Equitable Holdings (EQH) CEO sells 1,387 shares after option exercise under 10b5-1 plan

Rhea-AI Filing Summary

Equitable Holdings, Inc. President and CEO Mark Pearson exercised stock options for 1,387 shares of common stock at $23.18 per share and then sold 1,387 shares at a weighted average price of $40.0271 on the same day. These transactions were carried out under a pre-arranged Rule 10b5-1 trading plan. Following the sale, he directly holds about 801,683.2978 shares of common stock, and his direct position remains large relative to the shares sold.

Insights

Equity compensation and insider trading analyst

CEO executes small, pre-planned option exercise-and-sale; impact appears routine.

President and CEO Mark Pearson exercised options for 1,387 shares at $23.18 and sold the same number at a weighted average of $40.0271. The options were granted under the 2019 Omnibus Incentive Plan and had been vesting since February 26, 2021.

The filing states the trades were effected under a Rule 10b5-1 trading plan adopted on May 16, 2025, indicating they were pre-scheduled rather than opportunistic. After the sale, he still directly owns about 801,683.2978 shares, so the transaction represents a small portion of his stake.

The pattern is a standard exercise-and-sell for liquidity or diversification, with no remaining derivative position from this option grant shown in the excerpt. Future company filings may give additional context on broader equity compensation or further pre-planned trades, but this individual transaction looks routine.

Insider Trade Summary 10b5-1

Net Seller: 1,387 shares ($55,518)

Net Sell 3 txns

Insider Pearson Mark

Role President and CEO

Sold 1,387 shs ($56K)

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (right to buy)	1,387	$0.00	--
Exercise	Common Stock	1,387	$23.18	$32K
Sale	Common Stock	1,387	$40.0271	$56K

Holdings After Transaction: Employee Stock Option (right to buy) — 108,800 shares (Direct); Common Stock — 803,070.298 shares (Direct)

Footnotes (1)

1. The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025. Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan. This transaction was executed in multiple trades at prices ranging from $40.0000 to $40.0600. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.

Key Figures

Options exercised: 1,387 shares Option exercise price: $23.18 per share Shares sold: 1,387 shares +3 more

6 metrics

Options exercised 1,387 shares Employee stock option exercise on 2026-04-15

Option exercise price $23.18 per share Exercise price for 1,387 options

Shares sold 1,387 shares Open-market sale on 2026-04-15

Sale weighted average price $40.0271 per share Multiple trades between $40.00 and $40.06

Shares held after sale 801,683.2978 shares Direct common stock ownership post-transaction

Derivative position remaining 0 options from this grant No remaining derivative position shown in derivativeSummary

Key Terms

Rule 10b5-1 trading plan, Restricted Stock Units, Employee Stock Purchase Plan, weighted average sales price, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales reported and options exercised ... were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Restricted Stock Units financial

"Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Employee Stock Purchase Plan financial

"Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

weighted average sales price financial

"The price reported above reflects the weighted average sales price."

2019 Omnibus Incentive Plan financial

"Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3."

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pearson Mark

(Last) (First) (Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK NEW YORK 10105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/15/2026		M		1,387(1)	A	$23.18	803,070.2978(2)	D
Common Stock	04/15/2026		S		1,387(1)	D	$40.0271(3)	801,683.2978(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (right to buy)	$23.18	04/15/2026		M			1,387(1)	(4)	02/26/2030	Common Stock	1,387	$0	108,800	D

Explanation of Responses:

1. The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025.

2. Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan.

3. This transaction was executed in multiple trades at prices ranging from $40.0000 to $40.0600. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

4. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.

Remarks:

	/s/ Stella Lee as attorney-in-fact for Mark Pearson	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Equitable Holdings (EQH) CEO Mark Pearson do in this Form 4?

Mark Pearson exercised options for 1,387 Equitable Holdings shares at $23.18, then sold 1,387 shares at a weighted average price of $40.0271. These transactions are reported as part of his equity compensation activity.

How many Equitable Holdings (EQH) shares did the CEO sell and at what price?

He sold 1,387 shares of Equitable Holdings common stock at a weighted average price of $40.0271 per share. The filing notes the sale occurred in multiple trades between $40.00 and $40.06 per share.

Were the Equitable Holdings (EQH) CEO’s trades under a Rule 10b5-1 plan?

Yes. The filing states the option exercise and share sale were effected under a Rule 10b5-1 trading plan adopted on May 16, 2025, indicating the trades were pre-arranged rather than discretionary.

How many Equitable Holdings (EQH) shares does the CEO hold after this transaction?

After the reported sale, Mark Pearson directly holds approximately 801,683.2978 shares of Equitable Holdings common stock. The 1,387 shares sold are small relative to this remaining ownership stake.

What options did the Equitable Holdings (EQH) CEO exercise in this Form 4?

He exercised an employee stock option for 1,387 underlying shares at a $23.18 exercise price. The option was granted under the 2019 Omnibus Incentive Plan and was scheduled to expire on February 26, 2030.