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Greenlane Names Cannabis Creative Group as New Digital Marketing Agency

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Greenlane Holdings (NASDAQ:GNLN), a leading global seller of premium cannabis accessories, has appointed Cannabis Creative Group as its new digital marketing agency. The Boston-based agency, a division of CHAMP Digital, will spearhead integrated digital marketing and new media initiatives to drive revenue and growth.

CEO Barbara Sher emphasized that this partnership comes as Greenlane is retooling its business strategy, with plans to roll out a new B2B product strategy deeply integrated with marketing efforts. Cannabis Creative Group, recognized as one of the top cannabis digital marketing agencies in the U.S. by Strain Insider, brings expertise in full-funnel planning and omnichannel media solutions.

The agency serves clients across North America, Mexico, and Europe, and has received multiple Hermes Creative Awards for E-commerce, Web Design, Web Development, Digital Advertising, and Creative Design. Their experience spans various industries including cannabis, food & beverage, boating, jewelry, and travel/tourism.

Greenlane Holdings (NASDAQ:GNLN), un importante venditore globale di accessori premium per cannabis, ha nominato Cannabis Creative Group come sua nuova agenzia di marketing digitale. L'agenzia con sede a Boston, una divisione di CHAMP Digital, guiderà iniziative integrate di marketing digitale e nuovi media per aumentare i ricavi e la crescita.

Il CEO Barbara Sher ha sottolineato che questa partnership arriva mentre Greenlane sta ristrutturando la sua strategia aziendale, con piani per lanciare una nuova strategia di prodotto B2B profondamente integrata con gli sforzi di marketing. Cannabis Creative Group, riconosciuta come una delle migliori agenzie di marketing digitale per cannabis negli Stati Uniti da Strain Insider, porta competenze nella pianificazione a imbuto completo e nelle soluzioni media omnicanale.

L'agenzia serve clienti in Nord America, Messico ed Europa, e ha ricevuto numerosi Hermes Creative Awards per E-commerce, Web Design, Sviluppo Web, Pubblicità Digitale e Design Creativo. La loro esperienza spazia in vari settori, tra cui cannabis, cibo e bevande, nautica, gioielli e viaggi/turismo.

Greenlane Holdings (NASDAQ:GNLN), un importante vendedor global de accesorios de cannabis premium, ha nombrado a Cannabis Creative Group como su nueva agencia de marketing digital. La agencia con sede en Boston, una división de CHAMP Digital, liderará iniciativas integradas de marketing digital y nuevos medios para impulsar los ingresos y el crecimiento.

La CEO Barbara Sher enfatizó que esta asociación se produce mientras Greenlane está reestructurando su estrategia empresarial, con planes para lanzar una nueva estrategia de productos B2B profundamente integrada con los esfuerzos de marketing. Cannabis Creative Group, reconocida como una de las mejores agencias de marketing digital de cannabis en EE. UU. por Strain Insider, aporta experiencia en planificación de embudo completo y soluciones de medios omnicanal.

La agencia atiende a clientes en América del Norte, México y Europa, y ha recibido múltiples Hermes Creative Awards por E-commerce, Diseño Web, Desarrollo Web, Publicidad Digital y Diseño Creativo. Su experiencia abarca diversas industrias, incluyendo cannabis, alimentos y bebidas, navegación, joyería y viajes/turismo.

그린레인 홀딩스 (NASDAQ:GNLN), 프리미엄 대마초 액세서리의 주요 글로벌 판매업체가 캔나비스 크리에이티브 그룹을 새로운 디지털 마케팅 에이전시로 임명했습니다. 보스턴에 본사를 둔 이 에이전시는 CHAMP Digital의 한 부서로, 수익과 성장을 촉진하기 위해 통합 디지털 마케팅 및 새로운 미디어 이니셔티브를 주도할 것입니다.

CEO 바바라 셔는 이 파트너십이 그린레인이 비즈니스 전략을 재구성하고 마케팅 노력과 깊이 통합된 새로운 B2B 제품 전략을 출시할 계획을 세우고 있는 가운데 이루어졌다고 강조했습니다. 캔나비스 크리에이티브 그룹은 Strain Insider에 의해 미국 최고의 대마초 디지털 마케팅 에이전시 중 하나로 인정받았으며, 전체 퍼널 계획 및 옴니채널 미디어 솔루션에 대한 전문성을 가지고 있습니다.

