General Atlantic fund boosts Liftoff Mobile (LFTO) stake with 1.3M-share IPO buy

Rhea-AI Filing Summary

Liftoff Mobile, Inc. disclosed a significant insider purchase tied to its initial public offering. An affiliated investment vehicle, General Atlantic (LFT), L.P., bought 1,304,347 shares of common stock at $23.00 per share in the IPO that closed on June 5, 2026.

Following this open-market purchase, the reporting group’s indirect holdings increased to 25,315,646 shares of Liftoff Mobile common stock. Multiple General Atlantic investment funds and related partnerships share beneficial ownership of the shares, and members of the General Atlantic partnership committee disclaim ownership except to the extent of their pecuniary interest.

Insights

Equity ownership & governance analyst

General Atlantic affiliate boosts indirect Liftoff stake via IPO purchase.

An affiliated fund, General Atlantic (LFT), L.P., purchased 1,304,347 shares of Liftoff Mobile common stock at $23.00 per share as part of the initial public offering that closed on June 5, 2026. This is reported as an open-market or private purchase.

After the transaction, the reporting group holds 25,315,646 shares indirectly, indicating a sizable position. The footnotes show a complex structure of General Atlantic funds and partnerships sharing beneficial ownership, with committee members disclaiming ownership beyond their economic interest. The filing highlights concentrated institutional ownership but does not itself alter company operations.

Insider Trade Summary

Net Buyer: 1,304,347 shares ($29,999,981)

Net Buy 1 txn

Insider General Atlantic (LFT), L.P., GENERAL ATLANTIC GENPAR (BERMUDA), L.P., GAP (Bermuda) L.P., General Atlantic Partners 100, L.P., General Atlantic Partners (Lux), SCSp, GAP COINVESTMENTS III, LLC, GAP COINVESTMENTS IV, LLC, GAP Coinvestments V, LLC, GAP Coinvestments CDA, L.P., General Atlantic (SPV) GP, LLC

Role null | null | null | null | null | null | null | null | null | null

Bought 1,304,347 shs ($30.00M)

Type	Security	Shares	Price	Value
Purchase	Common Stock, par value $0.0001 per share	1,304,347	$23.00	$30.00M

Holdings After Transaction: Common Stock, par value $0.0001 per share — 25,315,646 shares (Indirect, See footnote)

Footnotes (1)

1. The shares of Common Stock were purchased by General Atlantic (LFT), L.P. ("GA LFT") in the Issuer's initial public offering, which closed on June 5, 2026, at a price of $23.00. The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3) (Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4) (Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.

Key Figures

Shares purchased: 1,304,347 shares Purchase price: $23.00 per share Indirect holdings after trade: 25,315,646 shares +2 more

5 metrics

Shares purchased 1,304,347 shares Common stock bought by General Atlantic (LFT), L.P. in IPO

Purchase price $23.00 per share Price paid in the initial public offering on June 5, 2026

Indirect holdings after trade 25,315,646 shares Total common stock indirectly held following the purchase

Transaction date June 5, 2026 IPO closing date for the reported purchase

Net buy shares 1,304,347 shares Net buying reported in transaction summary

Key Terms

initial public offering, beneficial ownership, open-market purchase, indirect ownership

4 terms

initial public offering financial

"purchased by General Atlantic (LFT), L.P. in the Issuer's initial public offering, which closed on June 5, 2026"

An initial public offering (IPO) is when a private company first sells its shares to the public and becomes a stock-listed company. It matters because it allows the company to raise money from a wide range of investors, helping it grow, while giving early shareholders a way to sell some of their ownership.

beneficial ownership financial

"investment funds share beneficial ownership of the common shares held of record by GA LFT"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

open-market purchase financial

"transaction is classified as an open-market purchase in the Form 4 data"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

indirect ownership financial

"the filing reports 25,315,646 shares as indirect ownership following the transaction"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

General Atlantic (LFT), L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Liftoff Mobile, Inc. [ LFTO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $0.0001 per share	06/05/2026		P		1,304,347	A	$23(1)	25,315,646	I	See footnote(2)(3)(4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

General Atlantic (LFT), L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GENERAL ATLANTIC GENPAR (BERMUDA), L.P.

(Last) (First) (Middle)

C/O CONYERS CLIENT SERVICES LIMITED,

CLARENDON HOUSE, 2 CHURCH STREET

(Street)

HAMILTON HM 11

(City) (State) (Zip)

BERMUDA

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP (Bermuda) L.P.

(Last) (First) (Middle)

C/O CONYERS CLIENT SERVICES LIMITED,

CLARENDON HOUSE, 2 CHURCH STREET

(Street)

HAMILTON HM 11

(City) (State) (Zip)

BERMUDA

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic Partners 100, L.P.

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic Partners (Lux), SCSp

(Last) (First) (Middle)

PRINSENGRACHT 769 A

(Street)

AMSTERDAM 1017 JZ

(City) (State) (Zip)

NETHERLANDS

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP COINVESTMENTS III, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP COINVESTMENTS IV, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP Coinvestments V, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

GAP Coinvestments CDA, L.P.

