STOCK TITAN

e.l.f. Beauty (ELF) CEO option exercise and tax-cover share sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. Chief Executive Officer Tarang Amin exercised stock options and sold shares in a planned transaction. On April 1, 2026, he exercised options for 71,000 shares of common stock at an exercise price of $26.84 per share, converting a derivative award into regular shares.

That same day, he sold 31,630 shares at $62.439 per share and 21,250 shares at $62.9289 per share, totaling 52,880 shares sold. According to the disclosure, these sales were made solely to cover tax liabilities in connection with the option exercise and were conducted under a Rule 10b5-1 trading plan. After the transactions, he held 98,416 shares directly, plus additional indirect holdings through various family trusts and partnerships.

Positive

  • None.

Negative

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Insider AMIN TARANG
Role Chief Executive Officer
Sold 52,880 shs ($3.31M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 71,000 $0.00 --
Exercise Common Stock, $0.01 par value 71,000 $26.84 $1.91M
Sale Common Stock, $0.01 par value 31,630 $62.439 $1.97M
Sale Common Stock, $0.01 par value 21,250 $62.9289 $1.34M
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
Holdings After Transaction: Stock Option (Right to Buy) — 142,000 shares (Direct); Common Stock, $0.01 par value — 151,296 shares (Direct); Common Stock, $0.01 par value — 20,326 shares (Indirect, The Tarang Amin 2025 GRAT)
Footnotes (1)
  1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025. The sales reported herein were made solely to cover tax liabilities in connection with the exercise of stock options. The Reporting Person otherwise retained the remaining shares from the exercise. Includes 80,255 restricted stock units. The transaction was executed in multiple trades in prices ranging from $61.75 to $62.74, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $62.75 to $63.53, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Fully vested and exercisable.
Options exercised 71,000 shares at $26.84 Stock options exercised on April 1, 2026
Shares sold tranche 1 31,630 shares at $62.439 Open-market sale on April 1, 2026
Shares sold tranche 2 21,250 shares at $62.9289 Open-market sale on April 1, 2026
Total shares sold 52,880 shares Net sell shares in transaction summary
Direct holdings after trades 98,416 shares Common stock directly owned after April 1, 2026
RSUs included 80,255 restricted stock units Included within reported holdings per footnote
Rule 10b5-1 trading plan financial
"Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"Includes 80,255 restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
weighted average sale price financial
"The price reported in Column 4 above reflects the weighted average sale price."
grantor retained annuity trust (GRAT) financial
"nature_of_ownership: "The Tarang Amin 2025 GRAT" and "The Hirni Amin 2025 GRAT""
Family Trust financial
"nature_of_ownership: "By Family Trust" and "By 2025 Family Trust I""
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
AMIN TARANG

(Last)(First)(Middle)
C/O E.L.F. BEAUTY, INC.
601 12TH STREET, SUITE 1400

(Street)
OAKLAND CALIFORNIA 94607

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, $0.01 par value04/01/2026M(1)71,000A$26.84151,296(2)D
Common Stock, $0.01 par value04/01/2026S(1)31,630D$62.439(3)119,666(2)D
Common Stock, $0.01 par value04/01/2026S(1)21,250D$62.9289(4)98,416(2)D
Common Stock, $0.01 par value20,326IThe Tarang Amin 2025 GRAT
Common Stock, $0.01 par value20,326IThe Hirni Amin 2025 GRAT
Common Stock, $0.01 par value246,822IBy Family Trust
Common Stock, $0.01 par value246,822IBy Family Trust
Common Stock, $0.01 par value468,532IBy Amin Family General Partnership
Common Stock, $0.01 par value40,295IBy 2025 Family Trust I
Common Stock, $0.01 par value40,295IBy 2025 Family Trust II
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$26.8404/01/2026M(1)71,000 (5)02/14/2027Common Stock71,000$0142,000D
Explanation of Responses:
1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025. The sales reported herein were made solely to cover tax liabilities in connection with the exercise of stock options. The Reporting Person otherwise retained the remaining shares from the exercise.
2. Includes 80,255 restricted stock units.
3. The transaction was executed in multiple trades in prices ranging from $61.75 to $62.74, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
4. The transaction was executed in multiple trades in prices ranging from $62.75 to $63.53, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
5. Fully vested and exercisable.
/s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin04/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did e.l.f. Beauty (ELF) CEO Tarang Amin do in this Form 4 filing?

Tarang Amin exercised stock options for 71,000 e.l.f. Beauty shares at $26.84 per share, then sold 52,880 shares around $62. These transactions convert options into stock and provide cash to cover related tax obligations.

How many e.l.f. Beauty (ELF) shares did the CEO sell and at what prices?

He sold 31,630 e.l.f. Beauty shares at $62.439 and 21,250 shares at $62.9289. The company states the sales were executed in multiple trades, with reported prices reflecting weighted average sale prices within specified price ranges.

Were the e.l.f. Beauty (ELF) CEO’s share sales discretionary or under a plan?

The sales were made under a pre-arranged Rule 10b5-1 trading plan adopted on June 13, 2025. Such plans schedule trades in advance, making the timing more routine and less reflective of short-term views on the stock.

Why did the e.l.f. Beauty (ELF) CEO sell shares after exercising options?

The filing explains the CEO’s sales were made solely to cover tax liabilities arising from exercising stock options. He exercised 71,000 options, sold 52,880 shares, and retained the remaining shares from the exercise as part of his ongoing equity stake.

How many e.l.f. Beauty (ELF) shares does the CEO hold after these transactions?

Following the reported transactions, the CEO holds 98,416 e.l.f. Beauty shares directly. The filing also lists additional indirect holdings through vehicles such as 2025 GRATs, family trusts, and a family general partnership, each with its own share balance.

What other equity interests in e.l.f. Beauty (ELF) does the CEO have besides direct shares?

Besides his direct holdings, the CEO has indirect interests through entities including The Tarang Amin 2025 GRAT, The Hirni Amin 2025 GRAT, a family partnership, and 2025 family trusts. One direct total specifically includes 80,255 restricted stock units within his reported position.