Starbucks (NASDAQ: SBUX) international CEO sells 1,641 shares in 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
STARBUCKS CORP executive Brady Brewer, ceo, International, reported an open-market sale of common stock. On 2026-06-05, he sold 1,641 shares at $94.33 per share in a transaction coded as an open-market sale. This trade was executed under a pre-arranged Rule 10b5-1 trading plan adopted on December 3, 2025, indicating it was scheduled in advance. Following the sale, Brewer directly holds 80,180.502 Starbucks shares, so the transaction represents only a small portion of his overall direct stake.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,641 shares ($154,796)
Net Sell
1 txn
Insider
BREWER BRADY
Role
ceo, International
Sold
1,641 shs ($155K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,641 | $94.33 | $155K |
Holdings After Transaction:
Common Stock — 80,180.502 shares (Direct, null)
Footnotes (1)
- The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 3, 2025. Includes 263 shares representing dividend equivalents on unvested time-based restricted stock units.
Key Figures
Shares sold: 1,641 shares
Sale price: $94.33 per share
Shares after transaction: 80,180.502 shares
+1 more
4 metrics
Shares sold
1,641 shares
Open-market sale on June 5, 2026
Sale price
$94.33 per share
Common stock transaction code S
Shares after transaction
80,180.502 shares
Direct holdings following sale
Net insider share change
-1,641 shares
Net-sell direction from transaction summary
Key Terms
Rule 10b5-1 trading plan, open-market sale, dividend equivalents, restricted stock units
4 terms
Rule 10b5-1 trading plan regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 3, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: "open-market sale" and transaction_code_description: "Sale in open market or private transaction""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
dividend equivalents financial
"Includes 263 shares representing dividend equivalents on unvested time-based restricted stock units."
Payments tied to employee or contractor equity awards that mirror the cash dividends paid on the company’s stock; they give the holder the same economic benefit as owning the shares without transferring actual shares—often paid in cash or additional award units when the award becomes payable. Investors care because these payments affect a company’s compensation costs, cash flow and potential share dilution, and they signal how management is being rewarded and aligned with shareholders.
restricted stock units financial
"Includes 263 shares representing dividend equivalents on unvested time-based restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
FAQ
What insider transaction did Starbucks (SBUX) report for Brady Brewer?
Starbucks reported that Brady Brewer, ceo, International, sold 1,641 shares of common stock. The shares were sold at $94.33 each in an open-market transaction, and the trade was executed under a pre-arranged Rule 10b5-1 trading plan.
What does the transaction code "S" mean in the Starbucks (SBUX) Form 4?
The transaction code "S" on the Starbucks Form 4 indicates an open-market or private sale of common stock. In this case, it reflects Brady Brewer’s sale of 1,641 shares at $94.33 per share on June 5, 2026.