Reltio Announces Integration with ZoomInfo to Enrich Customer Data, Boost Sales and Marketing Effectiveness, and Drive Revenue Growth
Reltio has announced integration with ZoomInfo through Reltio Enrichment, combining Reltio Data Cloud™ with ZoomInfo's B2B database to enhance sales and marketing effectiveness. The integration provides real-time customer data enrichment with 200+ unique company attributes and contact information. Key features include customer data governance, enriched profiles, hierarchies and relationships, up-to-date contact data, and AI-driven innovation. Reltio reported closing deals 31 days faster on average after implementing this integration in their own operations.
Reltio ha annunciato l'integrazione con ZoomInfo tramite Reltio Enrichment, unendo il Reltio Data Cloud™ con il database B2B di ZoomInfo per migliorare l'efficacia delle vendite e del marketing. L'integrazione offre un arricchimento dei dati sui clienti in tempo reale con oltre 200 attributi unici delle aziende e informazioni di contatto. Le caratteristiche principali includono governance dei dati dei clienti, profili arricchiti, gerarchie e relazioni, dati di contatto aggiornati e innovazione guidata dall'IA. Reltio ha riferito di chiudere affari in media 31 giorni più rapidamente dopo aver implementato questa integrazione nelle proprie operazioni.
Reltio ha anunciado la integración con ZoomInfo a través de Reltio Enrichment, combinando Reltio Data Cloud™ con la base de datos B2B de ZoomInfo para mejorar la efectividad de ventas y marketing. La integración proporciona enriquecimiento de datos de clientes en tiempo real con más de 200 atributos únicos de empresas e información de contacto. Las características clave incluyen gobernanza de datos de clientes, perfiles enriquecidos, jerarquías y relaciones, datos de contacto actualizados e innovación impulsada por IA. Reltio reportó cerrar contratos en promedio 31 días más rápido después de implementar esta integración en sus propias operaciones.
렐티오(Reltio)가 줌인포(ZoomInfo)와의 통합을 발표했습니다. 렐티오 인리치먼트를 통해 렐티오 데이터 클라우드™와 줌인포의 B2B 데이터베이스를 결합하여 판매 및 마케팅의 효율성을 향상시키고 있습니다. 이 통합은 200개 이상의 고유한 회사 속성과 연락처 정보를 포함한 실시간 고객 데이터 보강을 제공합니다. 주요 기능으로는 고객 데이터 거버넌스, 보강된 프로필, 계층 및 관계, 최신 연락처 데이터, AI 기반 혁신 등이 있습니다. 렐티오는 이 통합을 자체 운영에 적용한 후 평균적으로 거래를 31일 더 빠르게 마감했다고 보고했습니다.
Reltio a annoncé son intégration avec ZoomInfo grâce à Reltio Enrichment, combinant Reltio Data Cloud™ avec la base de données B2B de ZoomInfo pour améliorer l'efficacité des ventes et du marketing. L'intégration fournit un enrichissement des données clients en temps réel avec plus de 200 attributs uniques d'entreprises et d'informations de contact. Les principales caractéristiques incluent la gouvernance des données clients, des profils enrichis, des hiérarchies et des relations, des données de contact à jour et une innovation pilotée par l'IA. Reltio a déclaré avoir conclu des affaires en moyenne 31 jours plus rapidement après avoir mis en œuvre cette intégration dans ses propres opérations.
Reltio hat die Integration mit ZoomInfo über Reltio Enrichment angekündigt, die Reltio Data Cloud™ mit der B2B-Datenbank von ZoomInfo kombiniert, um die Effektivität von Vertrieb und Marketing zu verbessern. Die Integration bietet eine Echtzeit-Anreicherung von Kundendaten mit über 200 einzigartigen Unternehmensattributen und Kontaktdaten. Zu den Hauptmerkmalen gehören die Datenverwaltung von Kunden, angereicherte Profile, Hierarchien und Beziehungen, aktuelle Kontaktdaten und KI-gestützte Innovation. Reltio berichtete, dass sie nach der Implementierung dieser Integration in ihren eigenen Betrieb im Durchschnitt 31 Tage schneller Abschlüsse tätigen konnten.
- Integration resulted in 31-day reduction in deal closing time based on Reltio's implementation
- Enhanced data capabilities with 200+ unique company attributes for better customer insights
- AI-driven innovation including GenAI and LLM for data unification
- None.
