Amazon’s Record-Breaking Black Friday Week And Cyber Monday Deal Event Was Its Biggest Thanksgiving Holiday Shopping Event Ever
Amazon (NASDAQ: AMZN) announced its most successful Black Friday Week and Cyber Monday holiday shopping event ever, spanning from November 21 to December 2. The event saw record sales and a record number of items sold, with customers saving billions of dollars. Millions of Echo and Fire TV devices were purchased, with Echo Dot and Fire TV Stick 4K among the best-sellers. Popular categories in the U.S. included Electronics, Toys, and Beauty, featuring items like Beats headphones, Samsung TVs, Barbie, and Shark vacuums.
Independent sellers, mostly small and medium-sized businesses, also had their largest event ever, accounting for over 60% of sales. Amazon continues to offer millions more deals worldwide with fast delivery options for Prime members. An independent study confirmed Amazon's prices were, on average, 14% lower than other leading U.S. retailers entering the holiday season. Customers can continue to find deals on a wide range of products through December 24.
Amazon (NASDAQ: AMZN) ha annunciato il suo Black Friday Week e Cyber Monday più riusciti di sempre, che si sono svolti dal 21 novembre al 2 dicembre. L'evento ha registrato vendite record e un numero record di articoli venduti, con i clienti che hanno risparmiato miliardi di dollari. Milioni di dispositivi Echo e Fire TV sono stati acquistati, con Echo Dot e Fire TV Stick 4K tra i più venduti. Le categorie popolari negli Stati Uniti includevano Elettronica, Giocattoli e Bellezza, con articoli come le cuffie Beats, i televisori Samsung, Barbie e gli aspirapolvere Shark.
I venditori indipendenti, per lo più piccole e medie imprese, hanno avuto anche il loro evento più grande di sempre, rappresentando oltre il 60% delle vendite. Amazon continua a offrire milioni di altre offerte in tutto il mondo con opzioni di consegna rapide per i membri Prime. Uno studio indipendente ha confermato che i prezzi di Amazon erano, in media, inferiori del 14% rispetto ad altri rivenditori leader statunitensi all'inizio della stagione delle festività. I clienti possono continuare a trovare offerte su una vasta gamma di prodotti fino al 24 dicembre.
Amazon (NASDAQ: AMZN) anunció su Black Friday Week y Cyber Monday más exitosos de la historia, que se llevaron a cabo del 21 de noviembre al 2 de diciembre. El evento registró ventas récord y un número récord de artículos vendidos, con los clientes ahorrando miles de millones de dólares. Millones de dispositivos Echo y Fire TV fueron comprados, siendo el Echo Dot y el Fire TV Stick 4K algunos de los más vendidos. Las categorías populares en EE.UU. incluyeron Electrónica, Juguetes y Belleza, que presentaron artículos como los auriculares Beats, televisores Samsung, Barbie y aspiradoras Shark.
Los vendedores independientes, en su mayoría pequeñas y medianas empresas, también tuvieron su mayor evento hasta la fecha, representando más del 60% de las ventas. Amazon sigue ofreciendo millones de ofertas más en todo el mundo con opciones de entrega rápida para los miembros Prime. Un estudio independiente confirmó que los precios de Amazon eran, en promedio, un 14% más bajos que los de otros minoristas líderes en EE.UU. al inicio de la temporada navideña. Los clientes pueden seguir encontrando ofertas en una amplia gama de productos hasta el 24 de diciembre.
아마존 (NASDAQ: AMZN)은 11월 21일부터 12월 2일까지 진행된 역사상 가장 성공적인 블랙 프라이데이 주간과 사이버 먼데이 쇼핑 이벤트를 발표했습니다. 이 이벤트는 기록적인 판매와 판매된 품목의 수를 기록하며 고객들이 수십억 달러를 절약했습니다. 수백만 대의 Echo와 Fire TV 장치가 구매되었으며, Echo Dot과 Fire TV Stick 4K가 베스트셀러에 올랐습니다. 미국에서 인기 있는 카테고리는 전자제품, 장난감 및 뷰티 제품으로, Beats 헤드폰, 삼성 TV, 바비, 샤크 진공청소기와 같은 제품이 포함되었습니다.
대부분 소규모 및 중소기업인 독립 판매자들도 역사상 가장 큰 이벤트를 갖게 되어 총 판매의 60% 이상을 차지했습니다. 아마존은 프라임 회원을 위한 빠른 배송 옵션과 함께 전 세계적으로 수백만 개의 거래를 계속 제공합니다. 독립적인 연구에 따르면 아마존의 가격은 평균적으로 다른 주요 미국 소매업체보다 14% 저렴했습니다. 고객들은 12월 24일까지 다양한 제품의 거래를 계속 찾아볼 수 있습니다.
