ServiceNow (NYSE: NOW) CEO adds 28,682 shares in open-market purchase

Rhea-AI Filing Summary

ServiceNow, Inc. reported that Chairman and CEO William R. McDermott bought additional company stock in the open market. On February 27, 2026, he purchased a total of 28,682 shares of common stock in two transactions at prices around $104.597 and $105.960 per share.

These trades were executed under a “non-Rule 10b5-1 trading arrangement” adopted on February 13, 2026, and reflect a weighted average purchase price within a range of $104.595 to $105.216 per share. Following the purchases, McDermott directly holds 158,234 shares and indirectly holds 24,405 shares through a trust.

Insider Trade Summary

Net Buyer: 28,682 shares ($3,000,058)

Net Buy 3 txns

Insider McDermott William R

Role Chairman & CEO

Bought 28,682 shs ($3.00M)

Type	Security	Shares	Price	Value
Purchase	Common Stock	28,677	$104.597	$3.00M
Purchase	Common Stock	5	$105.96	$529.80
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 158,229 shares (Direct); Common Stock — 24,405 shares (Indirect, by Trust)

Footnotes (1)

1. The transaction reported on this Form 4 was effected pursuant to a "non-Rule 10b5-1 trading arrangement," as defined by Regulation S-K 408(c), adopted by the Reporting Person on February 13, 2026. Represents the aggregate of purchases effected on the same day at different prices. Represents the weighted average purchase price per share. The shares purchased at prices ranging from $104.595 to $105.216 per share. Full information regarding the number of shares purchased at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McDermott William R

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman & CEO

3. Date of Earliest Transaction (Month/Day/Year)
02/27/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/27/2026		P(1)		28,677(2)	A	$104.597(3)	158,229	D
Common Stock	02/27/2026		P(1)		5	A	$105.96	158,234	D
Common Stock								24,405	I	by Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction reported on this Form 4 was effected pursuant to a "non-Rule 10b5-1 trading arrangement," as defined by Regulation S-K 408(c), adopted by the Reporting Person on February 13, 2026.

2. Represents the aggregate of purchases effected on the same day at different prices.

3. Represents the weighted average purchase price per share. The shares purchased at prices ranging from $104.595 to $105.216 per share. Full information regarding the number of shares purchased at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Remarks:

	/s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact	03/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ServiceNow (NOW) report in this Form 4?

ServiceNow reported that Chairman and CEO William R. McDermott bought 28,682 shares of common stock in open-market purchases on February 27, 2026. The filing shows these were direct acquisitions that increased his personal stake in the company’s shares.

At what prices did William McDermott buy ServiceNow (NOW) shares?

William McDermott purchased ServiceNow shares at approximately $104.597 and $105.960 per share. A footnote states the weighted average purchase price reflected trades across a price range from $104.595 to $105.216 per share on the same trading day.

How many ServiceNow (NOW) shares does the CEO own after this transaction?

After these open-market purchases, William McDermott directly owns 158,234 ServiceNow common shares. The filing also reports an additional 24,405 shares held indirectly by a trust, indicating both direct and indirect ownership interests following the reported transactions.

Was the ServiceNow (NOW) CEO’s stock purchase under a trading arrangement?

Yes. The Form 4 states the CEO’s transaction was executed under a “non-Rule 10b5-1 trading arrangement” adopted on February 13, 2026. This arrangement guided the February 27, 2026 open-market purchases of ServiceNow common stock reported in the filing.

How many ServiceNow (NOW) share purchases are detailed in this Form 4?

The Form 4 details two open-market purchases: 28,677 shares at $104.597 per share and 5 shares at $105.960 per share. Together, these transactions total 28,682 ServiceNow common shares acquired by Chairman and CEO William McDermott on February 27, 2026.

Does the Form 4 mention indirect ownership of ServiceNow (NOW) shares?

Yes. Besides his direct holdings, the Form 4 reports 24,405 ServiceNow common shares held indirectly “by Trust.” This indicates an additional ownership stake associated with William McDermott through a trust structure, separate from his directly owned share position.