Fluent (FLNT) CEO sells 19,516 shares to cover tax withholding

Rhea-AI Filing Summary

Fluent, Inc. Chief Executive Officer Patrick Donald Huntley reported selling a total of 19,516 shares of Fluent common stock. The sales occurred on May 22, 2026 and May 26, 2026 at weighted-average prices of $2.5814 and $2.485 per share.

According to a footnote, the shares were sold to cover tax withholding obligations rather than as discretionary portfolio sales. After these transactions, Huntley directly holds 312,169 shares of Fluent common stock.

Insider Trade Summary

Net Seller: 19,516 shares ($50,351)

Net Sell 2 txns

Insider Patrick Donald Huntley

Role Chief Executive Officer

Sold 19,516 shs ($50K)

Type	Security	Shares	Price	Value
Sale	Common Stock	286	$2.485	$710.71
Sale	Common Stock	19,230	$2.5814	$50K

Holdings After Transaction: Common Stock — 312,169 shares (Direct, null)

Footnotes (1)

1. The shares were sold to cover tax withholding obligations. This sales price reflects a weighted average of multiple prices ranging from $2.45 to $2.775. Full information regarding the number of shares sold at each price will be provided to the Securities and Exchange Commission staff, the Issuer or any security holder of the Issuer upon request.

Key Figures

Total shares sold: 19,516 shares Smaller sale: 286 shares at $2.485/share Larger sale: 19,230 shares at $2.5814/share +2 more

5 metrics

Total shares sold 19,516 shares Common stock sales reported on May 22 and May 26, 2026

Smaller sale 286 shares at $2.485/share Common stock sale on May 26, 2026

Larger sale 19,230 shares at $2.5814/share Weighted-average price on May 22, 2026

Price range for larger sale $2.45–$2.775/share Range underlying the $2.5814 weighted-average price

Shares held after transactions 312,169 shares Direct common stock ownership after reported sales

Key Terms

open-market sale, tax withholding obligations, weighted average, non-derivative

4 terms

open-market sale financial

"transaction_action: "open-market sale" for each common stock transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

tax withholding obligations financial

"The shares were sold to cover tax withholding obligations."

weighted average financial

"This sales price reflects a weighted average of multiple prices"

A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.

non-derivative financial

"transaction_type: "non-derivative" for the common stock sales"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Patrick Donald Huntley

(Last) (First) (Middle)

C/O FLUENT, INC.

300 VESEY STREET, 9TH FLOOR

(Street)

NEW YORK NEW YORK 10282

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Fluent, Inc. [ FLNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/22/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/22/2026		S(1)		19,230	D	$2.5814(2)	312,455	D
Common Stock	05/26/2026		S(1)		286	D	$2.485	312,169	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares were sold to cover tax withholding obligations.

2. This sales price reflects a weighted average of multiple prices ranging from $2.45 to $2.775. Full information regarding the number of shares sold at each price will be provided to the Securities and Exchange Commission staff, the Issuer or any security holder of the Issuer upon request.

	/s/ Donald Patrick	05/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)