Amazon (NASDAQ: AMZN) a annoncé sa Semaine du Black Friday et son Cyber Monday les plus réussis à ce jour, s'étendant du 21 novembre au 2 décembre. L'événement a connu des ventes record et un nombre record d'articles vendus, permettant aux clients d'économiser des milliards de dollars. Des millions d'appareils Echo et Fire TV ont été achetés, avec l'Echo Dot et le Fire TV Stick 4K parmi les best-sellers. Les catégories populaires aux États-Unis comprenaient Électronique, Jouets et Beauté, avec des articles tels que des écouteurs Beats, des téléviseurs Samsung, Barbie et des aspirateurs Shark.
Les vendeurs indépendants, principalement des petites et moyennes entreprises, ont également eu leur plus grand événement à ce jour, représentant plus de 60 % des ventes. Amazon continue d'offrir des millions d'autres offres dans le monde entier avec des options de livraison rapide pour les membres Prime. Une étude indépendante a confirmé que les prix d'Amazon étaient en moyenne 14 % inférieurs à ceux d'autres détaillants américains leaders au début de la saison des fêtes. Les clients peuvent continuer à trouver des offres sur une large gamme de produits jusqu'au 24 décembre.
Amazon (NASDAQ: AMZN) hat seine erfolgreichste Black Friday Woche und Cyber Monday Einkaufsveranstaltung aller Zeiten angekündigt, die vom 21. November bis zum 2. Dezember stattfand. Die Veranstaltung verzeichnete Rekordverkäufe und eine Rekordzahl verkaufter Artikel, wobei die Kunden Milliarden von Dollar einsparen konnten. Millionen von Echo- und Fire-TV-Geräten wurden gekauft, wobei der Echo Dot und der Fire TV Stick 4K zu den meistverkauften Produkten gehörten. Beliebte Kategorien in den USA umfassten Elektronik, Spielzeug und Beauty, darunter Artikel wie Beats-Kopfhörer, Samsung-Fernseher, Barbie und Shark-Staubsauger.
Unabhängige Verkäufer, hauptsächlich kleine und mittelständische Unternehmen, hatten ebenfalls ihr größtes Ereignis aller Zeiten und machten über 60% des Umsatzes aus. Amazon bietet weiterhin Millionen von weiteren Angeboten weltweit mit schnellen Lieferoptionen für Prime-Mitglieder an. Eine unabhängige Studie bestätigte, dass die Preise von Amazon im Durchschnitt 14 % niedriger waren als die anderer führender Einzelhändler in den USA zu Beginn der Feiertagssaison. Kunden können bis zum 24. Dezember weiterhin Angebote in einer Vielzahl von Produkten finden.
- Record sales and items sold during Black Friday Week and Cyber Monday.
- Independent sellers accounted for over 60% of sales.
- 14% lower prices compared to other leading U.S. retailers.
- None.
Insights
Amazon's record-breaking holiday shopping event reveals significant market strength and consumer resilience. The event saw billions in customer savings and record sales volumes, with over 60% of sales coming from independent sellers. Key success indicators include:
- Strong performance in high-margin categories like Electronics, Toys and Beauty
- Robust ecosystem growth with record participation from small and medium-sized businesses
- Competitive pricing advantage, maintaining 14% lower prices compared to competitors
- Strategic AI integration enhancing shopping experience through Rufus and visual shopping tools
The success of premium brands like Dyson, Beats and Samsung suggests healthy consumer spending in higher price segments, while the expansion of same-day delivery to 120+ metro areas strengthens Amazon's competitive moat in logistics.
The operational execution demonstrates significant improvements in Amazon's retail strategy. Key operational highlights include:
- Enhanced delivery infrastructure supporting over 300 million items with Prime shipping
- Improved sustainability through Amazon Day service, reducing packaging by 20%
- Extended returns window to January 31, reducing friction in post-holiday transactions
- Expanded pickup network to 25,000+ locations, optimizing last-mile delivery costs
These improvements indicate strong operational efficiency and suggest potential margin expansion through reduced delivery costs and improved inventory management. The successful integration of AI tools also points to reduced customer service costs and improved conversion rates.
