Purple Innovation (PRPL) CFO exercises RSUs, ends with 95,432 shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen exercised restricted stock units into Class A Common Stock and had shares withheld for taxes. On March 31, 2026, 24,116 Restricted Stock Units converted one-for-one into 24,116 shares of Class A Common Stock.
Following a tax-withholding disposition of 7,079 shares at $0.6612 per share, Vogensen held 95,432 shares of Class A Common Stock directly. The Restricted Stock Units vest in three annual installments through March 31, 2027, with fractional units rounded down to whole shares.
Positive
- None.
Negative
- None.
Insider Trade Summary
24,116 shares exercised/converted
Mixed
3 txns
Insider
Vogensen Todd E.
Role
Chief Financial Officer
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 24,116 | $0.00 | -- |
| Exercise | Class A Common Stock | 24,116 | $0.00 | -- |
| Tax Withholding | Class A Common Stock | 7,079 | $0.6612 | $5K |
Holdings After Transaction:
Restricted Stock Units — 24,115 shares (Direct);
Class A Common Stock — 102,511 shares (Direct)
Footnotes (1)
- Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
Key Figures
RSUs exercised: 24,116 units/shares
Shares withheld for taxes: 7,079 shares at $0.6612
Shares held after transactions: 95,432 shares
+2 more
5 metrics
RSUs exercised
24,116 units/shares
Restricted Stock Units converted into Class A Common Stock on March 31, 2026
Shares withheld for taxes
7,079 shares at $0.6612
Tax-withholding disposition on March 31, 2026
Shares held after transactions
95,432 shares
Class A Common Stock directly owned after March 31, 2026 activity
RSU vesting start
March 31, 2025
First one-third of Restricted Stock Units vest
RSU vesting end
March 31, 2027
Final balance of Restricted Stock Units vests
Key Terms
Restricted Stock Units, Class A Common Stock, tax-withholding disposition, Exercise or conversion of derivative security, +1 more
5 terms
Restricted Stock Units financial
"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Class A Common Stock financial
"convert into Class A Common Stock on a one-for-one basis."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
tax-withholding disposition financial
"Payment of exercise price or tax liability by delivering securities"
A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.
Exercise or conversion of derivative security financial
"transaction_code_description: Exercise or conversion of derivative security"
contingent right financial
"Each Restricted Stock Unit represents a contingent right to receive one share"
FAQ
What did PRPL’s CFO Todd Vogensen report in this Form 4?
Todd Vogensen reported exercising 24,116 Restricted Stock Units into Class A Common Stock and a related tax-withholding share disposition. These transactions are part of his equity compensation and changed his direct ownership to 95,432 shares after the March 31, 2026 activity.
How many RSUs did the PRPL CFO convert into common stock?
He converted 24,116 Restricted Stock Units into 24,116 shares of Purple Innovation Class A Common Stock. Each unit converts on a one-for-one basis, reflecting previously granted equity compensation vesting into actual shares on March 31, 2026.
What is the vesting schedule for the PRPL CFO’s Restricted Stock Units?
The Restricted Stock Units vest over three years: one-third on March 31, 2025, half of the remaining units on March 31, 2026, and the balance on March 31, 2027. Fractional RSU amounts are rounded down to the nearest whole unit at vesting.