Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale, Powered by Snowflake
Zeta Global (NYSE: ZETA) has unveiled the Zeta Media Engine, Powered by Snowflake, a new AI-powered solution for people-based marketing at scale. This privacy-first solution leverages Snowflake Data Clean Room, Zeta's Identity Graph, and AI tools to enable programmatic activation across the open web. Key features include:
1. People-based prospecting: Enriches first-party data with Zeta's 240+ million profiles dataset.
2. Multi-party data integration: Combines first-party, second-party, and third-party data for insights and audience targeting.
3. Deterministic measurement: Provides performance and lift measurement within the Data Clean Room.
The collaboration aims to enhance precision in marketing programs without sacrificing scale, allowing marketers to enrich, expand, and activate their first-party data for improved personalization across paid media.
Zeta Global (NYSE: ZETA) ha presentato il Zeta Media Engine, alimentato da Snowflake, una nuova soluzione basata sull'IA per il marketing personalizzato su larga scala. Questa soluzione orientata alla privacy sfrutta Snowflake Data Clean Room, il Grafico di Identità di Zeta e strumenti di intelligenza artificiale per consentire l'attivazione programmatica su internet aperto. Le caratteristiche principali includono:
1. Prospecting basato sulle persone: Arricchisce i dati di prima parte con il dataset di oltre 240 milioni di profili di Zeta.
2. Integrazione di dati multi-party: Combina dati di prima, seconda e terza parte per approfondimenti e targeting del pubblico.
3. Misurazione deterministica: Fornisce misurazioni di performance e incremento all'interno della Data Clean Room.
La collaborazione mira a migliorare la precisione nei programmi di marketing senza compromettere la scala, permettendo ai marketer di arricchire, espandere e attivare i propri dati di prima parte per una personalizzazione migliorata nei media a pagamento.
Zeta Global (NYSE: ZETA) ha presentado el Zeta Media Engine, impulsado por Snowflake, una nueva solución impulsada por IA para el marketing basado en personas a gran escala. Esta solución prioriza la privacidad y aprovecha Snowflake Data Clean Room, el Gráfico de Identidad de Zeta y herramientas de IA para permitir la activación programática en la web abierta. Las características clave incluyen:
1. Prospección basada en personas: Enriquece los datos propios con el conjunto de datos de más de 240 millones de perfiles de Zeta.
2. Integración de datos de múltiples partes: Combina datos de primera, segunda y tercera parte para obtener información y segmentación de audiencia.
3. Medición determinista: Proporciona mediciones de rendimiento y aumento dentro de la Data Clean Room.
La colaboración tiene como objetivo mejorar la precisión en los programas de marketing sin sacrificar la escala, permitiendo a los comerciales enriquecer, expandir y activar sus datos de primera parte para una personalización mejorada en los medios pagados.
자타글로벌(Zeta Global, NYSE: ZETA)은 스노우플레이크 기반의 자타 미디어 엔진을 공개했습니다. 이는 대규모 개인 맞춤형 마케팅을 위한 새로운 AI 기반 솔루션입니다. 이 개인 정보 보호 우선 솔루션은 스노우플레이크 데이터 클린 룸, 자타의 아이덴티티 그래프 및 AI 도구를 활용하여 공개 웹에서 프로그래밍된 활성화를 가능하게 합니다. 주요 특징은 다음과 같습니다:
1. 사람 기반의 잠재 고객 발굴: 자타의 2억 4천만 이상의 프로필 데이터셋으로 처음부터 수집된 데이터를 풍부하게 합니다.
2. 다당 통합 데이터: 1차, 2차 및 3차 데이터를 결합하여 통찰력 및 타겟 오디언스를 분석합니다.
3. 결정론적 측정: 데이터 클린 룸 내에서 성과 및 증분 측정을 제공합니다.
이 협업은 마케팅 프로그램의 정확성을 향상시키는 동시에 규모를 희생하지 않도록 하여 마케터들이 첫 번째 당사자 데이터의 풍부화, 확장 및 활성화를 통해 유료 미디어에서 개인화를 개선할 수 있도록 합니다.
Zeta Global (NYSE: ZETA) a lancé le Zeta Media Engine, propulsé par Snowflake, une nouvelle solution alimentée par l'IA pour le marketing basé sur les personnes à grande échelle. Cette solution axée sur la confidentialité exploite Snowflake Data Clean Room, le Graphique d'Identité de Zeta et des outils d'IA pour permettre l'activation programmatique sur le web ouvert. Les principales caractéristiques incluent :
1. Prospection basée sur les personnes : Enrichit les données de première partie avec le jeu de données de plus de 240 millions de profils de Zeta.
2. Intégration de données multi-parties : Combine les données de première, deuxième et troisième parties pour des informations et un ciblage du public.
3. Mesure déterministe : Fournit des mesures de performance et de levée au sein de la Data Clean Room.
La collaboration vise à améliorer la précision des programmes marketing sans compromettre l'échelle, permettant aux marketeurs d'enrichir, d'élargir et d'activer leurs données de première partie pour une personnalisation améliorée dans les médias payants.
