Veeva Systems (NYSE: VEEV) director exercises 289 RSUs into stock
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Veeva Systems director Marshall Mohr exercised restricted stock units into common shares. He converted 289 Restricted Stock Units into an equal number of Class A Common Stock shares, an action classified as an exercise or conversion of a derivative security and exempt under Rule 16b-6(b).
After the transaction, Mohr directly owns 5,976 Class A shares. The RSUs trace back to a grant of 1,155 units on June 18, 2025, which vest over time based on continued board service. No open-market buying or selling is reported in this filing.
Positive
- None.
Negative
- None.
Insider Trade Summary
289 shares exercised/converted
Mixed
2 txns
Insider
MOHR MARSHALL
Role
null
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 289 | $0.00 | -- |
| Exercise | Class A Common Stock | 289 | $0.00 | -- |
Holdings After Transaction:
Restricted Stock Units — 0 shares (Direct, null);
Class A Common Stock — 5,976 shares (Direct, null)
Footnotes (1)
- Transaction Exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer. On June 18, 2025, the Reporting Person was granted 1,155 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2025, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.
Key Figures
RSUs exercised: 289 shares
Shares owned after transaction: 5,976 shares
RSU grant size: 1,155 RSUs
+2 more
5 metrics
RSUs exercised
289 shares
Restricted Stock Units converted to Class A Common Stock on June 1, 2026
Shares owned after transaction
5,976 shares
Direct Class A Common Stock holdings following RSU conversion
RSU grant size
1,155 RSUs
Grant dated June 18, 2025 under 2013 Equity Incentive Plan
Initial vesting portion
1/4 of 1,155 RSUs
First tranche vested on September 1, 2025, with remaining vesting quarterly
Exercise price per RSU
$0.0000
Reported transaction price per share for the RSU conversion
Key Terms
Restricted Stock Unit ("RSU"), Section 16(b), Rule 16b-6(b), Amended & Restated 2013 Equity Incentive Plan
4 terms
Restricted Stock Unit ("RSU") financial
"Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock"
Section 16(b) regulatory
"Transaction Exempt from Section 16(b) of the Securities Exchange Act of 1934"
A federal rule that requires company insiders—like officers, directors and large shareholders—to return any profits made from buying and selling the company’s stock within a six-month window. It matters to investors because it discourages short-term trades that could exploit non-public information and helps protect outside shareholders by creating a simple, enforceable way to recover unfair gains, much like a rule stopping someone from flipping a limited-edition item for quick profit after getting early access.
Rule 16b-6(b) regulatory
"pursuant to Rule 16b-6(b) promulgated under the Act"
Amended & Restated 2013 Equity Incentive Plan financial
"granted 1,155 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan"
FAQ
What insider transaction did VEEVA SYSTEMS INC (VEEV) report for Marshall Mohr?
Marshall Mohr exercised 289 Restricted Stock Units into Class A Common Stock. This derivative exercise increased his direct holdings and did not involve any open-market purchase or sale of Veeva Systems shares.
What is the origin of the RSUs exercised by Marshall Mohr at Veeva Systems (VEEV)?
The 289 RSUs exercised come from a 1,155-unit grant awarded on June 18, 2025 under Veeva’s Amended & Restated 2013 Equity Incentive Plan, with vesting tied to Mohr’s continued board service.
Is the VEEV insider transaction exempt from Section 16(b) short-swing rules?
Yes. The filing notes the transaction is exempt from Section 16(b) under Rule 16b-6(b), which covers certain derivative security exercises, meaning this RSU conversion is treated as exempt from short-swing profit rules.