ZoomInfo Named a Leader Among B2B Marketing and Sales Data Providers by Independent Research Firm
- ZoomInfo received top scores in Current Offering and Strategy categories.
- The company achieved the highest possible score in the Market Presence category.
- Forrester recognized ZoomInfo for its depth of data coverage, innovation, and data security compliance.
- ZoomInfo's investments in data accuracy and global data expansion were acknowledged.
- The company received the highest score in 21 out of 28 criteria evaluated by Forrester.
- ZoomInfo's platform now offers profiles on 321 million professional contacts at 104 million companies worldwide.
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Insights
The recognition of ZoomInfo as a leader in The Forrester Wave™ report for B2B Marketing and Sales Data Providers is significant. It indicates that ZoomInfo's offerings are highly regarded in the industry for their comprehensive data coverage and integration capabilities. The report's emphasis on ZoomInfo's data depth, including firmographic and demographic information, highlights the company's ability to provide detailed insights into potential customer bases, which is crucial for targeted marketing and sales strategies.
ZoomInfo's high scores in behavioral and intent data suggest that their platform can effectively identify and predict potential customer behavior, a key factor in crafting personalized customer experiences and improving conversion rates. The company's focus on data matching, enrichment and innovation indicates a strong commitment to maintaining data accuracy and utility, which can translate into more effective go-to-market strategies for their clients.
Furthermore, ZoomInfo's substantial R&D investments and the establishment of ZoomInfo Labs in 2022 underline their dedication to innovation. This could imply a competitive edge in the rapidly evolving field of data analytics and signal potential for future growth in their offerings, which could be of interest to investors monitoring the company's trajectory.
ZoomInfo's financial commitment, as mentioned in their hundreds of millions of dollars investment in data platforms, aligns with the company's strategic vision to evolve into a revenue technology company. This level of investment is noteworthy and suggests that ZoomInfo is prioritizing the expansion and refinement of its data services. The report's acknowledgment of ZoomInfo's R&D budget as significantly larger than most of its competitors indicates a strong financial position and a strategic allocation of resources towards long-term growth and product development.
The company's market presence score, being the highest possible, reflects a strong brand and customer base, which are important indicators of financial health and market penetration. The expansion of their data platform to include profiles on 321 million professional contacts and 104 million companies worldwide illustrates aggressive growth and scaling efforts, which may positively influence investor confidence and the company's stock valuation.
ZoomInfo's high scores in data security and privacy compliance are crucial in an era where data breaches and privacy concerns are on the rise. The company's approach to data privacy as foundational to its business model is a strong selling point, especially as global privacy and security regulations become stricter. For clients and investors, ZoomInfo's commitment to responsible data management and compliance with privacy laws is a significant trust factor.
The recognition by Forrester for data security and privacy compliance may reduce the risk profile for ZoomInfo from a legal and reputational standpoint. Prospective clients, especially those in industries with stringent data handling requirements, may find ZoomInfo's platform more appealing due to these high compliance standards. This could lead to an expansion of their customer base and potentially increase the company's market share.
Company Received the Top Scores in Current Offering and Strategy Categories, and Received the Highest Possible Score in the Market Presence Category
The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology marketplace, and recognized ZoomInfo for its depth of data coverage, behavioral and intent data, broad integration capabilities, built-in data management, and data security and compliance. ZoomInfo received the highest possible score in 21 of the 28 criteria evaluated by Forrester.
“We’re incredibly proud to be named a Leader in this evaluation,” ZoomInfo Chief Product Officer Dominik Facher said. “We have invested hundreds of millions of dollars in ensuring we have the broadest, most accurate, and freshest B2B data platform for sales, marketing, and operations teams. This recognition represents a landmark achievement for ZoomInfo. Trustworthy data is becoming increasingly critical for businesses – especially as AI adoption accelerates – and relying on the most accurate, real-time data and signals empowers go-to-market teams to win faster.”
Depth of Data Coverage
ZoomInfo received the highest scores possible across several criteria of Behavioral/Intent Data, Depth of Account and Contact Data, Data Matching & Enrichment, and Innovation. The report states that “ZoomInfo’s offering is highlighted by its depth of coverage in firmographic (account) and demographic (contact) data, including its account hierarchy capabilities. The company also demonstrated exceptional complementary data offerings, broad integration capabilities, and built-in data management and hygiene functionality that rivals customer data platform vendors.”
Additionally, the report notes that “ZoomInfo has cemented its position as a comprehensive marketing and sales data provider, while executing its strategic vision to become a revenue technology company leveraging proprietary data as a differentiator. Innovation is a strategic strength, led by an R&D budget that dwarfs that of most competitors and the creation of ZoomInfo Labs in 2022.”
ZoomInfo also received the top score in the Firmographic (Account) Data criterion and among the second-highest in Data Acquisition and Processing.
With ZoomInfo’s recent investments in its global data, its platform now offers profiles on 321 million professional contacts at 104 million companies around the world, representing 6x and 3x growth, respectively.
Data Security and Privacy Compliance
ZoomInfo earned the highest score possible in both criteria within Data Security and Compliance – Data Security and Privacy; and Compliant Data Collection.
“As a privacy-first organization, ZoomInfo has always considered data privacy foundational to our business,” ZoomInfo Chief Compliance Officer Simon McDougall said. “This means taking diligent care in how we maintain, share, and use our data, as well as setting an example of how companies should strive to comply with global privacy and security regulations. Not only are we proud to be recognized for, in our opinion, the way we deliver essential business data to our customers, but we remain steadfast in our commitment to doing so responsibly.”
The Forrester evaluation adds that “[s]ince customers expressed concerns about privacy compliance outside
Read the entire The Forrester Wave™: Marketing And Sales Data Providers report here.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
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Media Contact
Rob Morse
Senior Communications Manager
pr@zoominfo.com
Source: ZoomInfo
FAQ
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