Alpha Modus Awarded Foundational Patent Covering Real-Time, AI-Driven Personalized Marketing in Retail Stores
Rhea-AI Summary
Alpha Modus (NASDAQ: AMOD) announced that on March 31, 2026 the USPTO issued U.S. Patent No. 12,591,901, titled “Methods for Personalized Marketing of Retail Products.”
The patent covers real-time, in-store personalized marketing using cameras, sensors, POS, WiFi, kiosks and mobile devices to deliver targeted promotions, dynamic pricing, shopper tracking across stores, and associate guidance, and the company said it strengthens its licensing and enforcement position in AI-driven retail.
Positive
- USPTO issued U.S. Patent No. 12,591,901 on March 31, 2026
- Covers real-time in-store personalized marketing across multiple device inputs
- Strengthens Alpha Modus patent portfolio to support licensing and enforcement
Negative
- None.
News Market Reaction – AMOD
On the day this news was published, AMOD gained 1.17%, reflecting a mild positive market reaction. Argus tracked a peak move of +23.1% during that session. Argus tracked a trough of -13.8% from its starting point during tracking. Our momentum scanner triggered 11 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $204K to the company's valuation, bringing the market cap to $17.65M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Momentum scanner shows mixed moves among AI/automation peers, with names like AIFF and IPM up while at least one peer is down. With sector momentum flagged as stock-specific, AMOD’s reaction appears driven more by its own patent/IP narrative than a broad sector rotation.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 06 | Litigation settlement | Positive | -4.6% | Resolved AI retail patent infringement case with dismissal of all claims. |
| Feb 05 | Strategy update | Positive | -8.8% | CEO letter detailing IP enforcement, Alpha Cash pilot, and capital strategy. |
| Dec 03 | New lawsuit filed | Positive | +1.3% | Filed patent infringement lawsuit against H&M over AI retail systems. |
| Nov 24 | Enforcement actions | Positive | -5.0% | Coordinated patent enforcement actions to advance in‑store AI standardization. |
| Nov 14 | Enforcement campaign | Positive | +2.1% | Expanded AI‑retail enforcement campaign to support market dominance plan. |
AI/patent-related headlines often met with selling or muted gains; several positive IP and strategy updates saw negative next-day moves.
Over the past few months, Alpha Modus has repeatedly emphasized its AI retail IP strategy. Key AI-tagged events since Nov 2025 include multiple enforcement lawsuits, a CEO letter outlining its IP‑linchpin positioning, and a March 2026 litigation settlement. Despite these generally constructive IP updates, next‑day moves often skewed negative, suggesting investor caution toward AI/enforcement news. Today’s foundational patent grant fits into this ongoing push to deepen and defend the in‑store AI personalization portfolio.
Historical Comparison
Across recent AI-tagged IP and enforcement headlines, AMOD’s average next-day move was -3.02%, so any strong positive reaction to this new foundational patent would mark a notable shift versus its typical AI news pattern.
AI-tagged history shows a progression from launching coordinated enforcement suits, to CEO framing of an IP-linchpin strategy, to litigation settlements. The new foundational patent extends this arc by adding incremental IP coverage around in-store AI personalization.
Regulatory & Risk Context
An effective S-3 shelf filed on 2026-01-07 allows Alpha Modus to offer up to $250,000,000 of securities, including an at-the-market component of up to $3,500,000. With at least 2 prospectus supplements already filed, investors must weigh ongoing equity issuance capacity and related dilution risk alongside today’s patent-driven IP expansion.
Market Pulse Summary
This announcement adds U.S. Patent No. 12,591,901 to Alpha Modus’s AI-in-retail portfolio, targeting real-time, in-store personalized marketing. It follows a series of AI-tagged enforcement and strategy updates, reinforcing an IP-centric model around physical retail analytics and engagement. At the same time, the company has an effective $250,000,000 shelf and a $3,500,000 ATM facility, so investors may watch how future capital raises, licensing activity, and retailer adoption interact with this expanded patent coverage.
Key Terms
uspto regulatory
wifi technical
planogram technical
AI-generated analysis. Not financial advice.
CORNELIUS, N.C., April 01, 2026 (GLOBE NEWSWIRE) -- Alpha Modus, Corp, a subsidiary of Alpha Modus Holdings, Inc. (“Alpha Modus”) (NASDAQ: AMOD), an AI-driven retail innovation company with one of the industry’s most extensive consumer-facing patent portfolios in the “AI in Retail” domain, today announced that on March 31, 2026, the United States Patent & Trademark Office (USPTO) issued U.S. Patent No. 12,591,901, titled “Methods for Personalized Marketing of Retail Products.”
The newly issued patent protects transformative methods for real-time, in-store personalized marketing, empowering retailers to deliver targeted promotions, pricing, and product communications based on a consumer’s actual interaction with products and their location within a retail store. The patent covers the ability to:
- Analyze in-store shopping activity using first-party monitoring devices such as cameras, sensors, POS inputs, WiFi systems, kiosks, and interactive displays;
- Track shoppers across retail environments via second monitoring systems to identify when a shopper is physically in a store that sells a relevant product;
- Trigger real-time, personalized product communications - including limited-time price reductions and tailored promotions - delivered via mobile devices, kiosks, or sales associates;
- Utilize comparative pricing data (retailer price, other-seller price, reduced offer price) to generate dynamic, personalized purchase options; and
- Equip sales associates with individualized guidance, including consumer-specific insights and product-specific discounting.
This issuance strengthens Alpha Modus, Corp.’s already substantial portfolio of patents covering in-store analytics, digital engagement, predictive product interaction, planogram intelligence, and personalized retail experiences.
A Foundational Patent for the Next Era of Retail Personalization
“This newly issued patent underscores our leadership in the fusion of AI, consumer analytics, and in-store engagement,” said William Alessi, CEO of Alpha Modus. “Retailers increasingly recognize the need to convert in-store behavioral data into real-time action. This patent protects one of the most powerful mechanisms for doing exactly that - delivering dynamic, hyper-personalized product incentives at the precise moment a shopper is ready to buy.”
Alessi added: “As the industry evolves, the value of our intellectual property continues to expand. This issuance further reinforces our position as the AI-in-Retail patent linchpin and strengthens our ongoing licensing and enforcement initiatives.”
About Alpha Modus Holdings Inc. (NASDAQ: AMOD)
Alpha Modus is a vertical AI company focused on real-time, in-store shopper engagement and attribution. Its patented “closed-loop” retail AI framework, Sense → Decide → Deliver → Attribute, enables brands and retailers to measure the full impact of digital content, physical interactions, and transaction outcomes. Through subsidiaries like Alpha Modus, Corp. and Alpha Modus Financial Services, the company is actively deploying technologies that merge artificial intelligence, retail media, and financial access across the physical retail landscape.
For more information, visit: www.alphamodus.com
Alpha Modus maintains a comprehensive overview of its patent portfolio on its website: https://alphamodus.com/what-we-do/patent-portfolio/.
For more information and to access Alpha Modus’ press room, visit: https://alphamodus.com/press-room/
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Alpha Modus’s actual results may differ from their expectations, estimates, and projections, and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. These forward-looking statements include, without limitation, Alpha Modus’s expectations with respect to future performance.
Alpha Modus Holdings, Inc. (“Alpha Modus”) cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Alpha Modus does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
Contact Information
Investor Relations
Alpha Modus Holdings, Inc.
Email: ir@alphamodus.com
Website: www.alphamodus.com
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