Buy with Prime to Expand with Upcoming adidas Online and In-App Launch
Amazon (AMZN) has announced the expansion of its Buy with Prime service to include adidas.com and the adidas app, launching in Spring 2025. This integration will allow U.S. Prime members to shop directly on adidas platforms while enjoying Prime benefits, including fast, free delivery, easy returns, and 24/7 support.
The service enables shoppers to verify their Prime membership during checkout and use adidas' payment options, with Amazon handling fulfillment of Prime-eligible items. Buy with Prime has demonstrated success with merchants, showing an average 16% increase in revenue per shopper. The service has also proven effective for customer retention, with 50% of Prime members more likely to make repeat purchases and 95% of users indicating likely continued usage.
Notable brands already using Buy with Prime include Laura Mercier, Steve Madden, Belkin, and others across various categories including Health & Wellness, Beauty & Grooming, and Apparel & Accessories.
Amazon (AMZN) ha annunciato l'espansione del suo servizio Buy with Prime per includere adidas.com e l'app adidas, con lancio previsto per la Primavera 2025. Questa integrazione permetterà ai membri Prime negli Stati Uniti di acquistare direttamente sulle piattaforme adidas, godendo dei benefici di Prime, tra cui consegna rapida e gratuita, resi semplici e supporto 24/7.
Il servizio consente agli acquirenti di verificare la loro iscrizione a Prime durante il checkout e di utilizzare le opzioni di pagamento di adidas, con Amazon che gestisce l'evasione degli ordini per gli articoli idonei a Prime. Buy with Prime ha dimostrato successo con i commercianti, mostrando un aumento medio del 16% nel fatturato per acquirente. Il servizio si è rivelato efficace anche per la fidelizzazione dei clienti, con 50% dei membri Prime più propensi a effettuare acquisti ripetuti e 95% degli utenti che indicano una probabile continuazione dell'uso.
Marchi noti che utilizzano già Buy with Prime includono Laura Mercier, Steve Madden, Belkin e altri in varie categorie, tra cui Salute e Benessere, Bellezza e Cura, e Abbigliamento e Accessori.
Amazon (AMZN) ha anunciado la expansión de su servicio Buy with Prime para incluir adidas.com y la aplicación de adidas, que se lanzará en la primavera de 2025. Esta integración permitirá a los miembros Prime de EE. UU. comprar directamente en las plataformas de adidas mientras disfrutan de los beneficios de Prime, que incluyen entrega rápida y gratuita, devoluciones fáciles y soporte 24/7.
El servicio permite a los compradores verificar su membresía Prime durante el proceso de pago y utilizar las opciones de pago de adidas, con Amazon manejando el cumplimiento de los artículos elegibles para Prime. Buy with Prime ha demostrado tener éxito con los comerciantes, mostrando un aumento promedio del 16% en ingresos por comprador. El servicio también ha demostrado ser efectivo para la retención de clientes, con 50% de los miembros Prime más propensos a realizar compras repetidas y 95% de los usuarios indicando que es probable que continúen usándolo.
Marcas notables que ya utilizan Buy with Prime incluyen Laura Mercier, Steve Madden, Belkin y otras en diversas categorías, incluyendo Salud y Bienestar, Belleza y Cuidado, y Ropa y Accesorios.
아마존 (AMZN)은 Buy with Prime 서비스를 adidas.com과 아디다스 앱으로 확장한다고 발표했으며, 2025년 봄에 출시될 예정입니다. 이 통합은 미국의 프라임 회원들이 아디다스 플랫폼에서 직접 쇼핑하면서 빠르고 무료 배송, 간편한 반품, 24/7 지원 등 프라임 혜택을 누릴 수 있게 합니다.
이 서비스는 쇼핑객들이 결제 시 프라임 회원 자격을 확인하고 아디다스의 결제 옵션을 사용할 수 있도록 하며, 아마존이 프라임 적격 품목의 이행을 처리합니다. Buy with Prime은 상인들과 함께 성공을 보여주었으며, 쇼핑객당 평균 16%의 수익 증가를 나타냈습니다. 이 서비스는 고객 유지에도 효과적이며, 50%의 프라임 회원이 재구매할 가능성이 더 높고, 95%의 사용자가 지속적으로 사용할 가능성이 있다고 응답했습니다.
현재 Buy with Prime을 사용하는 주목할 만한 브랜드로는 로라 메르시에, 스티브 매든, 벨킨 등이 있으며, 건강 및 웰니스, 뷰티 및 그루밍, 의류 및 액세서리 등 다양한 카테고리에서 활동하고 있습니다.
Amazon (AMZN) a annoncé l'expansion de son service Buy with Prime pour inclure adidas.com et l'application adidas, qui sera lancée au printemps 2025. Cette intégration permettra aux membres Prime aux États-Unis de faire leurs achats directement sur les plateformes adidas tout en profitant des avantages Prime, y compris la livraison rapide et gratuite, les retours faciles et le support 24/7.
Le service permet aux acheteurs de vérifier leur adhésion Prime lors du passage à la caisse et d'utiliser les options de paiement d'adidas, Amazon s'occupant de l'exécution des articles éligibles Prime. Buy with Prime a montré un succès avec les commerçants, affichant une augmentation moyenne de 16% des revenus par acheteur. Le service a également prouvé son efficacité pour la fidélisation des clients, avec 50% des membres Prime plus susceptibles de faire des achats répétés et 95% des utilisateurs indiquant qu'ils continueront probablement à l'utiliser.
