more than 250 million monthly visitors to IMDb worldwide. The Stamp is applied only to feature-length fiction films produced and distributed in the
2024 ReFrame Stamp Recipients
* Denotes films included on the IMDbPro Top 100 List
† Denotes films included on Box Office Mojo Top 100 List (Box Office Mojo is a service of IMDbPro)
§ Denotes films that applied for the ReFrame Stamp
Denotes Stamped Academy Award nominated films
◊ Denotes Stamped Academy Award winning films
§ A Little Family Drama /
§ All Wounds /
§ Anna Comes Home /
* § Atlas /
* A Family Affair /
* Babygirl /
* † Beetlejuice Beetlejuice /
* † Blink Twice /
* Caddo Lake /
* † Challengers /
§ Caralique /
§ Dark Feathers: Dance of the Geisha /
§ The Death That Awaits /
* The Deliverance /
* Descendants: The Rise of Red /
* Don't Move /
◊ Emilia Peréz /
§ The Everything Pot /
* † The First Omen /
* † Fly Me to the Moon /
* † Godzilla x Kong: The New Empire /
§ Goodbye, Petrushka /
§ Growing Pains /
§ Heightened /
* The Idea of You /
§ In Bloom /
§ Ingress /
* † Inside Out 2 /
* † It Ends with Us /
* It's What's Inside /
§ I Watched Her Grow /
* Jackpot! /
§ Karma's a Bitch /
§
§ Lilly /
† Lisa Frankenstein /
* † Madame Web /
† Mean Girls /
§ The Mermaid /
* † Moana 2 /
* My Old Ass /
† Ordinary Angels /
* § Our Little Secret /
§ Regarding Us /
The Six Triple Eight /
* † ◊ The Substance /
§ Suffer /
§ Sync /
* † Tarot /
* Trigger Warning /
* § Uglies /
* † Venom: The Last Dance /
* † The Watchers /
* † ◊ Wicked /
§ Witchy Ways /
* Woman of the Hour /
§ Year One /
About ReFrame
Founded and led by Sundance Institute and Women In Film,
The ReFrame Council, which leads the strategic direction of the organization with ReFrame Director Andria Wilson Mirza, includes the initiative’s founding members, WIF Executive Director Kirsten Schaffer, former Sundance CEO Keri Putnam, and Oscar-winning producer, WIF President Emerita and founder of Welle Entertainment Cathy Schulman, alongside Channing Dungey (Chairman, Warner Bros. Television Group), Franklin Leonard (Founder, The Black List), Rena Ronson (Head of UTA Independent Film Group), and Michelle Satter (Founding Senior Director, Artist Programs, Sundance Institute). ReFrame is made possible by support from Netflix’s Creative Equity Fund, IMDbPro, WME, Adobe and Pivotal Ventures.
About IMDbPro
IMDbPro is the essential resource for entertainment industry professionals. This membership service empowers professionals with information and features designed to help them achieve success throughout all stages of their career. IMDbPro premium membership includes the following: detailed contact and representation information; tools for members to manage and showcase their IMDb profile, including selecting their primary images and the credits they are best “known for”; exclusive STARmeter rankings determined by page views on IMDb; the IMDbPro app for iPhone, iPad, and Android; IMDbPro Track, which empowers members to receive personalized entertainment industry news and notifications on the people and film and TV projects they want to follow; and a convenient feature that generates custom digital assets to promote their work on social media and other platforms. IMDbPro is a division of IMDb, the world's most popular and authoritative source for information on movies, TV shows, and celebrities. Industry professionals can join IMDbPro today at www.imdbpro.com. Follow IMDbPro on Facebook, Instagram, and X.
About IMDb
IMDb is the world's most popular and authoritative source for information on movies, TV shows, and celebrities. Hundreds of millions of customers all over the world rely on IMDb to discover and decide what to watch, advance their professional entertainment careers through IMDbPro, and grow their businesses using IMDb data and trending insights. Products and services to help fans decide what to watch and where to watch it include: the IMDb website for desktop and mobile devices; apps for iOS and Android; and X-Ray on Prime Video. For entertainment industry professionals, IMDb provides IMDbPro and Box Office Mojo. IMDb licenses information from its vast and authoritative database to third-party businesses worldwide; learn more at developer.imdb.com. IMDb is an Amazon company. For more information, visit imdb.com/press and follow @IMDb.
About Sundance Institute
As a champion and curator of independent stories, the nonprofit Sundance Institute provides and preserves the space for artists across storytelling media to create and thrive. Founded in 1981 by Robert Redford, the Institute’s signature labs, granting, and mentorship programs, dedicated to developing new work, take place throughout the year in the
About WIF
Founded in 1973 as Women In Film,
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FAQ
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