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Chinese Authorities Raid Warehouse and Seize Counterfeit Belts With Intelligence From Amazon and Salvatore Ferragamo
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Rhea-AI Summary
Amazon (NASDAQ: AMZN) announced its Counterfeit Crimes Unit (CCU) collaborated with Salvatore Ferragamo to report a counterfeiter of Ferragamo's Gancini belt in Yiwu City, China. The investigation led to the seizure of hundreds of counterfeit items. Amazon remains committed to combating counterfeits, having invested over $700 million in protections and employing 10,000 staff against fraud. Since launching the CCU in 2020, Amazon has actively worked with law enforcement to uphold brand integrity and protect consumers from inauthentic products.
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Amazon invested over $700 million and employed 10,000 staff to combat counterfeits.
The CCU successfully seized hundreds of counterfeit items in collaboration with local authorities.
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SEATTLE--(BUSINESS WIRE)--
Today, Amazon.com, Inc. (“Amazon”) (NASDAQ: AMZN), announced that its Counterfeit Crimes Unit (CCU) worked closely with Salvatore Ferragamo S.p.A. (SFER:IM) to report a counterfeiter of Ferragamo’s iconic Gancini belt to the Market Supervision and Administration (MSA) authorities located in Yiwu City, Zhejiang Province, China. Following an investigation by the MSA and Amazon’s CCU, officials raided the criminal’s warehouse, seizing hundreds of counterfeit belts and buckle accessories that may otherwise have been sold through retail channels around the world. Amazon and Ferragamo will continue to assist law enforcement in investigating counterfeiters and preventing their products from entering the global supply chain, to help stop this illicit trade at the source.
“Amazon is grateful for the collaboration from Ferragamo and the MSA in protecting customers from these counterfeit products,” said Kebharu Smith, head of Amazon’s Counterfeit Crimes Unit. “This should serve as a reminder that bad actors will be held accountable, as Amazon collaborates with both brands and law enforcement agencies around the world to stop inauthentic products from being sold across the retail industry.”
The case originates from a worldwide investigative effort against certain bad actors, which Amazon and Ferragamo identified as trying to sell in Amazon’s store. In February 2021, Amazon and Ferragamo jointly filed two lawsuits in the U.S. District Court for the Western District of Washington and allege the defendants conspired to use Ferragamo’s registered trademarks, without authorization, to deceive customers about the authenticity and origin of the products and the affiliation with Ferragamo.
Over the years, Salvatore Ferragamo has implemented a series of offline and online anti-counterfeiting measures to protect its customers and its brand. Thanks to these actions, in 2021, more than 22,000 infringing products and pieces of illicit content were removed from social media platforms and more than 130,000 listings related to counterfeit products were identified and removed from marketplace service providers. In 2021, Salvatore Ferragamo also carried out regular controls on physical stores launching several in-and out-of-court administrative and criminal proceedings, with a specific focus on China. Thanks to the increasing cooperation from local authorities, almost 450,000 counterfeit products were seized worldwide.
Amazon strictly prohibits infringing and counterfeit products in its store and, in 2020, Amazon invested more than $700 million and employed more than 10,000 people to proactively protect its store from fraud, counterfeit, and abuse. Amazon uses industry-leading tools to verify potential sellers’ identities and ensure product listings are authentic, and Amazon’s proprietary systems analyze hundreds of unique data points to verify information provided by potential sellers. In 2020, only 6% of attempted new seller account registrations passed Amazon’s robust verification processes and listed products for sale. In addition, fewer than 0.01% of all products sold on Amazon received a counterfeit complaint from customers.
Amazon launched the CCU in 2020 to help hold counterfeiters accountable through the courts and law enforcement. This global team—which is made up of former federal prosecutors, former law enforcement agents, experienced investigators and data analysts—pursues targets around the globe. Amazon’s CCU supports law enforcement efforts to bring justice to those attempting to sell counterfeits to protect customers, brands, Amazon’s stores, and the retail industry.
Amazon has an extensive history of protecting brands and taking action to hold bad actors accountable:
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer‑Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
About Salvatore Ferragamo
Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the leaders in the luxury industry, and whose origins date back to 1927. Salvatore Ferragamo is renowned for the creation, production and worldwide distribution of luxury collections of shoes, leather goods, apparel, silk products and other accessories for men and women, including also eyewear, watches and fragrances under license. Embedding the spirit of its Founder, Ferragamo reinterprets its heritage with creativity, innovation and sustainable thinking. Uniqueness and exclusivity, along with the blend of style and exquisite 'Made in Italy' savoir-faire, are the hallmarks of all Ferragamo's products. www.ferragamo.com
What recent action did Amazon (AMZN) take against counterfeit products?
Amazon's Counterfeit Crimes Unit collaborated with Salvatore Ferragamo to report a counterfeiter in China, resulting in the seizure of counterfeit items.
How much has Amazon invested in preventing counterfeit products?
Amazon has invested over $700 million to protect its store from fraud and counterfeit products.
What does Amazon's Counterfeit Crimes Unit do?
The CCU investigates counterfeit cases, collaborates with law enforcement, and holds counterfeiters accountable through legal actions.
What was the outcome of Amazon's investigation with Ferragamo?
The investigation led to a raid on a warehouse in China, resulting in the seizure of hundreds of counterfeit Ferragamo belts.
