STOCK TITAN

URBAN OUTFITTERS (URBN) COO sells 9,391 shares, retains over 71,000

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

URBAN OUTFITTERS INC Co-President & COO Frank Conforti reported an open-market sale of 9,391 common shares at a weighted average price of $73.186 per share on May 22, 2026. The sale price ranged from $73.05 to $73.33.

Following the transaction, Conforti directly holds 71,698 common shares and indirectly holds 448 common shares through a Profit Sharing Fund 401(k). The filing notes that detailed trade-by-trade pricing within the range is available upon request.

Positive

  • None.

Negative

  • None.
Insider Conforti Frank
Role Co-President & COO
Sold 9,391 shs ($687K)
Type Security Shares Price Value
Sale Common Shares 9,391 $73.186 $687K
holding Common Shares -- -- --
Holdings After Transaction: Common Shares — 71,698 shares (Direct, null); Common Shares — 448 shares (Indirect, By Profit Sharing Fund 401(k))
Footnotes (1)
  1. [object Object]
Shares sold 9,391 shares Open-market sale on May 22, 2026
Weighted average sale price $73.186 per share Common shares sold on May 22, 2026
Price range $73.05–$73.33 per share Range of individual trade prices within the sale
Direct holdings after sale 71,698 shares Common shares directly owned after transaction
Indirect 401(k) holdings 448 shares Held via Profit Sharing Fund 401(k)
weighted average price financial
"The price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Profit Sharing Fund 401(k) financial
"nature_of_ownership": "By Profit Sharing Fund 401(k)""
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Conforti Frank

(Last)(First)(Middle)
5000 SOUTH BROAD STREET

(Street)
PHILADELPHIA PENNSYLVANIA 19112

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
URBAN OUTFITTERS INC [ URBN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Co-President & COO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/22/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Shares05/22/2026S9,391D$73.186(1)71,698D
Common Shares448IBy Profit Sharing Fund 401(k)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price in Column 4 is a weighted average price. The price actually received ranged from $73.05 to $73.33. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
/s/ Frank Conforti05/26/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did URBN executive Frank Conforti report?

Frank Conforti reported an open-market sale of 9,391 URBN common shares. The transaction occurred on May 22, 2026, at a weighted average price of $73.186 per share, as disclosed in the Form 4 insider trading report.

At what price did Frank Conforti sell URBN shares in this Form 4?

The reported weighted average sale price was $73.186 per URBN share. The actual individual trade prices ranged from $73.05 to $73.33, with detailed breakdowns available from the reporting person upon request to authorized parties.

How many URBN shares does Frank Conforti hold after this reported sale?

After the reported transaction, Frank Conforti directly holds 71,698 URBN common shares. He also indirectly owns 448 additional common shares through a Profit Sharing Fund 401(k), according to the ownership tables in the Form 4 filing.

What does the weighted average price disclosure mean in the URBN Form 4?

The weighted average price indicates multiple trades were executed at different prices between $73.05 and $73.33. The reported $73.186 per share represents the average price across all these trades rather than a single execution price.

Is Frank Conforti’s 401(k) position in URBN shares disclosed in this filing?

Yes, the Form 4 shows an indirect holding of 448 URBN common shares. These shares are held through a Profit Sharing Fund 401(k), and are reported separately from Conforti’s directly owned 71,698 common shares.