Celsius (CELH) president Eric Hanson buys 7,500 shares in open market

Rhea-AI Filing Summary

Celsius Holdings President & COO Eric Hanson reported an open-market purchase of company stock. On May 21, 2026, he bought 7,500 shares of common stock at a price of $29.04 per share. After this transaction, he directly holds a total of 76,392 Celsius shares.

Insider Trade Summary

Net Buyer: 7,500 shares ($217,800)

Net Buy 1 txn

Insider Hanson Eric

Role President & COO

Bought 7,500 shs ($218K)

Type	Security	Shares	Price	Value
Purchase	Common Stock, $0.001 par value per share	7,500	$29.04	$218K

Holdings After Transaction: Common Stock, $0.001 par value per share — 76,392 shares (Direct, null)

Footnotes (1)

Key Figures

Shares purchased: 7,500 shares Purchase price: $29.04 per share Transaction value: $217,800 +2 more

5 metrics

Shares purchased 7,500 shares Open-market purchase on May 21, 2026

Purchase price $29.04 per share Common Stock, $0.001 par value

Transaction value $217,800 7,500 shares × $29.04 purchase price

Post-transaction holdings 76,392 shares Direct ownership after purchase

Net buy shares 7,500 shares Net-buy direction in transaction summary

Key Terms

open-market purchase, Common Stock, $0.001 par value per share, Form 4 insider transaction

3 terms

open-market purchase financial

"transaction_action: "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Common Stock, $0.001 par value per share financial

"security_title: "Common Stock, $0.001 par value per share""

Form 4 insider transaction regulatory

"form_type: "4" indicating a Form 4 insider filing"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hanson Eric

(Last) (First) (Middle)

2381 NW EXECUTIVE CENTER DR.

(Street)

BOCA RATON FLORIDA 33431

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/21/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.001 par value per share	05/21/2026		P		7,500	A	$29.04	76,392	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Richard Mattessich, Attorney-in-fact	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Celsius (CELH) President Eric Hanson report?

Eric Hanson reported buying 7,500 Celsius common shares in an open-market transaction. The shares were purchased at a price of $29.04 each, and the transaction was disclosed in a Form 4 insider trading report filed for Celsius Holdings.

At what price did Eric Hanson buy Celsius (CELH) stock in this Form 4?

He bought the shares at $29.04 per share. This price applies to the 7,500 common stock shares acquired in the open-market purchase reported, giving investors a clear view of the level at which this executive increased his personal Celsius position.

How many Celsius (CELH) shares does Eric Hanson hold after the reported trade?

Following the transaction, Eric Hanson directly holds 76,392 Celsius common shares. This total includes the 7,500 shares acquired in the May 21, 2026 open-market purchase, as disclosed in the Form 4 insider filing for Celsius Holdings.

Was the Celsius (CELH) insider transaction a purchase or a sale?

The transaction was a purchase of Celsius common stock. The Form 4 lists a code "P" and describes it as an open-market purchase, indicating a buy-side trade rather than a sale or other type of insider disposition.

What does the Form 4 code "P" mean in the Celsius (CELH) filing?

The code "P" on the Form 4 indicates a purchase transaction. In this case, it reflects Eric Hanson’s open-market acquisition of 7,500 Celsius common shares, distinguishing it from sales, option exercises, gifts, or other non-purchase insider activities.