(Last) (First) (Middle)

C/O CONYERS CLIENT SERVICES LIMITED,

CLARENDON HOUSE, 2 CHURCH STREET

(Street)

HAMILTON HM 11

(City) (State) (Zip)

BERMUDA

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

General Atlantic (SPV) GP, LLC

(Last) (First) (Middle)

C/O GENERAL ATLANTIC SERVICE CO., L.P.

55 EAST 52ND STREET, 33RD FLOOR

(Street)

NEW YORK NEW YORK 10055

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The shares of Common Stock were purchased by General Atlantic (LFT), L.P. ("GA LFT") in the Issuer's initial public offering, which closed on June 5, 2026, at a price of $23.00.

2. The following investment funds share beneficial ownership of the common shares held of record by GA LFT (collectively, the "GA Funds"): General Atlantic Partners 100, L.P. ("GAP 100"), General Atlantic Partners (Lux) SCSp ("GAP Lux"), GAP Coinvestments III, LLC ("GAPCO III"), GAP Coinvestments IV, LLC ("GAPCO IV"), GAP Coinvestments V, LLC ("GAPCO V") and GAP Coinvestments CDA, L.P. ("GAPCO CDA"). (Cont'd in FN3)

3. (Cont'd from FN2) General Atlantic (SPV) GP, LLC ("GA SPV") is the general partner of GA LFT. General Atlantic, L.P. ("GA LP") is the sole member of GA SPV. The general partner of GAP Lux is General Atlantic GenPar (Lux) SCSp ("GA GenPar Lux"), and the general partner of GA GenPar Lux is General Atlantic (Lux) S.a. r.l. ("GA Lux"). The sole shareholder of GA Lux is General Atlantic GenPar (Bermuda), L.P. ("GenPar Bermuda"). (Cont'd in FN4)

4. (Cont'd from F3) GA LP, which is controlled by the Partnership Committee of GASC MGP, LLC (the "GA Partnership Committee"), is the managing member of GAPCO III, GAPCO IV, and GAPCO V and the general partner of GAPCO CDA. GAP (Bermuda) LP ("GAP Bermuda"), which is also controlled by the Partnership Committee, is the general partner of GenPar Bermuda. The general partner of GAP 100 is General Atlantic GenPar, L.P. ("GA GenPar"), and the general partner of GA GenPar is GA LP. There are six members of the GA Partnership Committee. Each of the members of the GA Partnership Committee disclaims ownership of the shares except to the extent that he has a pecuniary interest therein.

Remarks:

GA LP, GA SPV, GA GenPar, GA GenPar Lux, GA Lux, GenPar Bermuda, GAP Bermuda, GA LFT and the GA Funds may be deemed to be members of a "group" for the purposes of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Each reporting person disclaims beneficial ownership of any securities deemed to be owned by the group that are not directly owned by the reporting person. This report shall not be deemed an admission that the reporting persons are a member of a group or the beneficial owner of any securities not directly owned by the reporting person. Each of the reporting persons is a director-by-deputization solely for purposes of Section 16 of the Exchange Act. // Form 1 of 2

	/s/ Michael Gosk	06/09/2026
	/s/ Michael Gosk	06/09/2026
	/s/ Michael Gosk	06/09/2026
	/s/ Michael Gosk	06/09/2026
	/s/ Ingrid van der Hoorn	06/09/2026
	/s/ Michael Gosk	06/09/2026
	/s/ Michael Gosk	06/09/2026
	/s/ Michael Gosk	06/09/2026
	/s/ Michael Gosk	06/09/2026
	/s/ Michael Gosk	06/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Liftoff Mobile (LFTO) report in this Form 4?

Liftoff Mobile reported that General Atlantic (LFT), L.P. bought 1,304,347 common shares at $23.00 per share in the company’s initial public offering, increasing the reporting group’s indirect stake to 25,315,646 shares.

Who purchased shares of Liftoff Mobile (LFTO) in the IPO transaction?

The buyer was General Atlantic (LFT), L.P., an investment vehicle affiliated with General Atlantic. Various related General Atlantic funds and partnerships share beneficial ownership of the Liftoff Mobile common shares held by this entity.

At what price were the Liftoff Mobile (LFTO) shares purchased by the insider group?

The Form 4 states the shares were purchased at $23.00 per share in Liftoff Mobile’s initial public offering, which closed on June 5, 2026. This price applies to the 1,304,347 common shares acquired.

How many Liftoff Mobile (LFTO) shares does the reporting group hold after the Form 4 trade?

Following the reported IPO-related purchase, the reporting group’s indirect holdings total 25,315,646 shares of Liftoff Mobile common stock. These shares are held through General Atlantic (LFT), L.P. and related General Atlantic investment entities.

Is the Liftoff Mobile (LFTO) Form 4 transaction a buy or a sell?

The Form 4 records a buy transaction. It describes an open-market or private purchase of 1,304,347 shares of Liftoff Mobile common stock by General Atlantic (LFT), L.P. in connection with the company’s initial public offering.