Zillow Adds Down Payment Assistance Information to For Sale Listings

Rhea-AI Summary

Zillow has partnered with Down Payment Resource to enhance homeownership accessibility by integrating down payment assistance program information into its property listings. This feature allows buyers to discover available assistance programs by entering basic information, potentially revealing over 2,000 programs nationwide with an average benefit of $17,000. The initiative aims to empower underrepresented communities facing challenges in saving for down payments amid rising home prices. Zillow's Social Impact Product team developed this feature as part of its broader strategy to promote affordable homeownership.

Positive

• Partnership with Down Payment Resource enhances accessibility to down payment assistance.
• Integration of assistance program information on all eligible listings nationwide.
• Potential average benefit of $17,000 per assistance program could increase homeownership.
• Addresses barriers to homeownership for underrepresented communities.

Negative

• None.

SEATTLE, Dec. 15, 2021 /PRNewswire/ -- Zillow today announced a partnership with Down Payment Resource to help home shoppers discover the wide variety of down payment assistance programs that can make homeownership more attainable, especially for first-time home buyers.

Home listings on Zillow now include information about the number of potential down payment assistance programs that may be available to buyers searching for homes on its platform. Interested home shoppers can input some basic information that is run through Down Payment Resource's extensive database, which then populates a list of all potentially available programs. Buyers will see a specific maximum amount of assistance offered and links to gather more details. This feature can be found on all eligible for-sale listings nationwide.

"We want everyone to have access to resources that can help overcome common barriers to homeownership like the difficulty of saving for a down payment, which is especially challenging within underrepresented communities," said Grace Chung, Zillow's director of social impact. "Down payment assistance programs provide a viable pathway to homeownership, which can help build generational wealth and economic opportunity for many that may not have been able to imagine it for themselves. Information is power, and Zillow is proud to partner with Down Payment Resource to shed more light on these important programs."

Over the past year, skyrocketing home prices have made it harder for potential buyers to save for a down payment. In Zillow surveys, two-thirds of buyers considered affording the down payment as a barrier to homeownership. First-time buyers should expect to spend a year longer saving a down payment than they would have needed five years ago.

Many home buyers may not be aware of the programs that could help them with their down payment, closing costs, or taxes. All 3,143 U.S. counties have at least one down payment assistance program, and more than 2,000 counties have 10 or more available programs. According to an analysis conducted by Down Payment Resource, the estimated average benefit of a down payment assistance program today is approximately $17,000.

"Millions of people may be more qualified to buy a home than they realize, and partnering with Zillow is a great opportunity to help guide these individuals from dreaming to reality," said Rob Chrane, CEO and founder of Down Payment Resource. "We've worked for many years to curate the most expansive list of affordable homeownership resources available. Nearly every community is served by some type of assistance program, and it's our mission to get this information into the hands of those that need it."

This feature was developed and launched by Zillow's Social Impact Product team, a specialized group of engineers and product managers dedicated to creating positive change in the housing marketplace. This is another milestone in Zillow's broader social impact strategy to provide products and solutions that help people unlock life's next chapter such as the LGBT Local Legal Protections and the Housing Connector search tool.

Down Payment Resource is the industry authority for the most current information about down payment assistance and other affordable lending programs. The company tracks more than 2,200 programs nationwide, of which more than 73% specifically support down payment or closing cost assistance. Many of these programs vary by location and are often offered by state, county or city governments.

About Zillow Group

Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease.

Zillow Group's affiliates and subsidiaries include Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Zillow Homes, Inc., Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).

About Down Payment Resource

Down Payment Resource (DPR) helps its business partners connect homebuyers to the down payment help they need through its award-winning technology. The company tracks funding status, eligibility rules, benefits, and more for over 2,000 down payment assistance and affordable lending programs. DPR was recognized by Inman News as "Most Innovative New Technology" and the HousingWire Tech100™. DPR licenses its products to Multiple Listing Services, REALTOR® Associations, real estate search sites, lenders, and housing counselors across the country. DPR's subscription based service, Down Payment Connect, helps agents and loan officers match buyers to available programs. For more information, please visit DownPaymentResource.com and find DPR on Twitter at @DwnPmtResource.

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SOURCE Zillow

FAQ

What is the recent partnership announced by Zillow?

Zillow has partnered with Down Payment Resource to provide information on down payment assistance programs directly on its property listings.

How does Zillow's new feature help homebuyers?

The feature allows homebuyers to find available down payment assistance programs that can help them afford home purchases, potentially revealing average benefits of $17,000.

When was the Zillow and Down Payment Resource partnership announced?

The partnership was announced on December 15, 2021.

Which company is behind the down payment assistance integration on Zillow?

The integration is a result of Zillow's partnership with Down Payment Resource.

What is the average benefit of down payment assistance programs mentioned in the Zillow announcement?

The estimated average benefit of down payment assistance programs is approximately $17,000.