Zeta Global (NYSE: ZETA) hat die Zeta Media Engine, betrieben von Snowflake, eine neue KI-gestützte Lösung für menschenbasiertes Marketing in großem Maßstab, vorgestellt. Diese datenschutzkonforme Lösung nutzt den Snowflake Data Clean Room, Zetas Identitätsgraph und KI-Tools, um programmatische Aktivierungen im offenen Web zu ermöglichen. Zu den wichtigsten Funktionen gehören:
1. Menschenbasiertes Prospekting: Bereichert die First-Party-Daten mit Zetas Datenbank von über 240 Millionen Profilen.
2. Integration von Mehrparteidaten: Kombiniert First-Party-, Second-Party- und Third-Party-Daten für Erkenntnisse und Zielgruppenansprache.
3. Deterministische Messung: Bietet Leistungs- und Hebelmessungen innerhalb des Data Clean Rooms.
Die Zusammenarbeit zielt darauf ab, die Genauigkeit in Marketingprogrammen zu verbessern, ohne die Skalierung zu opfern, was es Vermarktern ermöglicht, ihre First-Party-Daten zu bereichern, zu erweitern und zu aktivieren, um eine verbesserte Personalisierung in Paid Media zu erreichen.
- Partnership with Snowflake to enhance marketing solutions
- Launch of Zeta Media Engine for improved programmatic activation
- Access to Zeta's proprietary dataset of 240+ million profiles
- Enhanced data integration capabilities for better audience targeting
- Deterministic measurement for improved campaign performance analysis
- None.
Insights
The unveiling of Zeta Media Engine, powered by Snowflake, marks a significant advancement in AI-driven marketing technology. This solution leverages Snowflake's Data Clean Room and Zeta's Identity Graph to enable privacy-compliant, people-based programmatic advertising at scale.
Key features include:
- Enhanced first-party data utilization
- AI-powered audience modeling
- Seamless integration of multi-party data
- Deterministic measurement capabilities
This collaboration addresses critical industry challenges such as data privacy concerns and the need for more precise, personalized marketing. By enabling marketers to enrich and activate their first-party data within Snowflake's environment, Zeta is positioning itself as a leader in the evolving martech landscape.
The partnership with Snowflake, a major player in cloud data platforms, could significantly expand Zeta's market reach and bolster its competitive advantage in the AI-powered marketing space.
This announcement could have substantial implications for Zeta Global's market position and financial performance:
- Expanded TAM: By integrating with Snowflake, Zeta gains access to a broader customer base, potentially accelerating revenue growth.
- Competitive edge: The AI-powered solution addresses key market demands for privacy-compliant, data-driven marketing, which could help Zeta win market share.
- Recurring revenue potential: As a SaaS offering, this solution may contribute to more predictable, high-margin revenue streams.
- Industry validation: Collaboration with Snowflake enhances Zeta's credibility and may attract larger enterprise clients.
Investors should monitor adoption rates, impact on customer acquisition costs and any changes in Zeta's revenue mix or margins resulting from this new offering. While the immediate financial impact may be , the long-term strategic value could be significant if execution is strong.
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake
“Today’s announcement represents a significant milestone in our collaboration with Snowflake as we join efforts to bring an enhanced solution to marketers seeking to improve the precision of their marketing programs without sacrificing scale,” said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. “The Zeta Media Engine brings the power of the Zeta Marketing Platform to where Snowflake customers’ data resides, enabling marketers to enrich, expand, and activate their first-party data and deliver richer personalization across all paid media.”
“Our collaboration with Zeta comes at a critical juncture when data-driven marketing is increasingly vital,” said Bill Stratton, Global Head of Media, Entertainment & Advertising at Snowflake. “Marketers utilize Snowflake's AI Data Cloud for Marketing for its flexibility and scalability, and now those very same marketers will be able to leverage the power of Zeta Media Engine to enrich, analyze, expand and activate their data programmatically. Zeta Media Engine activation is in a privacy preserving data collaboration environment on Snowflake that supports more personalized and more performant paid media.”
The Zeta Media Engine allows marketers to easily deliver personalized customer experiences, through paid media activation, resulting in greater precision, less waste, increased customer engagement and improved outcomes at scale.
Additional features include:
- People-based prospecting: Allows marketers to initiate a seamless marketer workflow that enriches their first-party data with Zeta’s proprietary dataset of 240+ million profiles. All of this happens inside a Snowflake Data Clean Room, a secure data environment, while expanding brands’ first-party data to an activatable audience using Zeta’s identity and intent graph.
- Multi-party data integration: First-party, second-party, and third-party data will combine in a single environment for endless flexibility on insights and audiences, empowering relevant messaging with programmatic activation at mass scale.
- Deterministic measurement: Deterministic performance and lift measurement of campaign performance are conducted inside the Data Clean Room. The data will be both enriched by Zeta’s Intelligence and informed by campaign results from the Zeta Marketing Platform, allowing marketers to quickly see results and create their next best campaign and more.
As part of Zeta Live 2024, in-person attendees will experience a hands-on demo at Zeta’s Innovation Lab booth on Thursday, Sept. 26. Jim Warner Global Field CTO, Advertising and Marketing, at Snowflake will be speaking on a panel called, “Turning Promise into Payoff: Making AI Actionable for Marketers” at 9:10 am ET. Register to watch Zeta Live sessions virtually for free here.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240925829428/en/
Investor Relations
Scott Schmitz
ir@zetaglobal.com
Press
James A. Pearson
press@zetaglobal.com
Source: Zeta Global
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