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Yelp (YELP) Chief Product Officer sells 1,200 shares under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Yelp Inc.'s Chief Product Officer Craig Saldanha reported an open-market sale of company stock. On April 1, 2026, he sold 1,200 shares of Yelp common stock at an average price of $24.72 per share. After this transaction, he continued to hold 267,835 shares of Yelp common stock directly.

The filing notes that the shares were sold pursuant to a duly adopted Rule 10b5-1 trading plan, which Saldanha adopted on May 14, 2025. Such plans are pre-arranged trading programs that allow insiders to sell shares on a preset schedule, helping separate personal trading activity from day-to-day business information.

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Insider Saldanha Craig
Role Chief Product Officer
Sold 1,200 shs ($30K)
Type Security Shares Price Value
Sale Common Stock 1,200 $24.72 $30K
Holdings After Transaction: Common Stock — 267,835 shares (Direct)
Footnotes (1)
  1. [object Object]
Shares sold 1,200 shares Open-market sale of Yelp common stock on April 1, 2026
Sale price $24.72 per share Average price for 1,200 Yelp shares sold
Shares held after sale 267,835 shares Direct Yelp common stock ownership following the transaction
Rule 10b5-1 trading plan regulatory
"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"INSIDER FILING DATA (Form 4)"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Saldanha Craig
(Last)(First)(Middle)
C/O YELP INC.
350 MISSION STREET, 10TH FLOOR
(Street)
SAN FRANCISCO CALIFORNIA 94105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Product Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/01/2026S1,200(1)D$24.72267,835D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.
Remarks:
/s/ Elizabeth Prosser, Attorney-in-Fact04/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Yelp (YELP) report for Craig Saldanha?

Yelp reported that Chief Product Officer Craig Saldanha sold 1,200 shares of common stock in an open-market transaction at $24.72 per share, while retaining 267,835 shares directly after the sale.

How large was Craig Saldanha’s April 2026 Yelp (YELP) stock sale?

Craig Saldanha sold 1,200 shares of Yelp common stock on April 1, 2026 at an average price of $24.72 per share, a relatively small portion compared with his remaining direct holding of 267,835 shares.

Did Craig Saldanha use a Rule 10b5-1 plan for his Yelp (YELP) stock sale?

Yes. The filing states the 1,200 Yelp shares were sold under a duly adopted Rule 10b5-1 trading plan that Craig Saldanha adopted on May 14, 2025, indicating the sale followed a pre-arranged schedule.

How many Yelp (YELP) shares does Craig Saldanha hold after this Form 4 transaction?

Following the April 1, 2026 sale, Craig Saldanha directly holds 267,835 shares of Yelp common stock. This post-transaction figure comes from the Form 4 and shows his continuing equity stake.

What was the transaction type reported in Yelp (YELP) Chief Product Officer’s Form 4?

The Form 4 identifies the transaction as an open-market sale of non-derivative common stock, coded as “S,” with 1,200 shares sold at an average price of $24.72 per share on April 1, 2026.