이 에이전시는 북미, 멕시코 및 유럽 전역의 고객에게 서비스를 제공하며, E-commerce, 웹 디자인, 웹 개발, 디지털 광고 및 크리에이티브 디자인 부문에서 여러 헬메스 크리에이티브 어워드를 수상했습니다. 그들의 경험은 대마초, 식음료, 보트, 보석 및 여행/관광을 포함한 다양한 산업에 걸쳐 있습니다.

Greenlane Holdings (NASDAQ:GNLN), un vendeur mondial de premier plan d'accessoires de cannabis haut de gamme, a nommé Cannabis Creative Group comme sa nouvelle agence de marketing digital. Basée à Boston, cette agence, une division de CHAMP Digital, dirigera des initiatives de marketing digital intégré et de nouveaux médias pour stimuler les revenus et la croissance.

La PDG Barbara Sher a souligné que ce partenariat intervient alors que Greenlane restructure sa stratégie commerciale, avec des projets de lancement d'une nouvelle stratégie de produit B2B profondément intégrée aux efforts de marketing. Cannabis Creative Group, reconnue comme l'une des meilleures agences de marketing digital pour le cannabis aux États-Unis par Strain Insider, apporte son expertise en planification de l'entonnoir complet et en solutions médias omnicanales.

L'agence sert des clients en Amérique du Nord, au Mexique et en Europe, et a reçu plusieurs Hermes Creative Awards pour le commerce électronique, le design web, le développement web, la publicité numérique et le design créatif. Leur expérience couvre divers secteurs, y compris le cannabis, l'alimentation et les boissons, la navigation, les bijoux et le voyage/tourisme.

Greenlane Holdings (NASDAQ:GNLN), ein führender globaler Anbieter von Premium-Cannabis-Zubehör, hat Cannabis Creative Group als neue digitale Marketingagentur ernannt. Die in Boston ansässige Agentur, eine Tochtergesellschaft von CHAMP Digital, wird integrierte digitale Marketing- und neue Medieninitiativen leiten, um Umsatz und Wachstum voranzutreiben.

CEO Barbara Sher betonte, dass diese Partnerschaft zustande kommt, während Greenlane seine Geschäftsstrategie neu ausrichtet, mit Plänen zur Einführung einer neuen B2B-Produktstrategie, die tief in die Marketingaktivitäten integriert ist. Cannabis Creative Group, die von Strain Insider als eine der besten digitalen Marketingagenturen für Cannabis in den USA anerkannt wurde, bringt Expertise in der Planung des gesamten Trichters und omnichannel Medienlösungen mit.

Die Agentur bedient Kunden in Nordamerika, Mexiko und Europa und hat mehrere Hermes Creative Awards für E-Commerce, Webdesign, Webentwicklung, digitale Werbung und kreatives Design erhalten. Ihre Erfahrung erstreckt sich über verschiedene Branchen, darunter Cannabis, Lebensmittel und Getränke, Bootfahren, Schmuck und Reisen/Tourismus.

Positive
  • Strategic partnership with award-winning marketing agency to enhance digital presence and drive revenue
  • Expansion of marketing capabilities through experienced agency with proven track record in cannabis industry
  • Implementation of comprehensive digital marketing strategy to support B2B product rollout
Negative
  • None.

Award-winning Cannabis Creative Group to launch integrated digital marketing, and new media concepts to drive revenue and growth

BOCA RATON, FL / ACCESS Newswire / March 10, 2025 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (NASDAQ:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced the selection of Cannabis Creative Group, a division of CHAMP Digital is an award-winning digital marketing agency specializing in Cannabis and CBD. Headquartered in Boston, Cannabis Creative Group has client partnerships across North America, Mexico, and Europe.

"We are thrilled to bring Cannabis Creative Group on board as our digital marketing agency. We are impressed with their people, their marketing thought leadership and their expertise in full-funnel planning, execution and measurement capabilities for the cannabis industry. We know they are going to help drive our business forward by reaching and engaging our customers in compelling and innovative ways," said Barbara Sher, Chief Executive Officer for Greenlane.

