Pearson and AWS Announce Collaboration to Unlock AI-Powered Personalized Learning for Millions of People Globally
Pearson (PSO) and Amazon Web Services (AWS) have announced an expanded collaboration to deliver AI-powered learning solutions globally. The partnership aims to enhance learning experiences through cloud and AI tools, addressing the $1.1 trillion annual cost of inefficient career transitions and learning gaps in the U.S. economy.
Building on their 13-year relationship, AWS will serve as Pearson's strategic AI and cloud provider, focusing on improving higher education products. The collaboration includes:
- Increased use of AWS cloud infrastructure and Amazon Bedrock for enhanced learning experiences
- AI-powered lesson generation and assessments
- Expansion of AWS certification delivery through Pearson VUE
- Development of transformative learning solutions in clinical assessments, enterprise learning, and English Language Learning
The partnership leverages AWS's global scale and AI capabilities to create personalized, accessible learning experiences, supporting Pearson's commitment to accelerate AI integration across its products and strengthen its enterprise learning market presence.
Pearson (PSO) e Amazon Web Services (AWS) hanno annunciato una collaborazione ampliata per offrire soluzioni di apprendimento potenziate dall'IA a livello globale. L'obiettivo della partnership è migliorare le esperienze di apprendimento attraverso strumenti cloud e IA, affrontando il costo annuale di 1,1 trilioni di dollari delle transizioni professionali inefficaci e delle lacune di apprendimento nell'economia statunitense.
Basandosi sulla loro relazione di 13 anni, AWS fungerà da fornitore strategico di IA e cloud per Pearson, concentrandosi sul miglioramento dei prodotti per l'istruzione superiore. La collaborazione include:
- Aumento dell'uso dell'infrastruttura cloud di AWS e di Amazon Bedrock per esperienze di apprendimento migliorate
- Generazione di lezioni e valutazioni potenziate dall'IA
- Espansione della consegna delle certificazioni AWS attraverso Pearson VUE
- Sviluppo di soluzioni di apprendimento trasformative in valutazioni cliniche, apprendimento aziendale e apprendimento della lingua inglese
La partnership sfrutta la scala globale e le capacità di IA di AWS per creare esperienze di apprendimento personalizzate e accessibili, supportando l'impegno di Pearson ad accelerare l'integrazione dell'IA nei suoi prodotti e a rafforzare la sua presenza nel mercato dell'apprendimento aziendale.
Pearson (PSO) y Amazon Web Services (AWS) han anunciado una colaboración ampliada para ofrecer soluciones de aprendizaje impulsadas por IA a nivel global. La asociación tiene como objetivo mejorar las experiencias de aprendizaje a través de herramientas en la nube y de IA, abordando el costo anual de 1.1 billones de dólares por transiciones profesionales ineficaces y brechas de aprendizaje en la economía de EE. UU.
Basándose en su relación de 13 años, AWS será el proveedor estratégico de IA y nube de Pearson, centrándose en mejorar los productos de educación superior. La colaboración incluye:
- Aumento del uso de la infraestructura en la nube de AWS y de Amazon Bedrock para experiencias de aprendizaje mejoradas
- Generación de lecciones y evaluaciones impulsadas por IA
- Expansión de la entrega de certificaciones de AWS a través de Pearson VUE
- Desarrollo de soluciones de aprendizaje transformadoras en evaluaciones clínicas, aprendizaje empresarial y aprendizaje del idioma inglés
La asociación aprovecha la escala global y las capacidades de IA de AWS para crear experiencias de aprendizaje personalizadas y accesibles, apoyando el compromiso de Pearson de acelerar la integración de la IA en sus productos y fortalecer su presencia en el mercado de aprendizaje empresarial.
피어슨 (PSO)와 아마존 웹 서비스 (AWS)는 AI 기반 학습 솔루션을 전 세계에 제공하기 위한 협력 확대를 발표했습니다. 이 파트너십의 목표는 클라우드 및 AI 도구를 통해 학습 경험을 향상시키고, 미국 경제에서 비효율적인 경력 전환과 학습 격차로 인한 연간 1.1조 달러의 비용을 해결하는 것입니다.
13년의 관계를 바탕으로 AWS는 피어슨의 전략적 AI 및 클라우드 공급자로서 고등 교육 제품 개선에 집중합니다. 협력 내용은 다음과 같습니다:
- 향상된 학습 경험을 위한 AWS 클라우드 인프라 및 아마존 베드록의 사용 증가
- AI 기반 수업 생성 및 평가
- 피어슨 VUE를 통한 AWS 인증 제공 확대
- 임상 평가, 기업 학습 및 영어 학습에서 혁신적인 학습 솔루션 개발
이 파트너십은 AWS의 글로벌 규모와 AI 능력을 활용하여 개인화되고 접근 가능한 학습 경험을 창출하며, 피어슨이 자사의 제품에 AI 통합을 가속화하고 기업 학습 시장에서의 입지를 강화하려는 노력을 지원합니다.
