URBAN OUTFITTERS (URBN) COO sells 9,391 shares, retains over 71,000
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
URBAN OUTFITTERS INC Co-President & COO Frank Conforti reported an open-market sale of 9,391 common shares at a weighted average price of $73.186 per share on May 22, 2026. The sale price ranged from $73.05 to $73.33.
Following the transaction, Conforti directly holds 71,698 common shares and indirectly holds 448 common shares through a Profit Sharing Fund 401(k). The filing notes that detailed trade-by-trade pricing within the range is available upon request.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 9,391 shares ($687,290)
Net Sell
2 txns
Insider
Conforti Frank
Role
Co-President & COO
Sold
9,391 shs ($687K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Shares | 9,391 | $73.186 | $687K |
| holding | Common Shares | -- | -- | -- |
Holdings After Transaction:
Common Shares — 71,698 shares (Direct, null);
Common Shares — 448 shares (Indirect, By Profit Sharing Fund 401(k))
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 9,391 shares
Weighted average sale price: $73.186 per share
Price range: $73.05–$73.33 per share
+2 more
5 metrics
Shares sold
9,391 shares
Open-market sale on May 22, 2026
Weighted average sale price
$73.186 per share
Common shares sold on May 22, 2026
Price range
$73.05–$73.33 per share
Range of individual trade prices within the sale
Direct holdings after sale
71,698 shares
Common shares directly owned after transaction
Indirect 401(k) holdings
448 shares
Held via Profit Sharing Fund 401(k)
Key Terms
weighted average price, open-market sale, Profit Sharing Fund 401(k)
3 terms
weighted average price financial
"The price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Profit Sharing Fund 401(k) financial
"nature_of_ownership": "By Profit Sharing Fund 401(k)""
FAQ
What insider transaction did URBN executive Frank Conforti report?
Frank Conforti reported an open-market sale of 9,391 URBN common shares. The transaction occurred on May 22, 2026, at a weighted average price of $73.186 per share, as disclosed in the Form 4 insider trading report.
What does the weighted average price disclosure mean in the URBN Form 4?
The weighted average price indicates multiple trades were executed at different prices between $73.05 and $73.33. The reported $73.186 per share represents the average price across all these trades rather than a single execution price.