General Atlantic funds disclose 24M-share Liftoff Mobile (LFTO) position on Form 3

Rhea-AI Filing Summary

General Atlantic-affiliated funds reported a major indirect stake in Liftoff Mobile, Inc. on an initial ownership filing. The filing shows 24,011,299 shares of Common Stock held by General Atlantic (LFT), L.P., acquired through the conversion of 425,000 shares of Series A Redeemable Convertible Preferred Stock in connection with Liftoff’s initial public offering.

Multiple General Atlantic investment funds and related general partner entities share beneficial ownership of these shares through a layered partnership and LLC structure. Members of the General Atlantic partnership committee disclaim ownership of the shares except to the extent of their pecuniary interest.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider General Atlantic (LFT), L.P., GENERAL ATLANTIC GENPAR (BERMUDA), L.P., GAP (Bermuda) L.P., General Atlantic Partners 100, L.P., General Atlantic Partners (Lux), SCSp, GAP COINVESTMENTS III, LLC, GAP COINVESTMENTS IV, LLC, GAP Coinvestments V, LLC, GAP Coinvestments CDA, L.P., General Atlantic (SPV) GP, LLC

Role null | null | null | null | null | null | null | null | null | null

Type	Security	Shares	Price	Value
holding	Common Stock, par value $0.0001 per share ("Common Stock")	--	--	--

Holdings After Transaction: Common Stock, par value $0.0001 per share ("Common Stock") — 24,011,299 shares (Indirect, See footnote)

Footnotes (1)

1. Consists of 24,011,299 shares held by General Atlantic (LFT), L.P. ("GA LFT") that were acquired upon the conversion of 425,000 shares of Series A Redeemable Convertible Preferred Stock of the Issuer in connection with the Issuer's initial public offering. The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3) (Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4) (Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.

Key Figures

Indirect common shares held: 24,011,299 shares Preferred shares converted: 425,000 shares Holding entries: 1 entry +2 more

5 metrics

Indirect common shares held 24,011,299 shares Common Stock indirectly held by General Atlantic (LFT), L.P.

Preferred shares converted 425,000 shares Series A Redeemable Convertible Preferred Stock converted in IPO

Holding entries 1 entry Transaction summary shows one holding entry and no buys or sells

Unknown transaction direction count 1 Transaction summary classifies one transaction as unknown direction

Net buy/sell shares 0 shares Net buy/sell direction reported as neutral

Key Terms

beneficial ownership, Series A Redeemable Convertible Preferred Stock, initial public offering, pecuniary interest, +1 more

5 terms

beneficial ownership financial

"The following investment funds share beneficial ownership of the common shares held of record by GA LFT"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

Series A Redeemable Convertible Preferred Stock financial

"acquired upon the conversion of 425,000 shares of Series A Redeemable Convertible Preferred Stock of the Issuer"

initial public offering financial

"in connection with the Issuer's initial public offering"

An initial public offering (IPO) is when a private company first sells its shares to the public and becomes a stock-listed company. It matters because it allows the company to raise money from a wide range of investors, helping it grow, while giving early shareholders a way to sell some of their ownership.

pecuniary interest financial

"disclaims ownership of the shares except to the extent that he has a pecuniary interest therein"

indirect ownership financial

"total_shares_following_transaction ... ownership_type: "indirect""

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FAQ

What stake did General Atlantic report in Liftoff Mobile (LFTO) on this Form 3?

General Atlantic-affiliated entities reported indirect ownership of 24,011,299 Liftoff Mobile common shares. These shares are held by General Atlantic (LFT), L.P. and reflect a significant pre-existing position disclosed as an initial statement of beneficial ownership rather than a new open-market transaction.

How did General Atlantic acquire its Liftoff Mobile (LFTO) common shares?

The 24,011,299 common shares were acquired by converting 425,000 preferred shares. Specifically, they came from the conversion of Series A Redeemable Convertible Preferred Stock in connection with Liftoff Mobile’s initial public offering, rather than from separate market purchases after the IPO.