Pearson (PSO) et Amazon Web Services (AWS) ont annoncé une collaboration élargie pour offrir des solutions d'apprentissage alimentées par l'IA à l'échelle mondiale. L'objectif de ce partenariat est d'améliorer les expériences d'apprentissage grâce à des outils cloud et d'IA, en s'attaquant au coût annuel de 1,1 trillion de dollars lié aux transitions professionnelles inefficaces et aux lacunes d'apprentissage dans l'économie américaine.
S'appuyant sur leur relation de 13 ans, AWS agira en tant que fournisseur stratégique d'IA et de cloud pour Pearson, en se concentrant sur l'amélioration des produits d'enseignement supérieur. La collaboration comprend:
- Augmentation de l'utilisation de l'infrastructure cloud d'AWS et d'Amazon Bedrock pour des expériences d'apprentissage améliorées
- Génération de leçons et évaluations alimentées par l'IA
- Expansion de la délivrance des certifications AWS via Pearson VUE
- Développement de solutions d'apprentissage transformantes dans les évaluations cliniques, l'apprentissage en entreprise et l'apprentissage de la langue anglaise
Ce partenariat tire parti de l'échelle mondiale et des capacités d'IA d'AWS pour créer des expériences d'apprentissage personnalisées et accessibles, soutenant l'engagement de Pearson à accélérer l'intégration de l'IA dans ses produits et à renforcer sa présence sur le marché de l'apprentissage en entreprise.
Pearson (PSO) und Amazon Web Services (AWS) haben eine erweiterte Zusammenarbeit angekündigt, um KI-gestützte Lernlösungen weltweit anzubieten. Das Ziel der Partnerschaft ist es, die Lernerfahrungen durch Cloud- und KI-Tools zu verbessern und die jährlichen Kosten von 1,1 Billionen Dollar für ineffiziente Berufsübergänge und Lernlücken in der US-Wirtschaft zu adressieren.
Aufbauend auf ihrer 13-jährigen Beziehung wird AWS als strategischer KI- und Cloud-Anbieter von Pearson fungieren und sich auf die Verbesserung von Produkten im Hochschulbereich konzentrieren. Die Zusammenarbeit umfasst:
- Erhöhte Nutzung der AWS-Cloud-Infrastruktur und von Amazon Bedrock für verbesserte Lernerfahrungen
- KI-gestützte Generierung von Unterrichtseinheiten und Bewertungen
- Erweiterung der Bereitstellung von AWS-Zertifizierungen über Pearson VUE
- Entwicklung von transformierenden Lernlösungen in klinischen Bewertungen, Unternehmenslernen und Englisch als Fremdsprache
Die Partnerschaft nutzt die globale Reichweite und die KI-Fähigkeiten von AWS, um personalisierte, zugängliche Lernerfahrungen zu schaffen und Pearsons Engagement zu unterstützen, die KI-Integration in seinen Produkten zu beschleunigen und seine Marktpräsenz im Unternehmenslernen zu stärken.
- Strategic partnership with tech leader AWS enhances competitive position
- Access to advanced AI and cloud infrastructure for product scaling
- Expansion of certification delivery business through Pearson VUE
- Potential for increased market share in enterprise learning sector
- None.
Insights
Pearson's expanded partnership with AWS marks a significant strategic advancement in their AI-powered education initiative. Building on their 13-year relationship, this collaboration directly addresses the $1.1 trillion annual economic cost of inefficient career transitions and learning gaps identified in Pearson's research.
The partnership has several concrete components that strengthen Pearson's market position: enhanced cloud infrastructure for higher education products, implementation of Amazon Bedrock for AI-driven personalization, expanded certification capabilities through Pearson VUE, and joint innovation in clinical assessments and English Language Learning.
For Pearson shareholders, this represents a substantial technology infrastructure commitment that aligns with the company's previously announced strategy to integrate AI across its product portfolio. The focus on personalized learning experiences positions Pearson to potentially increase engagement and retention metrics across its educational platforms. By leveraging AWS's established AI capabilities rather than building proprietary systems, Pearson can accelerate time-to-market while controlling development costs.
