Yelp (YELP) CFO executes 7,500-share Rule 10b5-1 stock sale

Rhea-AI Filing Summary

Yelp Inc. Chief Financial Officer David A. Schwarzbach sold 7,500 shares of Yelp common stock in an open-market transaction on April 15, 2026 at a weighted average price of $26.5962 per share. The shares were sold under a pre-arranged Rule 10b5-1 trading plan adopted on August 14, 2025, indicating the sale was scheduled in advance rather than timed discretionarily. Following this transaction, Schwarzbach directly holds 209,300 shares of Yelp common stock.

Insider Trade Summary 10b5-1

Net Seller: 7,500 shares ($199,472)

Net Sell 1 txn

Insider Schwarzbach David A

Role Chief Financial Officer

Sold 7,500 shs ($199K)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,500	$26.5962	$199K

Holdings After Transaction: Common Stock — 209,300 shares (Direct)

Footnotes (1)

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.235 to $26.85, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Key Figures

Shares sold: 7,500 shares Weighted average sale price: $26.5962 per share Post-transaction holdings: 209,300 shares +2 more

5 metrics

Shares sold 7,500 shares Open-market sale on April 15, 2026

Weighted average sale price $26.5962 per share Average price for 7,500 shares sold

Post-transaction holdings 209,300 shares Common stock directly owned after sale

Sale price range $26.235–$26.85 per share Range of prices across multiple trades

Trading plan adoption date August 14, 2025 Date Rule 10b5-1 plan was adopted

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, Common Stock, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The sales price reported is the weighted average sale price for the number of shares sold"

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Schwarzbach David A

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/15/2026		S		7,500(1)	D	$26.5962(2)	209,300	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025.

2. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.235 to $26.85, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	04/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Yelp (YELP) report for its CFO?

Yelp reported that CFO David A. Schwarzbach sold 7,500 shares of common stock in an open-market transaction. The sale occurred at a weighted average price of $26.5962 per share, reflecting a routine insider disposition disclosed in a Form 4 filing.

When did the Yelp (YELP) CFO sell shares and at what price range?

The CFO’s sale occurred on April 15, 2026, with shares sold at prices ranging from $26.235 to $26.85. The reported weighted average sale price for the 7,500 shares was $26.5962, according to the Form 4 disclosure and its accompanying footnote.

How many Yelp (YELP) shares does the CFO hold after this Form 4 sale?

After selling 7,500 shares, CFO David A. Schwarzbach directly holds 209,300 shares of Yelp common stock. This post-transaction holding is reported in the Form 4, providing context that the sale represents a small portion of his total stake.

Was the Yelp (YELP) CFO’s stock sale under a Rule 10b5-1 trading plan?

Yes. A footnote states the shares were sold under a duly adopted Rule 10b5-1 trading plan. The plan was adopted on August 14, 2025, indicating the sale was pre-scheduled and reducing the significance of its specific timing for market interpretation.

What does the weighted average sale price mean in the Yelp (YELP) Form 4?

The filing reports a weighted average sale price of $26.5962 for the 7,500 shares sold. A footnote explains the shares were sold in multiple trades between $26.235 and $26.85, and detailed trade-by-trade pricing is available upon request from appropriate parties.