Digital Brands Group (NASDAQ: DBGI) CEO adds 70,127.0287 shares in open-market buy

Filing Impact

(Neutral)

Filing Sentiment

(Positive)

Form Type

Rhea-AI Filing Summary

Digital Brands Group CEO John Hilburn Davis IV reported an open-market purchase of 70,127.0287 shares of common stock at $0.7001 per share on June 2, 2026. Following this transaction, his directly held stake increased to 70,128.0287 shares, signaling a higher personal equity position in the company.

Insights

DBGI's CEO increased his direct shareholdings through a single open-market buy.

The Form 4 shows CEO John Hilburn Davis IV executed an open-market purchase of 70,127.0287 shares of Digital Brands Group, Inc. common stock at $0.7001 per share on June 2, 2026. This is a voluntary market transaction rather than a compensation grant.

After the trade, his directly owned position rose to 70,128.0287 shares. The filing does not show any accompanying derivative exercises or sales, and the derivative position table is empty, so this looks like a straightforward increase in common stock ownership based on the information provided.

Insider Trade Summary

Net Buyer: 70,127.029 shares ($49,096)

Net Buy 1 txn

Insider DAVIS JOHN HILBURN IV

Role CEO

Bought 70,127.029 shs ($49K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	70,127.029	$0.7001	$49K

Holdings After Transaction: Common Stock — 70,128.029 shares (Direct, null)

Footnotes (1)

Key Figures

Shares purchased: 70,127.0287 shares Purchase price: $0.7001 per share Shares owned after transaction: 70,128.0287 shares +1 more

4 metrics

Shares purchased 70,127.0287 shares Open-market purchase on June 2, 2026

Purchase price $0.7001 per share Open-market transaction on June 2, 2026

Shares owned after transaction 70,128.0287 shares Direct holdings following June 2, 2026 trade

Net buy shares 70,127.0287 shares Net buy direction in transaction summary

Key Terms

open-market purchase, Form 4, beneficial ownership

3 terms

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

beneficial ownership regulatory

"footnotes may reference Rule 10b5-1 trading plans or pre-arranged trading arrangements — examine the full footnote context to determine whether transactions were pre-planned"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

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Form 4 Insider Transactions: What Each Field Means →

06/09/2026 - 06:04 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

DAVIS JOHN HILBURN IV

(Last)

(First)

(Middle)

1400 LAVACA STREET

(Street)

AUSTIN

TEXAS

78701

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Digital Brands Group, Inc. [ DBGI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	06/02/2026		P		70,127.0287	A	$0.7001	70,128.0287	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

Remarks:

On June 2, 2026, the Reporting Person acquired 70,127.0287 shares of Common Stock through an open market purchase at a price of $0.7001 per share.

	/s/ John Hilburn Davis IV	06/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did DBGI’s CEO report on this Form 4?

The CEO of Digital Brands Group, John Hilburn Davis IV, reported an open-market purchase of 70,127.0287 common shares. The transaction occurred on June 2, 2026, and was recorded at a price of $0.7001 per share according to the Form 4 details.

At what price did the DBGI CEO buy shares on June 2, 2026?

He bought the shares at $0.7001 per share. This price applies to the 70,127.0287 shares of Digital Brands Group common stock reported in the Form 4 as an open-market purchase transaction dated June 2, 2026.

How many DBGI shares does the CEO own after this reported purchase?

Following the June 2, 2026 transaction, the CEO directly owns 70,128.0287 shares. This post-transaction balance is explicitly stated in the Form 4 and reflects his total direct holdings after the open-market purchase.

Was the DBGI CEO’s June 2, 2026 trade a purchase or a sale?

It was a purchase. The Form 4 identifies the transaction as code “P,” an open-market purchase, with a transaction_direction of “buy,” covering 70,127.0287 shares at $0.7001 each of Digital Brands Group common stock.

Does the DBGI Form 4 show any derivative transactions for the CEO?

No derivative transactions are listed for this filing. The derivativeSummary section is empty, indicating that the June 2, 2026 Form 4 only reports a common stock open-market purchase with no options or other derivatives shown.