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Pure Storage Form 4: Director/Officer executes sales via 10b5‑1

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Pure Storage (PSTG) disclosed insider transactions on a Form 4. A reporting person who is both a Director and Chief Visionary Officer sold Class A common stock on 11/10/2025 in four trades of 11,537, 33,424, 50,724, and 4,315 shares at weighted average prices of $90.09, $91.01, $92.21, and $92.79, respectively.

The sales were made under a Rule 10b5-1 trading plan adopted on January 7, 2025 on behalf of The Colgrove Family Charitable Remainder Trust. Following these transactions, beneficial ownership includes 6,470,822 shares held directly and 100,000 shares held indirectly by the charitable remainder trust, with additional indirect holdings by family trusts.

Positive

  • None.

Negative

  • None.
Insider Colgrove John
Role Chief Visionary Officer
Sold 100,000 shs ($9.16M)
Type Security Shares Price Value
Sale Class A Common Stock 11,537 $90.09 $1.04M
Sale Class A Common Stock 33,424 $91.01 $3.04M
Sale Class A Common Stock 50,724 $92.21 $4.68M
Sale Class A Common Stock 4,315 $92.79 $400K
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 188,463 shares (Indirect, By CRT); Class A Common Stock — 6,470,822 shares (Direct)
Footnotes (1)
  1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of The Colgrove Family Charitable Remainder Trust on January 7, 2025. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.58 to $90.56 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by The Colgrove Family Charitable Remainder Trust. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.58 to $91.57 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.59 to $92.58 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.59 to $92.96 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by Colgrove Family Living Trust. Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE. Shares are held by Richard Winston Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Colgrove John
(Last) (First) (Middle)
2555 AUGUSTINE DRIVE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Pure Storage, Inc. [ PSTG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Visionary Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/10/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/10/2025 S(1) 11,537 D $90.09(2) 188,463 I By CRT(3)
Class A Common Stock 11/10/2025 S(1) 33,424 D $91.01(4) 155,039 I By CRT(3)
Class A Common Stock 11/10/2025 S(1) 50,724 D $92.21(5) 104,315 I By CRT(3)
Class A Common Stock 11/10/2025 S(1) 4,315 D $92.79(6) 100,000 I By CRT(3)
Class A Common Stock 6,470,822 D
Class A Common Stock 701,959 I By Trust(7)
Class A Common Stock 2,765,000 I By Trust(8)
Class A Common Stock 2,765,000 I By Trust(9)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of The Colgrove Family Charitable Remainder Trust on January 7, 2025.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.58 to $90.56 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Shares are held by The Colgrove Family Charitable Remainder Trust.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.58 to $91.57 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.59 to $92.58 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.59 to $92.96 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
7. Shares are held by Colgrove Family Living Trust.
8. Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
9. Shares are held by Richard Winston Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
Remarks:
/s/ Todd Wheeler, attorney-in-fact 11/12/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did PSTG’s insider report on Form 4?

A reporting person who is a Director and Chief Visionary Officer reported sales of Pure Storage Class A shares on 11/10/2025.

How many PSTG shares were sold and at what prices?

Four sales of 11,537, 33,424, 50,724, and 4,315 shares at weighted average prices of $90.09, $91.01, $92.21, and $92.79.

Was a Rule 10b5-1 trading plan used?

Yes. The sales were effected under a Rule 10b5-1 plan adopted on January 7, 2025 on behalf of The Colgrove Family Charitable Remainder Trust.

What is the insider’s beneficial ownership after the sales?

Beneficial ownership includes 6,470,822 shares held directly and 100,000 shares held indirectly by the charitable remainder trust, plus additional indirect holdings by family trusts.

Which entities hold the indirect PSTG shares?

Indirect holdings include The Colgrove Family Charitable Remainder Trust and family trusts, including the Colgrove Family Living Trust and two irrevocable trusts.

Were the sales executed as multiple trades within price ranges?

Yes. Each tranche reflects weighted averages with underlying trades in stated ranges (e.g., $89.58–$90.56, $90.58–$91.57, $91.59–$92.58, $92.59–$92.96).