Customers saved billions of dollars while shopping some of Amazon’s biggest deals of the holiday season during its 12 days of deals from November 21 through Cyber Monday
With weeks of holiday shopping still to come, Amazon will have millions more deals worldwide on a wide selection of products, with fast, convenient delivery options for Prime members
Customers bought millions of Echo and Fire TV devices, including the newest models of Echo Dot and Fire TV Stick 4K, two of the event's best-selling products. In the
This Black Friday Week and Cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon’s store—most of which are small and medium-sized businesses. More than
"We know how much our customers appreciate saving money, and our customers saved billions with us during this year’s holiday shopping event,” said Doug Herrington, CEO, Worldwide Amazon Stores. “And we have many more fun and exciting ways for them to continue to save this holiday season. Whether they're checking off their holiday lists finding new deals on toys, fashion, electronics, homewares and other products dropping every day between now and December 24, turning to Amazon for Same-Day Delivery on everyday essentials to help celebrate the holidays, or discovering ultra-low priced stocking stuffers in Amazon Haul, we want to thank our customers for choosing Amazon during this special time of year. I also want to thank our employees, vendors, and selling partners for delivering an outstanding experience time after time."
In addition to savings from deals across top brands, Amazon works hard to deliver value to customers every day. A new independent study by ecommerce analytics firm Profitero found that Amazon had the lowest online prices entering the holiday season, on average
Throughout the month of December, customers can continue to discover trending gifts in Amazon's Holiday Shop from top brands like Dyson, Ninja, Sony, and YETI; and shop by theme and price point including White Elephant Gifts starting at under
AI Makes Holiday Shopping Even Easier
Amazon makes the holiday shopping experience faster and easier, with innovative generative AI features that help customers quickly find the right gifts this holiday season. Rufus, Amazon’s AI-powered conversational shopping assistant, makes it easy for customers to find tailored deals and gifts. AI Shopping Guides help customers gain confidence in their gift selections by consolidating helpful information about products—highlighting key factors to consider and explaining technical terms—helping customers research and shop seamlessly across Amazon’s broad selection. To simplify the shopping experience further, customers can utilize Amazon Lens, a visual shopping tool found in the search bar that can identify products through a photo, screenshot, or barcode scan and suggest similar items available on Amazon. And our Find-on-Amazon feature allows customers to easily locate similar products while scrolling online by tapping the Share button and selecting “Find products on Amazon.”
Find the Perfect Gift
Unwrap a new way to shop this holiday season with Amazon's Virtual Holiday Shop, a festive 3D immersive experience showcasing over 300 of the season's most coveted gifts and toys, on display as if they were in a physical store. With cheerful music, holiday decorations, and fun animations, the shop inspires customers to discover unique items, browse premium products, and add all of their new favorite finds directly to their cart and then check out as usual. Customers can also find a giftable selection of inspiring toys, games, and activity kits including trending products from our seasonal Holiday Kids Gift Book in the new Virtual Toy Shop. The Holiday Shop offers a one-stop destination for finding the perfect gift for every occasion, including the Top 100+ Gifts, hosting must-haves, and the option to shop by theme and price point with most-loved gifts under
Shop with Confidence
- A-to-z Guarantee: Customers can shop with peace of mind knowing that Amazon stands behind the products sold in its stores with the A-to-z Guarantee. Amazon’s protection applies to products purchased in Amazon stores worldwide, and in the unlikely event that customers experience issues with timely delivery or the condition of their purchase, Amazon will make it right by refunding or replacing it. Amazon is committed to a trustworthy shopping experience and backs the products offered in Amazon’s Holiday Gift Guide, as well as the hundreds of millions of products offered every day in Amazon stores. Learn more.
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Enjoy Fast, Free Delivery All Season Long with Prime:
U.S. Prime members can enjoy more than 300 million items available with free Prime shipping and tens of millions of the most popular items available with free Same-Day or One-Day Delivery, which is currently available in more than 120 U.S. metro areas. This holiday season Prime members can use Amazon Day to select a designated day of the week to conveniently receive their packages – which is a great way to combine multiple orders into fewer deliveries. In 2024, customer adoption of Amazon Day has, on average, resulted in20% fewer boxes and in lower carbon emissions compared to other Amazon delivery options. Customers will also have the added convenience of being able to choose how and where those items arrive—whether at home, work, or places you frequent with Amazon’s network of more than 25,000 package pick-up locations. - Extended Holiday Returns Window: To provide customers with additional flexibility during the holidays, most items that are eligible for free returns and purchased between November 1 and December 31 can be returned through January 31. Apple brand products purchased between November 1 and December 31 can be returned through January 15.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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FAQ
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