Dutch Bros (NYSE: BROS) entities sell 1.5M shares under 10b5-1 plans
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Dutch Bros Inc. disclosed that entities associated with Executive Chairman Travis Boersma executed open-market sales of 1,499,999 shares of Class A Common Stock over June 10–11, 2026. The shares were sold indirectly by DM Individual Aggregator, LLC and DM Trust Aggregator, LLC.
Sale prices were reported as weighted averages, with individual transactions priced around $60–$64 per share. According to the footnotes, these transactions were carried out automatically under pre-arranged Rule 10b5-1 trading plans adopted by the DM Trust Aggregator, LLC and DM Individual Aggregator, LLC, and Boersma disclaims beneficial ownership beyond any pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,499,999 shares ($92,558,344)
Net Sell
10 txns
Insider
Boersma Travis
Role
Executive Chairman of Board
Sold
1,499,999 shs ($92.56M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 233,690 | $62.4706 | $14.60M |
| Sale | Class A Common Stock | 226,120 | $63.457 | $14.35M |
| Sale | Class A Common Stock | 29,135 | $64.1045 | $1.87M |
| Sale | Class A Common Stock | 124,771 | $62.4706 | $7.79M |
| Sale | Class A Common Stock | 120,729 | $63.457 | $7.66M |
| Sale | Class A Common Stock | 15,555 | $64.1045 | $997K |
| Sale | Class A Common Stock | 461,532 | $60.3528 | $27.85M |
| Sale | Class A Common Stock | 27,413 | $61.0797 | $1.67M |
| Sale | Class A Common Stock | 247,456 | $60.3362 | $14.93M |
| Sale | Class A Common Stock | 13,598 | $61.0797 | $831K |
Holdings After Transaction:
Class A Common Stock — 4,769,885 shares (Indirect, By DM Trust Aggregator, LLC)
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by DM Trust Aggregator, LLC on February 19, 2026. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $60.0000 to $60.9900 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The reporting person is the manager of DM Trust Aggregator, LLC and DM Individual Aggregator, LLC (the "DM Trusts"). Multiple members hold ownership interests in the DM Trusts, including the reporting person. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein, if any, and the inclusion of the reported securities in this report shall not be deemed an admission of beneficial ownership of all of the reported securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or any other purpose Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $61.0000 to $61.3000 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $62.0000 to $62.9900 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $63.0000 to $63.9900 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $64.0000 to $64.2300 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by DM Individual Aggregator, LLC on February 19, 2026.
Key Figures
Total shares sold: 1,499,999 shares
Example sale price: $60.3362 per share
Example sale price: $63.4570 per share
+3 more
6 metrics
Total shares sold
1,499,999 shares
Net open-market sales on June 10–11, 2026
Example sale price
$60.3362 per share
Open-market sale price on June 10, 2026 (non-derivative)
Example sale price
$63.4570 per share
Open-market sale price on June 11, 2026 (non-derivative)
Example sale price
$62.4706 per share
Open-market sale price on June 11, 2026 (non-derivative)
Number of sale transactions
10 transactions
Non-derivative open-market sales of Class A Common Stock
Net buy/sell direction
Net sale of 1,499,999 shares
Form 4 transaction summary shows net-sell activity
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, pecuniary interest, beneficial ownership, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by DM Trust Aggregator, LLC"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging"
pecuniary interest financial
"disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein"
beneficial ownership regulatory
"shall not be deemed an admission of beneficial ownership of all of the reported securities"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Section 16 of the Securities Exchange Act of 1934 regulatory
"for purposes of Section 16 of the Securities Exchange Act of 1934, as amended"
A provision of federal securities law that requires company insiders—directors, officers and large shareholders—to publicly report their stock holdings and trades and to surrender any “short-swing” profits from purchases and sales within a six-month window. It acts like a rule that forces leaders to announce their trades and prevents quick buy-sell windfalls, giving investors transparency into insider activity and reducing opportunities for unfair gain.
FAQ
What did Dutch Bros (BROS) report in this Form 4 filing?
Dutch Bros reported that entities linked to Executive Chairman Travis Boersma sold 1,499,999 shares of Class A Common Stock. These were open-market sales executed indirectly through DM Individual Aggregator, LLC and DM Trust Aggregator, LLC over June 10–11, 2026.
Does Travis Boersma still have an interest in Dutch Bros (BROS) after these sales?
The filing shows shares are held through DM Trust Aggregator, LLC and DM Individual Aggregator, LLC. Boersma is their manager but disclaims beneficial ownership of the reported securities except to the extent of any pecuniary interest he may have.
What type of security was involved in the Dutch Bros (BROS) insider transactions?
All reported transactions involved Dutch Bros Class A Common Stock. The Form 4 lists each as a non-derivative open-market sale, with transaction code “S” and prices disclosed on a weighted average basis within specified daily trading ranges.