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Zeta Global (NYSE: ZETA) has announced an agreement to acquire ArcaMax, a leader in interest-based newsletters. This acquisition enhances Zeta's first-party data ecosystem by integrating ArcaMax's extensive permissioned data set, increasing the number of permissioned US identities from 225 million to 235 million. The acquisition supports Zeta's goal of reaching over $1B in revenue by 2025, with expectations of positive financial contributions. Although the impact on Q1 2022 results will be minimal, guidance for full-year 2022 will be adjusted accordingly.
Positive
Acquisition of ArcaMax enhances Zeta's first-party data ecosystem.
Increased permissioned US identities from 225 million to 235 million.
Supports Zeta's Zeta 2025 plan targeting over $1B in revenue with 20% EBITDA growth.
Negative
None.
Highly complementary acquisition grows Zeta’s first-party data ecosystem and integrates new touchpoints into the Zeta Marketing Platform
NEW YORK--(BUSINESS WIRE)--
Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced that it has entered into an agreement to acquire ArcaMax, a leader in the development and distribution of interest-based newsletters, which includes a large permissioned data set derived from millions of subscribers. The purchase of ArcaMax builds on the success of the Apptness acquisition, announced in October 2021, adding permissioned consumer data, growing the number of behavioral signals, and creating more opportunities for marketers to engage with high-intent audiences.
ArcaMax, which has operated for over 20 years, reaches millions of daily subscribers and partners with leading content producers, such as Tribune Content Agency, to power email newsletters and syndicate feature stories from multiple categories. Zeta will leverage the newsletter platform’s permissioned data to strengthen the Data Cloud’s foundational identity graph and accelerate the development of the Company’s robust permissioned data ecosystem. Furthermore, the acquisition will extend capabilities within the Zeta Marketing Platform (ZMP), expanding premium touchpoints through ArcaMax’s technology and newsletter enhancements as marketers engage with over 235 million permissioned US identities within the Zeta Data Cloud. This is an increase from our previously stated permissioned US identities, from 225 million to 235 million.
“We are excited to integrate ArcaMax’s impressive technology and content into the ZMP, the permissioned data sets into the Data Cloud, and their very talented team into our organization to help our customers create better consumer experiences and achieve higher return on investment,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “Similar to the Apptness acquisition, we anticipate ArcaMax to be additive to our technology and data footprint, and accretive to our top and bottom lines.”
Chairman of ArcaMax, Roy Jay, said, “The ArcaMax team is incredibly proud to be joining forces with the Zeta Global team to continue our mission to deliver engaging content to our devoted readers, provide opportunities for our dedicated team, and expand our impact. Integrating with Zeta’s innovative platform technology will give us opportunities to grow our portfolio, increase the size of our audience, and provide more value for marketers.”
Zeta’s acquisition of ArcaMax enhances the Company’s ability to deliver on its recently announced Zeta 2025 plan, in which it looks to reach in excess of $1B in revenue with over 20% EBITDA growth. AcraMax is not expected to have a material impact to Zeta’s 1Q 2022 results. There will be an increase to full year 2022 guidance for any incremental contributions from this acquisition as part of the next reported earnings cycle in May.
About Zeta
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.
About ArcaMax
ArcaMax is a leader in the development and distribution of more than 400 interest-based newsletters to consumers in the United States. They distribute news and syndicated features to a growing opted-in subscriber audience of four million readers. Founded in 1999, ArcaMax has worked with leading media services and publishers for over 20 years, providing clients with opportunities to manage, deploy, and monetize their distribution strategies. The company is headquartered in Virginia. For more information, please go to ArcaMax.com.
What are the details of Zeta Global's acquisition of ArcaMax?
Zeta Global has agreed to acquire ArcaMax, a leader in interest-based newsletters, to enhance its first-party data ecosystem with a large permissioned data set.
How will the ArcaMax acquisition impact Zeta Global's stock performance?
The acquisition is expected to yield positive financial contributions, although it will not materially affect Zeta's Q1 2022 results.
What is the significance of increasing permissioned US identities for Zeta Global?
Increasing permissioned US identities provides Zeta with a larger audience for its marketing efforts, enhancing targeting capabilities.
When will Zeta Global update its guidance regarding the ArcaMax acquisition?
Zeta Global plans to adjust its full-year 2022 guidance in May, reflecting any incremental contributions from the acquisition.
