Rockwell Automation (NYSE: ROK) SVP exercises options, sells 12,100 shares
Rhea-AI Filing Summary
Rockwell Automation SVP, CLO and Secretary Rebecca W. House exercised employee stock options and sold shares under a pre-set trading plan. On February 25, 2026, she exercised options for 12,100 shares of common stock and acquired the same number of shares at a reported price of $196.43 per share.
That same day, she executed multiple open-market sales totaling 12,100 shares at weighted average prices ranging from about $401.52 to $408.00, pursuant to a Rule 10b5-1 plan entered into on November 26, 2025. After these transactions, she directly held 12,200 shares of Rockwell Automation common stock and indirectly held 51.2189 shares through the company savings plan as of December 31, 2025.
Positive
- None.
Negative
- None.
Insights
Planned option exercise with offsetting sales; net effect is routine.
Rebecca W. House, Rockwell Automation’s SVP, CLO and Secretary, exercised employee stock options for 12,100 shares and sold the same number of shares on February 25, 2026. The option exercise is reported at $196.43 per share, while sales occurred around $402–$408.
The filing states these were executed under a Rule 10b5-1 plan entered into on November 26, 2025, indicating a pre-arranged trading schedule rather than ad hoc market timing. After the trades, she directly owned 12,200 shares and held 51.2189 shares indirectly via the company savings plan as of December 31, 2025.
Because the exercised shares were effectively sold in full and the remaining holdings appear modest relative to a large public company, this activity looks like standard executive portfolio management rather than a thesis-changing signal. The overall assessment is neutral for shareholders.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) | 12,100 | $0.00 | -- |
| Exercise | Common Stock | 12,100 | $196.43 | $2.38M |
| Sale | Common Stock | 1,736 | $401.9567 | $698K |
| Sale | Common Stock | 1,996 | $402.9423 | $804K |
| Sale | Common Stock | 3,536 | $404.1059 | $1.43M |
| Sale | Common Stock | 3,455 | $405.408 | $1.40M |
| Sale | Common Stock | 677 | $406.3714 | $275K |
| Sale | Common Stock | 620 | $406.9189 | $252K |
| Sale | Common Stock | 80 | $408.00 | $33K |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- Shares exercised and sold pursuant to Rule 10b5-1 plan entered into on 11/26/2025. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $401.52 to $402.50. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $402.55 to $403.49. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $403.6550 to $404.64. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $404.77 to $405.7550. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $405.83 to $406.42. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $406.84 to $407.66. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price. Includes shares represented by Company stock fund units acquired under the Company Savings Plan since the date last reported for this person based on information furnished by the Plan Administrator as of 12/31/2025. The number of stock fund units represented by the balance of the participant's Company stock fund account may not exactly equal the number of stock fund units represented by a prior balance due to variance in the proportion of uninvested cash held in the reference fund used to determine unit values of the Company stock fund under the Plan. The option vests in three substantially equal annual installments beginning on the date exercisable.
