Welcome to our dedicated page for Purple Innovatio SEC filings (Ticker: PRPL), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Purple Innovation, Inc. (NASDAQ: PRPL) files a range of reports and disclosures with the U.S. Securities and Exchange Commission that provide detailed insight into its sleep technology business, financial condition, and governance. As a comfort innovation and premium mattress company built around its proprietary GelFlex Grid® technology, Purple uses its SEC filings to report on revenue trends, gross margin, operating expenses, net income or loss, cash flows, capital structure, and risk factors associated with its operations and market environment.
On this page, investors can review Purple’s periodic reports, such as annual reports on Form 10‑K and quarterly reports on Form 10‑Q, which include audited or reviewed financial statements, management’s discussion and analysis, and notes on topics such as restructuring charges, sourcing initiatives, term loan arrangements, and warrant liabilities. These filings also discuss Purple’s Path to Premium Sleep strategy, its omni‑channel distribution model spanning e‑commerce, Purple showrooms, and third‑party retailers, and its investments in innovation and expanded retail partnerships.
Purple’s current reports on Form 8‑K are particularly relevant for tracking material events. Recent 8‑K filings have covered quarterly earnings press releases, amendments to executive employment and incentive agreements, long‑term incentive cash bonus arrangements tied to performance metrics like cumulative net revenue and adjusted EBITDA, and a Nasdaq notice that the company’s stock had fallen below the minimum $1.00 bid price requirement for a specified period. These disclosures outline how leadership compensation is structured, how change‑in‑control definitions are applied, and what steps may be considered in response to listing compliance issues.
This SEC filings page also helps users monitor capital and financing developments. Purple has reported amendments to its term loan that increase total principal commitments and allow for payment‑in‑kind interest, as well as the issuance of equity warrants to lenders and to Somnigroup in connection with commercial and financing agreements. By combining real‑time updates from the SEC’s EDGAR system with AI‑powered summaries, this page is designed to make it easier to understand the implications of complex documents such as 10‑K and 10‑Q reports, 8‑K event disclosures, and exhibits related to executive compensation and long‑term incentive plans, without needing to read every line of the underlying filings.
Purple Innovation, Inc. principal accounting officer Ulrich George Turner acquired shares through the conversion of Restricted Stock Units. On March 31, 2026, 6,576 Restricted Stock Units converted on a one-for-one basis into 6,576 shares of Class A Common Stock at an exercise price of $0.00 per share. Following this transaction, Turner directly owned 41,007 shares of Class A Common Stock.
Purple Innovation, Inc. Chief Innovation Officer Jeffrey Layne Hutchings exercised 16,881 Restricted Stock Units on March 31, 2026, receiving the same number of Class A Common shares at a stated price of $0.00 per share. Following the transaction, he directly holds 96,947 Class A Common shares.
Each Restricted Stock Unit converts into one share of Class A Common Stock. The units referenced in the footnotes vest in three equal annual installments on March 31, 2025, March 31, 2026, and March 31, 2027, with any fractional amounts rounded down.
PURPLE INNOVATION, INC. (PRPL) – INSIDER TRANSACTION
Chief Operating Officer Eric Scott Haynor exercised restricted stock units that converted into 21,101 shares of Class A Common Stock on a one-for-one basis. Following the transaction, he directly held 260,804.55 shares of Class A Common Stock.
Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock. The units underlying this award vest in three annual installments over a defined vesting period, with fractional units rounded down to the nearest whole share.
Purple Innovation, Inc. executive Jeffery Scott Kerby, Chief of Owned Retail, exercised 13,585 Restricted Stock Units, converting them into the same number of Class A Common Stock shares at $0.00 per share. To cover tax obligations, 3,920 shares were withheld at $0.6612 per share. After these transactions, Kerby directly holds 76,643 Class A shares. The related Restricted Stock Units vest in three installments over a Vesting Period running through March 31, 2027.
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen exercised restricted stock units into Class A Common Stock and had shares withheld for taxes. On March 31, 2026, 24,116 Restricted Stock Units converted one-for-one into 24,116 shares of Class A Common Stock.
Following a tax-withholding disposition of 7,079 shares at $0.6612 per share, Vogensen held 95,432 shares of Class A Common Stock directly. The Restricted Stock Units vest in three annual installments through March 31, 2027, with fractional units rounded down to whole shares.
Purple Innovation, Inc. Chief Executive Officer Robert DeMartini exercised 80,386 Restricted Stock Units, converting them into the same number of shares of Class A Common Stock at a conversion price of $0.00 per share. These Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
To cover tax obligations related to this vesting, 23,192 shares of Class A Common Stock were withheld at $0.6612 per share, a non-market, tax-withholding disposition rather than an open-market sale. After these transactions, DeMartini directly holds 976,928 shares of Class A Common Stock.
Purple Innovation, Inc. files its annual report describing a vertically integrated sleep-products business built around proprietary Hyper-Elastic Polymer technology, selling through direct-to-consumer and wholesale channels. For 2025, DTC represented 55.8% of net revenue and wholesale 44.2%, with 55 company-operated showrooms.
The report highlights significant financial strain, including recurring operating losses, negative operating cash flow, high leverage under an Amended and Restated Credit Agreement, and substantial make-whole prepayment obligations. The independent auditor raised substantial doubt about Purple’s ability to continue as a going concern, and the company discloses Nasdaq minimum bid-price noncompliance and heavy ownership and lending concentration with Coliseum Capital.
Purple Innovation, Inc. amended its existing credit agreement and reported improved fourth quarter and full year 2025 results. The Third Amendment extends the loan maturity date from December 31, 2026 to April 30, 2027 and waives a requirement that 2025 financial statements be free of any “going concern” qualification, in exchange for an approximately $1.6 million amendment fee and about $253,000 of reimbursed expenses. In the fourth quarter, revenue rose to $140.7 million, gross profit reached $59.0 million with a 41.9% margin, and net loss narrowed to $3.2 million while adjusted EBITDA improved to $8.8 million. For full year 2025, revenue was $468.7 million, gross margin increased to 40.2%, net loss attributable to Purple improved to $51.4 million, and adjusted EBITDA turned positive at $1.9 million. The company ended 2025 with $24.3 million in cash and guided 2026 revenue to $500–$520 million and adjusted EBITDA to $20–$30 million.
Purple Innovation CEO Robert DeMartini reported equity compensation activity. On March 15, 2026, 56,529 Restricted Stock Units converted into an equal number of Class A Common shares, vesting per a three-year schedule. The company also confirmed that 314,943 Performance Stock Units did not vest because required stock price targets were not achieved, so no shares were issued from those awards. To cover tax obligations on the RSU vesting, 16,309 shares of Class A Common Stock were withheld at $0.7061 per share. After these transactions, DeMartini directly holds 919,734 shares of Class A Common Stock.
Purple Innovation, Inc.'s Chief Operating Officer Eric Scott Haynor exercised previously granted equity awards and adjusted his holdings. On March 15, 2026, he converted 14,097 Restricted Stock Units into the same number of Class A Common shares at a price of $0.00 per share, bringing his direct stake to 239,703.55 shares. A separate grant of 78,539 Performance Stock Units was canceled and returned to the company because the required stock price targets were not achieved, so no additional shares were issued from that award.