Sher added, "This past year we've been retooling and reshaping our business to scale new heights. In the year ahead, you'll see our B2B brands roll out a product strategy that is deeply intertwined with marketing allowing us to reach customers in new, surprising ways to reintroduce our iconic brands."

Greenlane continues to push forward to be a best-in-class marketing organization, acknowledging that agency partners play a pivotal role in that journey. As Greenlane expands its capabilities to deepen connections in a diverse customer and product landscape, CCG is expected to play an integral role in connecting customers with the brand through its omnichannel media solutions. CHAMP and CCG have a robust and long-standing client-base within the cannabis industry, food & beverage, boating, jewelry, and travel/tourism, making them a strong partner in Greenlane's growth.

"We are excited to collaborate with Greenlane during this time of growth and expansion," says Seth Worby, CEO of Cannabis Creative Group & CHAMP Digital. With decades of experience in digital marketing, Cannabis Creative Group's team of creative and data-driven marketing professionals work with publicly traded cannabis companies, multi-state operators, CPG brands and ancillary businesses. Ranked as one of the top cannabis digital marketing agencies in the U.S by Strain Insider, Cannabis Creative Group has taken home numerous Hermes Creative Awards for E-commerce, Web Design, Web Development, Digital Advertising and Creative Design.

About Cannabis Creative Group | Digital Marketing Agency

Cannabis Creative Group , a division of CHAMP Digital is an award-winning digital marketing agency specializing in Cannabis and CBD. Headquartered in the Boston area, Cannabis Creative Group has client partnerships in 22+ U.S states, Canada, Mexico, and Europe. Our goal is to support clients to expand their market share and grow their business through creative digital marketing campaigns. With decades of experience in digital marketing, the Cannabis Creative Group team of creative professionals work with publicly traded cannabis companies, multi-state operators, hemp & THC brands, and ancillary businesses. Ranked as one of the top 25 cannabis digital marketing agencies in the U.S by Strain Insider, Cannabis Creative Group also took home the 2020 Hermes Creative Award for CBD E-commerce Web Design and Development, as well as the Web Marketing Association award in 2021 for Advertising Online for a CBD Consumer Brand.

About Greenlane Holdings, Inc.

Founded in 2005, Greenlane is a premier global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products to thousands of producers, processors, specialty retailers, smoke shops, convenience stores, and retail consumers. We operate as a powerful family of brands, third-party brand accelerator, and an omnichannel distribution platform.

We proudly offer our own diverse brand portfolio and our exclusively licensed Marley Natural and K.Haring branded products. We also offer a carefully curated set of third-party products through our direct sales channels and our proprietary, owned and operated e-commerce platforms which include Vapor.com, PuffItUp.com, HigherStandards.com, Wholesale.Greenlane.com and MarleyNaturalShop.com.

For additional information, please visit: https://investor.gnln.com. For additional information, please visit: https://gnln.com/.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Greenlane and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. Greenlane has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission ("SEC"), including under the caption "Risk Factors" in Greenlane's Annual Report on Form 10-K filed for the year ended December 31, 2023 and the Company's other filings with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.

Investor Contact:

IR@greenlane.com

or

TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

SOURCE: Greenlane Holdings, Inc.



View the original press release on ACCESS Newswire

FAQ

What is the strategic importance of Greenlane's partnership with Cannabis Creative Group?

The partnership aims to drive revenue and growth through integrated digital marketing and new media concepts, supporting Greenlane's business transformation and B2B product strategy rollout.

What services will Cannabis Creative Group provide to Greenlane (GNLN)?

They will provide full-funnel planning, execution, measurement capabilities, and omnichannel media solutions to connect customers with Greenlane's brands.

What are Cannabis Creative Group's credentials in the cannabis industry?

They are ranked as a top U.S. cannabis digital marketing agency by Strain Insider and have won multiple Hermes Creative Awards for various digital marketing services.

How does this partnership align with Greenlane's (GNLN) future business strategy?

It aligns with Greenlane's business retooling efforts and upcoming B2B product strategy that integrates marketing to reach customers in new ways.

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