General Atlantic (LFTO) funds add 1.3M IPO shares in Liftoff Mobile

Rhea-AI Filing Summary

Liftoff Mobile, Inc. reported a large insider purchase tied to its initial public offering. Investment vehicles associated with General Atlantic bought 1,304,347 shares of Common Stock at $23.00 per share in the IPO that closed on June 5, 2026.

The shares were acquired by General Atlantic (LFT), L.P. and are indirectly attributed to several General Atlantic funds and general partners. After this open-market IPO purchase, the reporting group shows 25,315,646 shares held indirectly, with certain committee members disclaiming ownership beyond their pecuniary interest.

Insights

Equity ownership analyst

General Atlantic-related funds made a sizable IPO purchase in Liftoff, expanding their indirect holdings.

Entities affiliated with General Atlantic purchased 1,304,347 shares of Liftoff Mobile common stock at $23.00 per share in the company’s initial public offering on June 5, 2026. The transaction is coded as an open-market purchase, indicating active buying rather than a grant or restructuring.

Following this trade, the filing shows indirect ownership of 25,315,646 shares by the reporting group. Footnotes detail a complex structure of funds and general partners that share beneficial ownership, while members of the GA Partnership Committee disclaim ownership except for any pecuniary interest. This suggests the position is held at the fund level rather than by individuals.

Insider Trade Summary

Net Buyer: 1,304,347 shares ($29,999,981)

Net Buy 1 txn

Insider GENERAL ATLANTIC GENPAR, L.P., General Atlantic GenPar (Lux) SCSp, General Atlantic (Lux) S.a r.l., GENERAL ATLANTIC, L.P.

Role null | null | null | null

Bought 1,304,347 shs ($30.00M)

Type	Security	Shares	Price	Value
Purchase	Common Stock, par value $0.0001 per share	1,304,347	$23.00	$30.00M

Holdings After Transaction: Common Stock, par value $0.0001 per share — 25,315,646 shares (Indirect, See footnote)

Footnotes (1)

1. The shares of Common Stock were purchased by General Atlantic (LFT), L.P. ("GA LFT") in the Issuer's initial public offering, which closed on June 5, 2026, at a price of $23.00. The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3) (Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4) (Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.

Key Figures

Shares purchased: 1,304,347 shares Purchase price: $23.00 per share Shares held after transaction: 25,315,646 shares +1 more

4 metrics

Shares purchased 1,304,347 shares Open-market IPO purchase on June 5, 2026

Purchase price $23.00 per share Initial public offering of Liftoff Mobile

Shares held after transaction 25,315,646 shares Indirect holdings following the reported purchase

Buy transactions in filing 1 transaction Form 4 transaction summary shows one buy

Key Terms

open-market purchase, beneficial ownership, initial public offering, indirect ownership, +1 more

5 terms

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

beneficial ownership financial

"investment funds share beneficial ownership of the common shares"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

initial public offering financial

"purchased by General Atlantic (LFT), L.P. in the Issuer's initial public offering"

An initial public offering (IPO) is when a private company first sells its shares to the public and becomes a stock-listed company. It matters because it allows the company to raise money from a wide range of investors, helping it grow, while giving early shareholders a way to sell some of their ownership.

indirect ownership financial

"total_shares_following_transaction with ownership_type marked as indirect"

pecuniary interest financial

"disclaims ownership of the shares except to the extent that he has a pecuniary interest"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

GENERAL ATLANTIC GENPAR, L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Liftoff Mobile, Inc. [ LFTO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $0.0001 per share	06/05/2026		P		1,304,347	A	$23(1)	25,315,646	I	See footnote(2)(3)(4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

GENERAL ATLANTIC GENPAR, L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic GenPar (Lux) SCSp

(Last) (First) (Middle)

412F, ROUTE D'ESCH

(Street)

LUXEMBOURG L-1471

(City) (State) (Zip)

LUXEMBOURG

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic (Lux) S.a r.l.

(Last) (First) (Middle)

412F, ROUTE D'ESCH

(Street)

LUXEMBOURG L-1471

(City) (State) (Zip)

LUXEMBOURG

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GENERAL ATLANTIC, L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The shares of Common Stock were purchased by General Atlantic (LFT), L.P. ("GA LFT") in the Issuer's initial public offering, which closed on June 5, 2026, at a price of $23.00.

2. The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3)

3. (Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4)

4. (Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.

Remarks:

GA LP, GA SPV, GA GenPar, GA GenPar Lux, GA Lux, GenPar Bermuda, GAP Bermuda, GA LFT and the GA Funds may be deemed to be members of a "group" for the purposes of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Each reporting person disclaims beneficial ownership of any securities deemed to be owned by the group that are not directly owned by the reporting person. This report shall not be deemed an admission that the reporting persons are a member of a group or the beneficial owner of any securities not directly owned by the reporting person. Each of the reporting persons is a director-by-deputization solely for purposes of Section 16 of the Exchange Act. // Form 2 of 2

	/s/ Michael Gosk	06/09/2026
	/s/ Ingrid van der Hoom	06/09/2026
	/s/ Ingrid van der Hoom	06/09/2026
	/s/ Michael Gosk	06/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

How many Liftoff Mobile (LFTO) shares did General Atlantic-related funds buy?

General Atlantic-related funds purchased 1,304,347 shares of Liftoff Mobile common stock. The shares were acquired at $23.00 per share in connection with the company’s initial public offering that closed on June 5, 2026, according to the insider filing.

At what price were the Liftoff Mobile (LFTO) shares purchased in this Form 4?

The filing shows a purchase price of $23.00 per share for Liftoff Mobile common stock. These shares were bought in the company’s initial public offering that closed on June 5, 2026, and are reported as an open-market purchase transaction.

What is the total Liftoff Mobile (LFTO) position after the General Atlantic purchase?

After the reported transaction, the filing lists 25,315,646 shares of Liftoff Mobile common stock indirectly owned. This total reflects holdings attributed to General Atlantic (LFT), L.P. and related funds and general partner entities described in the footnotes.

Was the Liftoff Mobile (LFTO) insider transaction a buy or a sell?

The Form 4 reports a buy transaction. It is coded as an open-market purchase (transaction code P), showing that General Atlantic-affiliated entities acquired 1,304,347 shares of Liftoff Mobile common stock in the company’s initial public offering at $23.00 per share.

Who actually holds the Liftoff Mobile (LFTO) shares reported in this Form 4?

The shares are held of record by General Atlantic (LFT), L.P., with beneficial ownership shared among several General Atlantic funds and general partner entities. Footnotes explain the relationships and note that members of the GA Partnership Committee disclaim ownership beyond pecuniary interests.