Which General Atlantic funds share beneficial ownership of LFTO shares?

Several General Atlantic funds share beneficial ownership of the shares held by GA LFT. These include General Atlantic Partners 100, L.P., General Atlantic Partners (Lux) SCSp, and multiple GAP Coinvestments vehicles, all structured through related general partner and management entities described in the footnotes.

Is the Liftoff Mobile (LFTO) Form 3 a buy or sell transaction?

This Form 3 does not report a buy or sell transaction. It is an initial statement of beneficial ownership showing indirect holdings after preferred stock conversion. The transaction summary indicates no buys or sells, only a holding entry with unknown transaction direction.

Who ultimately controls the General Atlantic entities holding LFTO shares?

Control traces through General Atlantic (SPV) GP, LLC and General Atlantic, L.P. A partnership committee of GASC MGP, LLC oversees GA L.P. and related entities. Committee members disclaim beneficial ownership of Liftoff shares except for any direct pecuniary interest they may hold.

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

General Atlantic (LFT), L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
06/04/2026

3. Issuer Name and Ticker or Trading Symbol
Liftoff Mobile, Inc. [ LFTO ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, par value $0.0001 per share ("Common Stock")	24,011,299(1)	I	See footnote(2)(3)(4)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

General Atlantic (LFT), L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GENERAL ATLANTIC GENPAR (BERMUDA), L.P.

(Last) (First) (Middle)

C/O CONYERS CLIENT SERVICES LIMITED,

CLARENDON HOUSE, 2 CHURCH STREET

(Street)

HAMILTON HM 11

(City) (State) (Zip)

BERMUDA

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP (Bermuda) L.P.

(Last) (First) (Middle)

C/O CONYERS CLIENT SERVICES LIMITED,

CLARENDON HOUSE, 2 CHURCH STREET

(Street)

HAMILTON HM 11

(City) (State) (Zip)

BERMUDA

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic Partners 100, L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic Partners (Lux), SCSp

(Last) (First) (Middle)

PRINSENGRACHT 769 A

(Street)

AMSTERDAM 1017 JZ

(City) (State) (Zip)

NETHERLANDS

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP COINVESTMENTS III, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP COINVESTMENTS IV, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP Coinvestments V, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP Coinvestments CDA, L.P.

(Last) (First) (Middle)

C/O CONYERS CLIENT SERVICES LIMITED,

CLARENDON HOUSE, 2 CHURCH STREET

(Street)

HAMILTON HM 11

(City) (State) (Zip)

BERMUDA

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic (SPV) GP, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. Consists of 24,011,299 shares held by General Atlantic (LFT), L.P. ("GA LFT") that were acquired upon the conversion of 425,000 shares of Series A Redeemable Convertible Preferred Stock of the Issuer in connection with the Issuer's initial public offering.

2. The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3)

3. (Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4)

4. (Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.

Remarks:

GA LP, GA SPV, GA GenPar, GA GenPar Lux, GA Lux, GenPar Bermuda, GAP Bermuda, GA LFT and the GA Funds may be deemed to be members of a "group" for the purposes of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Each reporting person disclaims beneficial ownership of any securities deemed to be owned by the group that are not directly owned by the reporting person. This report shall not be deemed an admission that the reporting persons are a member of a group or the beneficial owner of any securities not directly owned by the reporting person. Each of the reporting persons is a director-by-deputization solely for purposes of Section 16 of the Exchange Act. // Form 1 of 2

	/s/ Michael Gosk	06/04/2026
	/s/ Michael Gosk	06/04/2026
	/s/ Michael Gosk	06/04/2026
	/s/ Michael Gosk	06/04/2026
	/s/ Ingrid van der Hoorn	06/04/2026
	/s/ Michael Gosk	06/04/2026
	/s/ Michael Gosk	06/04/2026
	/s/ Michael Gosk	06/04/2026
	/s/ Michael Gosk	06/04/2026
	/s/ Michael Gosk	06/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)