Insights
This integration announcement, while showcasing enhanced data capabilities, has immediate financial impact on ZoomInfo (ZI). The partnership with Reltio expands ZI's data distribution channels but represents an incremental revenue opportunity rather than a transformative deal. The only concrete metric mentioned - Reltio's 31-day faster deal closure - is from their internal use case rather than a broader market validation.
The technical integration leverages ZI's core B2B data assets and includes 200+ company data attributes plus contact information, but the revenue impact will depend on Reltio's customer adoption rates and implementation success. While this enhances ZI's competitive position in the B2B data space, it's more of a strategic product development than a material financial catalyst.
Reltio Enrichment with ZoomInfo combines Reltio Data Cloud™ with ZoomInfo’s extensive B2B database, providing sales and marketing teams with real-time data and insights about customers to significantly enhance campaigns
Integrating Reltio’s cloud-native data unification platform with ZoomInfo’s industry-leading B2B data provides sales and marketing teams with a wealth of high-integrity, up-to-the-minute insights about customers and their relevant contacts—including 200+ unique company data attributes and critical contact information such as direct phone numbers, emails, management level, and job function.
“By integrating Reltio’s cloud-native, data-unification platform with ZoomInfo’s comprehensive company and contact data, we’re equipping sales and marketing teams with high-quality, real-time insights,” said Manish Sood, CEO and Founder of Reltio. “This collaboration exemplifies our commitment to helping businesses make smarter, faster decisions built on enriched, trusted data, to drive better outcomes for our joint customers.”
Sood added, “We leveraged ZoomInfo to enrich our prospect data in our own award-winning, account-based experience transformation at Reltio. We began closing deals 31 days faster on average, demonstrating the power of this integration in driving business outcomes and generating revenue.”
Reltio Enrichment with ZoomInfo includes these essential features:
- Customer data governance: Allows users to discover matching records from ZoomInfo and automatically merge the best-matched record with the customer profile.
- Enriched profiles: Provides quick enrichment of customer and prospect data from ZoomInfo, with real-time web services, batch, or on-demand frequencies, so data remains current.
- Hierarchies and relationships: ZoomInfo’s parent/child company hierarchies can be brought in or constructed automatically during enrichment to view customers within their corporate structures.
- Up-to-date contact data: ZoomInfo supports B2B businesses with comprehensive data – job titles, roles, email addresses, phone numbers, and more – a useful resource for sales, marketing, and other customer-facing teams.
- AI-driven innovation: Leverages Reltio Data Cloud’s pioneering GenAI and LLM for data unification; offers a GenAI-powered conversational assistant; uses horizontal pretrained ML models for entity resolution with semantic understanding.
“Reltio Enrichment with ZoomInfo gives users seamless access to ZoomInfo data, unlocking a comprehensive view of their customers and accelerating revenue growth,” said Sneh Kakileti, Vice President, Product Management at ZoomInfo. “In order to close deals, sales and marketing teams need constantly refreshed data about their target market. ZoomInfo continues to lead the industry in offering a wide variety of accurate company and business contact data, and doing so in a privacy-compliant manner.”
Both Reltio Multidomain MDM and Reltio Customer 360™ can be preconfigured for ZoomInfo organization and contact enrichment. Users no longer need to first define their base data model, matching algorithm, or integration APIs since they are configured out of the box. Reltio also provides a low-code/no-code editor if additional customization for the integration is required.
ABOUT ZOOMINFO
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams—all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
ABOUT RELTIO
At Reltio, we believe data should accelerate the speed of business and fuel your success. Our AI-powered data unification and management offerings deliver unified, trusted data where and when it's needed, so that enterprises can be responsive to changing business needs. Reltio Data Cloud™ (formerly “Reltio Connected Data™ Platform”) encompasses our entire ecosystem of solutions, including Reltio Customer 360™, Multidomain Master Data Management (MDM), and Entity Resolution. Reltio Data Cloud unifies disparate data sources in real-time, creating a single, trusted source of truth. Leading enterprise brands across multiple industries around the globe rely on our award-winning data unification and management capabilities to improve efficiency, manage risk, and drive growth.
“Reltio” is a registered trademark, and “Reltio Customer 360”, “Reltio Data Cloud”, and “Reltio Connected Data Platform” are trademarks of, Reltio, Inc. All Rights Reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112712610/en/
Alan Ryan
Allison Worldwide for Reltio
Reltio@allisonworldwide.com
Source: Reltio
FAQ
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