ZoomInfo Recognized as a Leader in Enrichment and Hygiene in Snowflake’s Modern Marketing Data Stack Report
ZoomInfo (ZI) has been named a Leader in Snowflake's 2025 Modern Marketing Data Stack report in the Enrichment and Hygiene category. The recognition comes from analysis of over 9,800 Snowflake customers' usage patterns as of April 2024. Since 2021, joint customers have utilized ZoomInfo's business contact data to enhance their first-party data within Snowflake's AI Data Cloud.
The report identifies 10 technology categories important for marketing data stacks and highlights three core factors: AI, data gravity, and privacy. ZoomInfo's Data-as-a-Service (DaaS) product helps create a reliable data foundation enabling marketers to deploy AI solutions at scale and reach potential customers earlier in their buying cycle.
ZoomInfo (ZI) è stato nominato Leader nel rapporto sul Modern Marketing Data Stack 2025 di Snowflake nella categoria Arricchimento e Igiene. Questo riconoscimento deriva dall'analisi degli schemi di utilizzo di oltre 9.800 clienti di Snowflake a partire da aprile 2024. Dal 2021, i clienti comuni hanno utilizzato i dati di contatto aziendale di ZoomInfo per migliorare i loro dati di prima parte all'interno dell'AI Data Cloud di Snowflake.
Il rapporto identifica 10 categorie tecnologiche importanti per gli stack di dati di marketing ed evidenzia tre fattori fondamentali: AI, gravità dei dati e privacy. Il prodotto Data-as-a-Service (DaaS) di ZoomInfo aiuta a creare una base dati affidabile che consente ai marketer di implementare soluzioni AI su larga scala e raggiungere potenziali clienti prima nel loro ciclo di acquisto.
ZoomInfo (ZI) ha sido nombrado Líder en el informe 2025 del Modern Marketing Data Stack de Snowflake en la categoría de Enriquecimiento e Higiene. Este reconocimiento proviene del análisis de los patrones de uso de más de 9,800 clientes de Snowflake a partir de abril de 2024. Desde 2021, los clientes conjuntos han utilizado los datos de contacto empresarial de ZoomInfo para mejorar sus datos de primera parte dentro del AI Data Cloud de Snowflake.
El informe identifica 10 categorías tecnológicas importantes para los stacks de datos de marketing y destaca tres factores clave: IA, gravedad de datos y privacidad. El producto Data-as-a-Service (DaaS) de ZoomInfo ayuda a crear una base de datos confiable que permite a los especialistas en marketing implementar soluciones de IA a gran escala y alcanzar a los clientes potenciales más temprano en su ciclo de compra.
ZoomInfo (ZI)는 Snowflake의 2025 현대 마케팅 데이터 스택 보고서에서 정보 보강 및 위생 분야의 리더로 선정되었습니다. 이 인식은 2024년 4월 기준으로 9,800명 이상의 Snowflake 고객의 사용 패턴 분석에서 비롯됩니다. 2021년 이후 공동 고객들은 Snowflake의 AI 데이터 클라우드 내에서 ZoomInfo의 비즈니스 연락처 데이터를 활용하여 자사 데이터를 향상시켜 왔습니다.
보고서는 마케팅 데이터 스택에 중요한 10개 기술 카테고리를 식별하고 세 가지 핵심 요소: AI, 데이터 중력 및 프라이버시를 강조합니다. ZoomInfo의 데이터 서비스(DaaS) 제품은 신뢰할 수 있는 데이터 기초를 만들어 마케팅 전문가가 대규모로 AI 솔루션을 배포하고 고객의 구매 주기 초기 단계에서 잠재 고객에게 다가갈 수 있도록 돕습니다.
ZoomInfo (ZI) a été désigné Leader dans le rapport 2025 du Modern Marketing Data Stack de Snowflake dans la catégorie Enrichissement et Hygiène. Cette reconnaissance provient de l'analyse des modèles d'utilisation de plus de 9 800 clients de Snowflake à partir d'avril 2024. Depuis 2021, les clients communs ont utilisé les données de contact commerciales de ZoomInfo pour améliorer leurs données de première partie au sein du AI Data Cloud de Snowflake.
Le rapport identifie 10 catégories technologiques essentielles pour les stacks de données marketing et met en évidence trois facteurs clés : IA, gravité des données et confidentialité. Le produit Data-as-a-Service (DaaS) de ZoomInfo contribue à créer une base de données fiable permettant aux marketeurs de déployer des solutions IA à grande échelle et d'atteindre les clients potentiels plus tôt dans leur cycle d'achat.
ZoomInfo (ZI) wurde im Bericht zum Modern Marketing Data Stack 2025 von Snowflake in der Kategorie Anreicherung und Hygiene als Leader ausgezeichnet. Diese Anerkennung resultiert aus der Analyse der Nutzungsmuster von über 9.800 Snowflake-Kunden ab April 2024. Seit 2021 haben gemeinsame Kunden die Geschäftskontaktdaten von ZoomInfo genutzt, um ihre First-Party-Daten innerhalb der AI Data Cloud von Snowflake zu verbessern.
Der Bericht identifiziert 10 wichtige Technologiekategorien für Marketing-Datenstacks und hebt drei Kernfaktoren hervor: KI, Datenanziehung und Datenschutz. Das Data-as-a-Service (DaaS)-Produkt von ZoomInfo hilft, eine zuverlässige Datenbasis zu schaffen, die es Marketingexperten ermöglicht, KI-Lösungen in großem Maßstab bereitzustellen und potenzielle Kunden früher im Kaufzyklus zu erreichen.
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The report identifies the top marketing and advertising applications and platforms used by Snowflake customers
Takeaways:
- Snowflake examined how more than 9,800 customers in the Snowflake AI Data Cloud build their marketing stacks to drive business growth.
- As a Leader in the Enrichment and Hygiene category, ZoomInfo helps Snowflake customers clean, maintain, and fill gaps in their first-party data.
- Without accurate data, go-to-market teams can’t take advantage of AI-powered tools
Since 2021, joint customers have used ZoomInfo’s industry-leading company and business contact data to fill gaps in their existing first-party data and create a reliable, accurate go-to-market data foundation in Snowflake’s AI Data Cloud. Enriching data quality through ZoomInfo’s Data-as-a-Service (DaaS) product creates a reliable, unified data foundation that allows marketers to deploy AI solutions at scale.
“We’re proud to be recognized as a Leader in Snowflake’s 2025 Modern Marketing Data Stack report,” said Sneh Kakileti, ZoomInfo’s Vice President of Product Management. “For today’s marketers, data is more than just numbers on a dashboard – it’s the key to unlocking new opportunities and staying ahead of the competition. When leveraged in the Snowflake AI Data Cloud, ZoomInfo’s data and buying signals are powerful insights to reach potential customers much earlier in their buying cycle, giving GTM teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account fit scores.”
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness.
“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides,” said Denise Persson, Chief Marketing Officer at Snowflake. “ZoomInfo emerged as a leader in Enrichment and Hygiene with joint customers leveraging their technologies to enable effective data-driven marketing.”
Learn more by downloading Snowflake’s 2025 Modern Marketing Data Stack report.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241104456007/en/
Media:
ZoomInfo Communications
pr@zoominfo.com
Source: ZoomInfo
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