e.l.f. Beauty (ELF) SVP sells shares to cover RSU tax obligations

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. senior vice president of operations Joshua Allen Franks reported an open-market sale of 3,505 shares of common stock at $51.53 per share on June 9, 2026. According to the filing, the shares were sold solely to satisfy tax or other government withholding obligations tied to vesting of Restricted Stock Units. Following this transaction, he holds 150,027 shares directly, including 66,981 RSUs.

Insider Trade Summary

Net Seller: 3,505 shares ($180,613)

Net Sell 1 txn

Insider Franks Joshua Allen

Role SVP, Operations

Sold 3,505 shs ($181K)

Type	Security	Shares	Price	Value
Sale	Common Stock, $0.01 par value	3,505	$51.53	$181K

Holdings After Transaction: Common Stock, $0.01 par value — 150,027 shares (Direct, null)

Footnotes (1)

1. The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer. Includes 66,981 RSUs.

Key Figures

Shares sold: 3,505 shares Sale price per share: $51.53 per share Shares held after transaction: 150,027 shares +1 more

4 metrics

Shares sold 3,505 shares Open-market sale on June 9, 2026

Sale price per share $51.53 per share Average price for June 9, 2026 sale

Shares held after transaction 150,027 shares Direct ownership following the sale

RSUs included in holdings 66,981 RSUs Restricted Stock Units included in post-transaction total

Key Terms

Restricted Stock Units, RSUs, open-market sale, tax or other government withholding obligations

4 terms

Restricted Stock Units financial

"vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

RSUs financial

"Includes 66,981 RSUs."

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

tax or other government withholding obligations financial

"shares were sold solely to satisfy tax or other government withholding obligations"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Franks Joshua Allen

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

601 12TH STREET, SUITE 1400

(Street)

OAKLAND CALIFORNIA 94607

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Operations

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	06/09/2026		S(1)		3,505	D	$51.53	150,027(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.

2. Includes 66,981 RSUs.

	/s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks	06/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did e.l.f. Beauty (ELF) report for Joshua Allen Franks?

Joshua Allen Franks reported selling 3,505 e.l.f. Beauty shares at $51.53 each. The filing explains the sale was made solely to cover tax or other government withholding obligations arising from the vesting of Restricted Stock Units.

When did the e.l.f. Beauty (ELF) SVP sell shares and at what price?

On June 9, 2026, SVP of Operations Joshua Allen Franks sold 3,505 e.l.f. Beauty common shares. The reported average sale price was $51.53 per share in an open-market transaction, according to the Form 4 filing.

Why were Joshua Allen Franks’ e.l.f. Beauty (ELF) shares sold?

The filing states the shares were sold solely to satisfy tax or other government withholding obligations. These obligations arose in connection with the vesting of shares subject to Restricted Stock Units, rather than from a discretionary portfolio decision.

How many e.l.f. Beauty (ELF) shares does Joshua Allen Franks hold after the sale?

After the reported sale, Joshua Allen Franks directly holds 150,027 e.l.f. Beauty shares. This total includes 66,981 Restricted Stock Units (RSUs), as specifically noted in the footnotes to the Form 4 filing.

What role does Joshua Allen Franks hold at e.l.f. Beauty (ELF)?

Joshua Allen Franks is identified as Senior Vice President, Operations at e.l.f. Beauty, Inc. This officer title is disclosed directly in the Form 4 and frames the context of his reported equity holdings and related share transactions.