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Williams-Sonoma CEO Laura Alber discloses November 2025 stock sales

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Williams-Sonoma, Inc. (WSM) disclosed that President & CEO and director Laura Alber sold shares of the company’s common stock in multiple open-market transactions under a prearranged Rule 10b5-1 trading plan adopted on September 10, 2024. On November 25, 2025, she reported sales of 5,194, 1,456, 1,676, 253 and 9,260 shares at weighted average prices of $175.60, $176.53, $178.05, $179.21 and $180.52, respectively, each reflecting multiple trades within stated price ranges. On November 26, 2025, she sold 12,161 shares at a weighted average price of $181.07, also across multiple trades within a disclosed range. After these transactions, she beneficially owned 846,927 shares directly and 33,540 shares indirectly through a Williams-Sonoma stock fund in the company’s 401(k) plan.

Positive

  • None.

Negative

  • None.
Insider ALBER LAURA
Role PRESIDENT & CEO
Sold 30,000 shs ($5.39M)
Type Security Shares Price Value
Sale Common Stock 12,161 $181.07 $2.20M
Sale Common Stock 5,194 $175.60 $912K
Sale Common Stock 1,456 $176.53 $257K
Sale Common Stock 1,676 $178.05 $298K
Sale Common Stock 253 $179.21 $45K
Sale Common Stock 9,260 $180.52 $1.67M
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 846,927 shares (Direct); Common Stock — 33,540 shares (Indirect, By Managed Account)
Footnotes (1)
  1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $175.26 to $176.05. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $176.27 to $177.09. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $177.72 to $178.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $178.73 to $179.35. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $179.74 to $180.73. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $180.74 to $181.67. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated November 21, 2025.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
ALBER LAURA
(Last) (First) (Middle)
3250 VAN NESS AVENUE
(Street)
SAN FRANCISCO CA 94109
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
PRESIDENT & CEO
3. Date of Earliest Transaction (Month/Day/Year)
11/25/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/25/2025 S 5,194(1) D $175.6(2) 871,733 D
Common Stock 11/25/2025 S 1,456(1) D $176.53(3) 870,277 D
Common Stock 11/25/2025 S 1,676(1) D $178.05(4) 868,601 D
Common Stock 11/25/2025 S 253(1) D $179.21(5) 868,348 D
Common Stock 11/25/2025 S 9,260(1) D $180.52(6) 859,088 D
Common Stock 11/26/2025 S 12,161(1) D $181.07(7) 846,927 D
Common Stock 33,540 I By Managed Account(8)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024.
2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $175.26 to $176.05. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $176.27 to $177.09. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $177.72 to $178.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $178.73 to $179.35. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $179.74 to $180.73. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
7. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $180.74 to $181.67. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
8. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated November 21, 2025.
/s/ David R. King, Attorney-in-Fact for Laura Alber 11/26/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider activity did WSM report for CEO Laura Alber?

Williams-Sonoma, Inc. reported that President & CEO and director Laura Alber sold multiple blocks of common stock in open-market transactions, all executed under a prearranged Rule 10b5-1 trading plan adopted on September 10, 2024.

On what dates did Laura Alber sell WSM stock, and at what prices?

Laura Alber reported stock sales on November 25, 2025 and November 26, 2025. The weighted average prices ranged from $175.60 to $181.07, with each line item reflecting multiple trades within specified price ranges.

How many WSM shares did Laura Alber sell in the reported Form 4 transactions?

The filing lists several dispositions, including 5,194, 1,456, 1,676, 253, and 9,260 shares on November 25, 2025, and 12,161 shares on November 26, 2025, each coded as a sale (S) of common stock.

How many WSM shares does Laura Alber beneficially own after these sales?

Following the reported transactions, Laura Alber beneficially owned 846,927 shares of Williams-Sonoma common stock directly and an additional 33,540 shares indirectly through the Williams-Sonoma, Inc. Stock Fund in the company’s 401(k) plan.

What is the significance of the Rule 10b5-1 trading plan mentioned for WSM?

The filing notes that the sales were made pursuant to a Rule 10b5-1 trading plan adopted by Laura Alber on September 10, 2024. Such plans allow insiders to schedule trades in advance under set conditions, providing an affirmative defense framework when trades occur later.

Does the WSM Form 4 report any derivative securities for Laura Alber?

No derivative transactions are listed. Table II for derivative securities shows no reported acquisitions or dispositions, indicating only non-derivative common stock transactions in this filing.

How is indirect ownership of WSM shares reported for Laura Alber?

The filing reports 33,540 shares as indirectly owned by Laura Alber, held in the Williams-Sonoma, Inc. Stock Fund under the company’s 401(k) plan, based on a statement dated November 21, 2025.