Des marques notables utilisant déjà Buy with Prime incluent Laura Mercier, Steve Madden, Belkin et d'autres dans diverses catégories, y compris la santé et le bien-être, la beauté et le soin, et les vêtements et accessoires.
Amazon (AMZN) hat die Erweiterung seines Buy with Prime-Dienstes angekündigt, die adidas.com und die adidas-App umfasst und im Frühjahr 2025 starten wird. Diese Integration ermöglicht es US-Prime-Mitgliedern, direkt auf den adidas-Plattformen einzukaufen und gleichzeitig von den Prime-Vorteilen wie schneller, kostenloser Lieferung, einfachen Rückgaben und 24/7-Support zu profitieren.
Der Dienst ermöglicht es den Käufern, ihre Prime-Mitgliedschaft während des Checkouts zu überprüfen und die Zahlungsoptionen von adidas zu nutzen, während Amazon die Erfüllung der für Prime berechtigten Artikel übernimmt. Buy with Prime hat sich bei Händlern als erfolgreich erwiesen und zeigt einen durchschnittlichen 16% Anstieg des Umsatzes pro Käufer. Der Dienst hat sich auch als effektiv für die Kundenbindung erwiesen, da 50% der Prime-Mitglieder eher zu Wiederholungskäufen neigen und 95% der Nutzer angeben, dass sie wahrscheinlich weiterhin nutzen werden.
Bemerkenswerte Marken, die bereits Buy with Prime nutzen, sind unter anderem Laura Mercier, Steve Madden, Belkin und andere aus verschiedenen Kategorien wie Gesundheit & Wellness, Schönheit & Pflege sowie Bekleidung & Accessoires.
- Strategic partnership with major sportswear brand adidas expands Buy with Prime reach
- 16% average increase in revenue per shopper for merchants using Buy with Prime
- 50% higher likelihood of repeat purchases from Prime members
- 95% customer retention rate among Buy with Prime users
- Merchants receive customer email addresses for direct relationship building
- Implementation delayed until Spring 2025
Insights
The expansion of Buy with Prime to adidas marks a pivotal moment in Amazon's strategy to become the backbone of global e-commerce infrastructure. This partnership demonstrates two critical developments: Amazon's successful positioning as a neutral infrastructure provider and its ability to penetrate premium brand segments that have historically been resistant to Amazon's ecosystem.
The implementation holds several strategic advantages for both parties. For Amazon, it:
- Extends the Prime ecosystem beyond Amazon.com, strengthening its moat in fulfillment infrastructure
- Captures valuable customer behavior data across multiple shopping channels
- Generates additional revenue streams from fulfillment services while maintaining low customer acquisition costs
For adidas, the benefits include:
- Access to Amazon's proven fulfillment network without surrendering brand control
- Retention of direct customer relationships and data ownership
- Enhanced conversion rates through trusted Prime benefits
The reported
The broader implications for e-commerce are substantial. Amazon is effectively creating a new industry standard for fulfillment services, potentially becoming the AWS equivalent for e-commerce operations. This positions Amazon to capture value from the entire e-commerce ecosystem, regardless of where the final sale occurs.
adidas.com and adidas app customers will soon enjoy the power of Amazon’s fulfillment network and the trust and recognition of Prime
Buy with Prime will enhance the sportswear brand’s online shopping experience through fast, free delivery, easy returns, and 24/7 shopper support
Prime members shopping on adidas.com and the adidas app can enjoy the familiar Prime shopping benefits they know and love starting Spring 2025
Starting this Spring, shoppers can discover Prime eligible items on adidas.com and the adidas app and add them to their cart as usual. During checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership. Once confirmed, they’ll finish checkout using one of adidas' various payment options. After the purchase is made, Amazon fulfills all Prime eligible items in the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their Amazon account on Amazon.com, or their adidas order confirmation email.
“Expanding Buy with Prime to adidas.com and the adidas app is like lacing up a fresh pair of sneakers, it just feels right,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. “We’re excited to give Prime members the added convenience of using the shopping benefits they already know and love on adidas.com and the adidas app.”
Learn more and get early access at eTail West
Merchants attending eTail West 2025 in Palm Springs from February 24-27 are invited to visit the Buy with Prime booth (#104). At the event, brands can connect with Amazon representatives to learn more about how this fulfillment solution leverages Amazon’s network and expertise to pick, pack, ship, and deliver orders from channels beyond Amazon.com, including a merchant’s own website, other e-commerce marketplaces, and social media stores.
Shop from even more brands using Buy with Prime
Buy with Prime launched with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include Laura Mercier, Steve Madden, Belkin, bareMinerals, BUXOM Cosmetics, Elizabeth Arden, Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, Carbone Fine Food, Truff, Betty Buzz, and more.
Buy with Prime powers e-commerce merchants on their own website
By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; and 24/7 shopper support. Merchants also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers. Buy with Prime has helped merchants increase shopper conversion, leading to an average
Merchants interested in learning more about Buy with Prime can visit here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250220644050/en/
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