ZoomInfo Named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Rhea-AI Summary

ZoomInfo (NASDAQ: ZI) has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms. ZoomInfo Marketing, launched in 2022, has progressed from the Visionary quadrant in 2023 to Leader status in 2024. The platform works in conjunction with ZoomInfo Copilot, leveraging a unified data foundation to enable marketing and sales alignment through real-time insights and coordinated outreach. The solution helps teams target and convert leads through insight-driven orchestration and personalized engagement across multiple channels.

Positive

• Achieved Leader status in Gartner Magic Quadrant for ABM Platforms, upgrading from Visionary status in previous year
• Successful market penetration in less than three years since launch
• Integration between ZoomInfo Marketing and Copilot platforms enhances product offering

Negative

• None.

Insights

Market Research Analyst

ZoomInfo's elevation to Leader status in Gartner's Magic Quadrant for ABM platforms, advancing from its Visionary position in 2023, demonstrates significant market validation. While the recognition is prestigious, the more substantial business implication lies in ZoomInfo's successful integration of AI-powered sales tools with ABM capabilities, addressing a growing market need.

The unified data foundation supporting both ZoomInfo Marketing and Copilot creates a compelling competitive advantage in the $1.6 billion ABM market. This integration addresses a critical pain point in B2B sales - the alignment between marketing and sales teams. The real-time intent data and coordinated outreach capabilities could drive increased adoption among enterprise customers, potentially expanding ZoomInfo's market share and average revenue per user.

ZoomInfo’s ABM platform, ZoomInfo Marketing, is powered by the same leading data and real-time insights as ZoomInfo Copilot, enabling marketing and sales alignment and coordinated outreach

Takeaways:

• After its launch in 2022, ZoomInfo Marketing was positioned in the Visionary quadrant in 2023, and positioned as a Leader in 2024.
• ZoomInfo’s unified data foundation powers both ZoomInfo Marketing and ZoomInfo Copilot, aligning marketing and sales teams and arming them with real-time insights for perfectly timed and coordinated outreach to key accounts.
• The Gartner Magic Quadrant is a culmination of research in a specific market, providing a wide-angle view of the relative positions of the market’s competitors.

VANCOUVER, Wash.--(BUSINESS WIRE)--

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced it was named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.

ZoomInfo Marketing positioned as a Leader in the 2024 Gartner Magic Quadrant for ABM Platforms (Graphic: Business Wire)

ZoomInfo Marketing, ZoomInfo’s ABM platform, was launched in 2022 to help demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement. Real-time intent data and other advanced market insights help teams drive pipeline and turn prospects into customers.

ZoomInfo Marketing works together with ZoomInfo Copilot – the company’s AI-powered sales platform – to optimize core ABM use cases like account acquisition, retention, and expansion. ZoomInfo’s unified, dynamic data foundation powers both platforms, aligning marketing and sales teams and arming them with real-time insights for perfectly timed and coordinated outreach to key accounts. ZoomInfo Marketing users launch campaigns that identify, reach, and influence target accounts across multiple channels to help boost engagement signals and grow pipeline. Meanwhile, their counterparts in sales capitalize on the increased number of signals in their Target Account lists in ZoomInfo Copilot, allowing them to act on these opportunities at scale.

“I’m proud to see the industry recognize ZoomInfo Marketing and the incredible success it has achieved in less than three years,” ZoomInfo Founder and CEO Henry Schuck said. “We entered this space in 2022 to deliver on the market’s demand for a data-driven ABM solution. Today, the combination of ZoomInfo Marketing and ZoomInfo Copilot provides a powerful, integrated solution that enhances ZoomInfo’s ability to address critical needs and use cases within the ABM market.”

Customer perspectives:

• “The Scoops and alert options to find recent activity are game-changers for marketing campaigns.” – Product marketing associate, services firm (review)
• “With a unique and attractive dashboard, ZoomInfo Marketing enables us to easily target and engage new clients for our company.” – Senior product marketing manager, manufacturing company (review)

The Gartner Magic Quadrant is a culmination of research in a specific market, providing a wide-angle view of the relative positions of the market’s competitors. A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct: Leaders, Challengers, Visionaries and Niche Players. This research helps data and analytics leaders make critical decisions selecting an ABM platform vendor.

Download a copy of the 2024 Gartner Magic Quadrant for ABM Platforms to learn more. In his blog post, ZoomInfo SVP of Product Marketing Jam Khan explains how he believes best-in-class data differentiates ZoomInfo’s ABM solution from the rest of the market.

NOTE: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Ray Pun, Julian Poulter, Chris Chandler, Upasna Chandna, November 11, 2024.

Gartner® Magic Quadrant™ is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241114204737/en/

Media Contact

Rob Morse

Senior Communications Manager

pr@zoominfo.com

Source: ZoomInfo

FAQ

When was ZoomInfo Marketing (ZI) launched?

ZoomInfo Marketing was launched in 2022 as ZoomInfo's Account-Based Marketing (ABM) platform.

What is ZoomInfo's (ZI) position in the 2024 Gartner Magic Quadrant for ABM Platforms?

ZoomInfo was named a Leader in the 2024 Gartner Magic Quadrant for Account-Based Marketing Platforms, advancing from its Visionary position in 2023.

How does ZoomInfo Marketing integrate with ZoomInfo Copilot?

Both platforms share a unified data foundation, enabling marketing and sales teams to align their efforts and use real-time insights for coordinated outreach to key accounts.