The partnership's emphasis on enterprise learning solutions is particularly noteworthy as it targets high-margin corporate training opportunities where Pearson can leverage its educational content expertise alongside AWS's technical infrastructure.
This expanded AWS partnership places Pearson at the forefront of AI implementation in educational technology, particularly in their core higher education segment. The collaboration addresses key competitive challenges in the rapidly evolving edtech market.
The strategic timing cannot be overlooked – as educational institutions increasingly adopt AI-powered learning tools, Pearson is positioning itself as a platform provider rather than just a content creator. The commitment to expand Pearson VUE's role in delivering AWS certifications creates an important multiplier effect: as cloud adoption accelerates, demand for certified professionals increases, driving more test-takers to Pearson's certification business.
The mention of personalized learning, real-time insights, and increased accessibility aligns perfectly with current institutional buyer priorities. College administrators facing retention challenges and outcome pressures are increasingly seeking data-driven solutions to improve student success metrics. Pearson's investment in these capabilities through AWS demonstrates a clear understanding of market demand.
For investors, this partnership represents Pearson's continued transformation from traditional textbook publisher to technology-enabled learning company – a important strategic shift for long-term relevance in education markets. While financial terms aren't disclosed, the comprehensive nature of this collaboration suggests a significant operational commitment from both organizations.
- Collaboration will enhance learning for millions of people through cloud and AI tools that personalize education and offer real-time insights
- Pearson to expand its use of AWS cloud infrastructure and AI capabilities with Amazon Bedrock to further optimize and scale its learning products and services, especially in higher education
- Amazon and AWS to extend collaboration with Pearson VUE to scale cloud training and credentialing to help organizations boost productivity and innovate faster
As AI transforms education and the world of work, improving people's ability to learn is vital for an adaptive workforce primed for continual upskilling, career pivots, and personal career fulfillment. Recent Pearson research finds that inefficient career transitions and learning gaps are costing the
Building on their 13-year collaboration, AWS will continue to serve as a Pearson strategic AI and cloud provider, advancing infrastructure and AI capabilities designed to enable Pearson to enhance and scale its products and services, especially in its higher education footprint. AWS will support Pearson's initiatives to elevate the learner and educator experience across its portfolio with personalized learning, real-time insights, and increased accessibility.
Pearson and AWS will collaborate in several ways:
- Many of Pearson's higher education products, used by student across international and
U.S. higher education institutions, are built on AWS. Pearson will increase its use of AWS's highly performant cloud infrastructure and Amazon Bedrock to improve the learning experience across higher education, virtual schools, and English-language learning products. By using Amazon Bedrock with Pearson expertise and data sets, this collaboration aims to enhance and expand Pearson's courseware and content experience; provide educators with AI-powered lesson generation, assessments and insights; and enable faster, more visually rich content generation.
- AWS and Amazon will extend their collaboration with Pearson to support workforce skilling efforts. Currently, Amazon and AWS benefit from GEDWorks, an employer-sponsored program that helps individuals earn their GED credential, and Credly by Pearson, the company's digital credential platform.
- AWS will continue its collaboration with Pearson VUE, which delivers AWS certifications for hundreds of thousands of cloud technology professionals annually.
- AWS and Amazon will continue to expand their enterprise learning relationship with Pearson over the life of the agreement.
- AWS and Pearson will jointly innovate on additional transformative learning solutions, with the goal of enhancing experiences and outcomes for learners in the areas of clinical and professional assessments, enterprise learning, and English Language Learning.
Pearson CEO Omar Abbosh said, "As technology transforms the way we learn, improving people's ability to learn is vital for an adaptive workforce. With the help of AWS, Pearson will be able to get there faster, scale personalized learning, and create more access to AI tools for learners and educators. This partnership brings together two respected and leading companies in the fields of technology and learning. Together, we can reach many more learners and provide them with the tools they need to succeed and realise the life they imagine for themselves."
"We're excited to expand our long-standing collaboration with Pearson to unlock the power of cloud and AI for learners around the world," said Matt Garman, CEO at AWS. "Together with Pearson, we will leverage the global scale and AI capabilities of AWS to enable innovative new learning experiences that are personalized and accessible for all."
This collaboration is yet another step towards fulfilling Pearson's commitment to accelerate the use of AI across its products and sharpen its focus on serving the enterprise learning market. Together, AWS and Pearson will help empower people and organizations to develop future-ready skills and unlock potential in a rapidly evolving world.
About Pearson
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.
About Amazon Web Services
Since 2006, Amazon Web Services has been the world's most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 114 Availability Zones within 36 geographic regions, with announced plans for 12 more Availability Zones and four more AWS Regions in
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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